Channel Operations Specialist
TikTok
Channel Operations Specialist
TikTok
Short-form video platform with ads
About the team TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab. About the role This role will be the POC for channel traffic and conversion, drive GMV growth, design innovative resource mechanisms, and work closely with cross-functional teams to optimize merchandise assortments and pricing strategies. We are looking for a data-driven and collaborative Channel Operations Specialist to drive the GMV of our channels. Roles & Responsibilities: - Performance & Data Ownership: Act as the primary POC for overall channel traffic and conversion rates. Take full ownership of the channel's GMV performance, closely monitor data trends, proactively identify data anomalies, and execute immediate action plans to resolve issues and optimize metrics. - Mechanism Design & Implementation: Design, plan, and implement innovative channel resource mechanisms, including gimmick gameplay and interactive features, to drive user engagement, retention, and conversion. Manage the end-to-end execution of these mechanisms. - Resource Optimization & Nomination Management: Facilitate seamless collaboration with various XFN teams and streamline the product nomination process. Increase the utilization rate and overall efficiency of key channel resources. - Merchandising Strategy Alignment: Partner with cluster teams to ensure the channel continuously acquires highly competitive assortments and pricing, maximizing value for users and driving overall sales efficiency.
Minimum Qualifications: - Bachelor's degree or above, with proven experience in e-commerce channel operations, campaign management, or platform operations. Candidates with prior experience at Shopee or Lazada are highly preferred. - Strong data sensitivity and analytical skills; able to independently conduct data analysis and translate insights into actionable operational strategies. - Excellent cross-functional collaboration and communication skills, with the ability to influence and drive results across XFN teams. - Proactive, result-oriented, and capable of working effectively in a fast-paced environment. - Fluent in English (both written and spoken) is required to operate effectively in an international business environment. Preferred Qualifications: - Familiarity with e-commerce promotional mechanisms, flash sales, and gamified marketing strategies.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok