Jefe de Trade Marketing
GTQ10k - GTQ14.5k/mo
Expert
Bachelor's
Quetzaltenango, Guatemala
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- Graduated with a Licenciatura in Industrial Engineering, Business Administration, Marketing, or a related career.
- Ability to influence, cooperate, and work as part of a team.
- Availability to work flexible hours.
- Intermediate English proficiency.
- Advanced Excel skills, including formula management, Big Data, SAP, BW, and Power BI.
- Immediate supervisor authorization is required for internal candidates.
Responsibilities
- Optimize commercial asset performance and increase portfolio touchpoints based on business strategy, policies, and procedures by designing and coordinating tools to reach the end consumer.
- Transform and design packaging resource management through company strategies, standards, and requirements to improve product and portfolio processes and evaluations.
- Establish and develop disruptive plans to optimize cold equipment and update planograms across segments to ensure an optimal consumer experience.
- Direct and administer OBZ and CaPez functions according to established standards and processes to optimize Trade Marketing processes.
- Develop and design customer loyalty plans using Push and Pull strategies across traditional and modern channels.
- Manage and design the national incentives and recognition program to increase the well-being, commitment, and productivity of the sales force.
- Update and design the priority portfolio based on functional channel requirements to generate greater revenue.
- Coordinate and lead the Trade Marketing department transformation project according to company strategies, policies, and procedures, improving employee functions and responsibilities while reducing risk and optimizing operations.
- Present and provide weekly and monthly progress and results against project objectives and targets to improve communication and productivity and provide clarity to the department.
- Directly and indirectly lead the Trade Marketing team in its tasks, responsibilities, and functions to achieve company objectives and meet its needs.
- Ensure compliance with and updates to established departmental processes to identify areas for improvement and provide clarity to team members.
- Transform execution tools used by the sales force in the market to control procedures, responsibilities, and results.
About the company
Grupo Mariposa runs food and beverage businesses serving consumers across Latin America and other markets. Its portfolio includes cbc, a beverage maker; beliv, a house of proprietary drink brands; and Bia, whose businesses cover coffee, culinary products and sweet snacks. Across the group, companies manufacture and sell branded drinks and packaged foods, manage distribution networks, and operate restaurant concepts. They generate revenue through branded product sales, beverage bottling, wholesale distribution and food-service operations, using channels tailored to retail and dining customers. The group traces its operating roots to 1885, when it began as a beverage maker, and is headquartered in Guatemala City, Guatemala.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1885
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Simplify's Take
What believers are saying
- Family support is tailored: Mariposa says Creciendo Juntos combines employee data with expert partnerships to address household needs.
- Restaurant teams have a shared-system plan: BIA selected SynergySuite in June 2026 for labor, inventory and purchasing across 120-plus restaurants.
- Graduates cross business boundaries: CBC's Guatemala trainee program assigns projects across departments and countries to prepare recruits for greater responsibility.
What critics are saying
- Refinancing leaves limited spare cash: September 2026's Fitch forecast put CBC's free cash flow near zero or negative through 2029.
- The trainee path requires mobility: Beliv's Guatemala opening requires B2 English and availability for two months of foreign travel.
- Regional exposure affects credit strength: Fitch's September 2026 review flags CBC's smaller scale and weaker Caribbean and South American economies.
What makes Grupo Mariposa unique
- Bottling rests on a longstanding partnership: Grupo Mariposa became Pepsi's official bottler in Guatemala in 1942.
- Distribution uses targeted selling tools: CBC says presale and customer-segmentation technology supports more than 2 million points of sale.
- Acquisitions have an integration team: Mariposa's corporate Apex unit supports acquired businesses; its CEO reported over 40 integrations in 2023.
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