Workana

Freelancer marketplace connecting clients with professionals

Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeMexico City, CDMX, MexicoNo salary listed

About the Job

Requirements

Experience in B2B marketing, ideally in technology or SaaS.
A generalist profile with a foundation in campaigns, events, and content.
Practical experience with events (webinars, activations, and in-person events), email marketing, customer relationship management (HubSpot is a plus), and execution of paid, organic, or co-marketing campaigns.
Understanding of how marketing impacts the pipeline and revenue.
Experience working with partners, agencies, and multiple stakeholders.
Ability to manage parallel projects in dynamic environments.
A data-focused approach to measuring, iterating, and optimizing.
Fluent Spanish communication.
Professional English proficiency.
Genuine interest in operational and content marketing.
An orientation toward a long-term marketing career rather than a step toward another area.
Willingness to learn, propose ideas, and execute without waiting for everything to be defined.

Responsibilities

Plan and execute online and offline events, from logistics through post-event follow-up.
Manage social media, including posts, community, and regional brand presence.
Design and send email marketing campaigns, including newsletters, invitations, and nurturing flows.
Create and adapt content for different channels and Latin American audiences.
Coordinate initiatives with partners, including webinars, joint events, and co-marketing campaigns.
Measure results, including leads, demos, and conversions, and clearly report them to the team.
Collaborate day to day with Sales, Partnerships, and global Marketing teams.

Desired Qualifications

HubSpot experience.

Marketing Specialist

Workana · Mexico City, Mexico (Hybrid) · — · Posted 2026-05-07

Workplace: hybrid

Department: Factorial

Description

Buscamos un/a Coordinador/a de Marketing con perfil generalista, dinámica/o y con mucha energía para sumarse a nuestro equipo en LATAM. Alguien que disfrute moverse entre distintas áreas del marketing —eventos, redes sociales, mailing y contenidos— y que se sienta cómodo/a en entornos cambiantes y diversos. Si te entusiasma ejecutar, aprender rápido y ser parte de algo que escala, este rol es para vos.

¿QUÉ VAS A HACER?

Planear y ejecutar eventos online y offline, desde la logística hasta el seguimiento post-evento.
Gestionar las redes sociales: publicaciones, comunidad y presencia de marca en la región.
Diseñar y enviar campañas de email marketing: newsletters, invitaciones y flujos de nurturing.
Crear y adaptar contenidos para distintos canales y audiencias de LATAM.
Coordinar iniciativas con partners: webinars, eventos conjuntos y campañas de co-marketing.
Medir resultados (leads, demos, conversiones) y reportar con claridad al equipo.
Colaborar con los equipos de Ventas, Partnerships y Marketing global en el día a día.

¿QUÉ BUSCAMOS?

Perfil generalista con experiencia o interés genuino en marketing operativo y de contenidos.
Alta energía y predisposición para manejar múltiples proyectos en simultáneo.
Capacidad de adaptación a un entorno dinámico y diverso.
Orientación al marketing como carrera de largo plazo —no como paso hacia otra área.
Ganas de aprender, proponer y ejecutar sin esperar que todo esté definido.

Requirements

• Experiencia en marketing B2B, idealmente en tecnología o SaaS.

• Perfil generalista con base en campañas, eventos y contenido.

• Experiencia práctica en eventos (webinars, activaciones, presenciales), email marketing y CRM (HubSpot es un plus), y ejecución de campañas paid, orgánico o co-marketing.

• Comprensión de cómo el marketing impacta el pipeline y el revenue.

• Experiencia trabajando con partners, agencias y múltiples stakeholders.

• Capacidad para manejar proyectos en paralelo en entornos dinámicos.

• Enfoque en datos para medir, iterar y optimizar.

• Comunicación fluida en español;

• Inglés profesional.

Benefits

Seguro de gastos médicos mayores
Vales de despensa
Apoyo de transporte
Clases de idiomas
Acceso a plataformas de bienestar (gimnasio, clases y más)
Ambiente multicultural y oportunidades de crecimiento real

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About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size: 5,001-10,000
Company stage: Series C
Total funding: $15.8M
Headquarters: Buenos Aires, Argentina
Founded: 2012

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