Senior Audience Strategy Consultant

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 250+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,000 employees in over 40 offices around the world. 

How You’ll Make an Impact

At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Sr. Advisor, Audience Strategy to join our team at Epsilon, a Publicis Groupe company. This is a mid-level strategy role for someone who is passionate about understanding consumers, uncovering insights from a variety of data sources, and turning those insights into action, whether by developing strategies that solve real marketing and business challenges or by building compelling audience stories that inform strategy teams on which audiences to prioritize, who they are, what motivates them, and where and how to connect with them.
 
The ideal candidate is endlessly curious and equally comfortable digging into data, identifying the “so what,” developing a strategic point of view, and bringing that story to life for clients. You’ll work at the intersection of audience intelligence, data, consumer insights, business strategy, and media, helping clients better understand who their audiences are, what motivates them, how to communicate with them, and where and how to reach them across Paid, Earned, Shared and Owned (PESO) channels.
 
This role will work closely with a highly collaborative, energetic, and fast-paced client and team, with access to the broader data, technology, media, and strategic capabilities across Publicis Epsilon.
 
Just as importantly, we believe great work should also be fun. You’ll be part of a smart, energetic, collaborative team that moves quickly, enjoys working together, celebrates great ideas, and knows how to have fun along the way. We’re looking for someone who brings that same positive energy and wants to contribute to a team where people genuinely enjoy working together.

What You’ll Achieve

• Turn data into action: Analyze audience, consumer, behavioral, market, and campaign data to uncover meaningful insights and translate them into clear audience stories, implications, and strategic recommendations.
• Solve business and marketing challenges: Start with the client’s business problem and determine how data, audience intelligence, and insights can help identify opportunities and inform smarter decision-making.
• Develop audience strategies: Help clients identify and prioritize the audiences that matter most and understand who they are, what they care about, what motivates them, how they behave, and how brands can more effectively connect with them.
• Translate insights into action: Move beyond simply identifying an insight to determine the “so what?” and “now what?”, connecting audience intelligence to actionable marketing opportunities, implications, and strategies.
• Inform and develop PESO strategies: Use audience insights to inform or develop strategies across Paid, Earned, Shared and Owned (PESO) channels, bringing a clear point of view on the priority audiences, what motivates them, and where and how brands can connect with them.
• Uncover growth opportunities: Use data and insights to identify new audience segments, behavioral trends, cultural signals, and opportunities that can help clients drive engagement and business growth.
• Create compelling stories: Turn complex datasets and analyses into clear, visually compelling, executive-ready narratives and presentations that inspire action.
• Be a trusted client partner: Participate in client conversations and presentations, bringing curiosity, confidence, strategic thinking, and a client-centric mindset.
• Collaborate across disciplines: Partner with strategy, analytics, data, media, creative, technology, and account teams to connect audience insights with broader client strategies and activation opportunities.
• Stay endlessly curious: Explore new data sources, tools, technologies, consumer behaviors, and cultural trends that can help us continually evolve how we understand and engage audiences.

Who You Are

What you’ll bring with you:

• 5+ years of relevant experience in audience strategy, consumer insights, analytics-informed strategy, or roles using insights to inform marketing strategies.
• Strong ability to look across multiple sources of information, identify patterns, and translate them into meaningful business and marketing insights.
• A passion for understanding people and audiences, including their behaviors, motivations, attitudes, interests, media consumption, and decision-making.
• Strong understanding of how audience intelligence and consumer insights can inform Paid, Earned, Shared and Owned (PESO) strategies.
• Excellent storytelling and presentation skills, with the ability to simplify complex information and communicate a clear, compelling point of view to clients and internal stakeholders.
• Strong client-facing skills with a client-centric mindset and the confidence to participate in strategic conversations and presentations.
• Excellent written and verbal communication skills, combining creativity with strategic and analytical thinking.

  Detail-oriented and proactive, with the ability to manage multiple priorities in a fast-paced, highly collaborative environment.

• Endlessly curious and passionate about data, with a desire to continuously learn new methodologies, tools, technologies, and ways of understanding consumers.

• Collaborative, energetic, and positive, with a willingness to jump in, explore new ideas, and challenge conventional thinking.

• A natural business problem solver who enjoys starting with an ambiguous challenge, asking the right questions, and developing clear strategic recommendations.

• Willing and able to travel a few days every month.

Why you might stand out from other talent:

• Experience working in agency, consulting, CRM, media, loyalty, data-driven marketing, or digital marketing environments preferred.
• QSR and/or agency experience is a plus, but not required.
• Familiarity with audience platforms, customer data solutions, marketing technology, activation platforms, and identity-based marketing ecosystems is a plus..
• Advanced certifications with any of the aforementioned subject matter is preferred.

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.  #LI-AM1

 

Compensation Range: USD $112,800.00 - USD $161,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/24/2026.