Omnicom Group

Global marketing, media, and PR network

Director – Digital Activation

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$70k - $125k

About the Job

Requirements

Extensive video buying experience across linear, digital, and advanced TV environments, with an understanding of video marketplace dynamics and the ability to formulate and present investment strategies and points of view.
Ability to foster a strong, cohesive working team by providing leadership and instruction.
At least 10 years of industry experience and knowledge of the principles of advertising, marketing, and media.
Knowledge of media dynamics, including how each media element performs individually and in combination, and how media is changing.
Strong communication skills, with a focus on presentations.
A track record of leadership, accountability, and strong industry relationships.

Responsibilities

Lead Investment professionals across one or more client assignments, using knowledge to guide client deliverables and broader agency responsibilities.
Set priorities, allocate responsibility, and measure the Investment team's performance.
Allocate team resources according to account priorities and deliverable timelines, and maintain team dynamics focused on continuous learning and innovation.
Provide thought leadership on the video marketplace and serve as the leading source of cross-platform video knowledge within the client team.
Oversee performance metrics and develop reports with Strategy and Marketing Science to measure key performance indicators, use campaign results to optimize learning, and support continuous improvement.
Provide leadership in agency-wide negotiations requiring advanced skills, relationships, and marketplace knowledge.
Leverage client spending and the agency's position in partner relationships to secure clear quantitative and qualitative advantages for the client.
Maintain direct client relationships when needed to deliver strong Investment work and support the overall agency-client relationship.
Lead the negotiation and implementation of video solutions across linear television and digital platforms, for client deliverables and agency-wide portal responsibilities.

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Director of Investment is the team leader in Investment for groups serving one, or several client assignments. The Director is ultimately responsible for setting priorities, allocating responsibility, and measuring performance of the Investment team. The Director may also have direct and ongoing client relationships that are essential in delivering the best Investment work, while also serving as a crucial link in the overall agency-client relationship. As the responsibilities of Investment truly become platform agnostic, we expect the Director to be the ultimate expert in the negotiation and implementation of video solutions in both the linear television and digital arenas. This pertains to both client-specific deliverables as well as agency-wide “portal” responsibilities.

Responsibilities

With a focus on client deliverables, as well as broader agency responsibilities, the Director uses their knowledge base to lead their team(s) of Investment professionals
Allocate team resources based on account priorities and deliverable timelines, create and maintain team dynamics with a focus on consistent learning and innovation
Provide thought leadership surrounding the overall video marketplace landscape while being the leading voice and knowledge source of cross-platform video within the client team
Oversee clear performance metrics and develop associated reports (in collaboration with Strategy and Marketing Science) to measure KPI’s, utilizing campaign results to optimize learning and ensure continuous improvement
Some leadership of larger, agency-wide negotiations that demand advanced skills, relationships, and marketplace sensibilities
Within partner relationship, leverage client spending and agency positioning to derive the clearest advantages for the client from both quantitative and qualitative standpoints

Qualifications

Extensive video buying experience across Linear, Digital and Advanced TV environments - Understanding of video marketplace dynamics and ability to formulate and present investment strategies & POVs
Ability to foster a strong, cohesive working team, providing leadership and instruction
Knowledge of the principles of advertising, marketing, and media (minimum of 10 years of industry experience)
Knowledge of the dynamics of media
How each media element performs alone, how they perform together, and how they are constantly changing
Strong overall communication skills with a focus on presentation excellence
Track record of leadership, accountability, and strong relationships across the industry

#LI-LW3

$70,000 -125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: New York City, New York
Founded: 1944

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