Omnicom Group

Global marketing, media, and PR network

Managing Director - Marketing Science

Data ScienceConfirmed live in the last 24 hours

Full-time$150k - $250k

About the Job

Requirements

Specialization in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and return on investment development.
Expertise in audience-based marketing and data-driven advertising.
Expert-level solutions development, analytical skills, critical thinking, and the ability to clarify strategic and operational issues related to data and analytics; problem-solving skills to drive issues to resolution.
A strong track record of leadership ability and impactful client relationship experience.
Ability to communicate and present effectively, including translating unstructured business solutions into innovative customer marketing programs.
Organization and attention to detail, prioritization, business writing, presenting, conducting analysis, and project management covering scope, budgeting, and timing.
Comfort working in ambiguous situations.
Interest in driving change by adopting emerging technologies in advertising.
A university degree and 15 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.

Responsibilities

Provide thought leadership around analytics, research, measurement, and advertising technology concepts, methods, and tools.
Consult with clients to identify business problems and opportunities and develop practical analytic roadmaps to make a measurable impact on business outcomes.
Build bridges between disciplines within the agency and with external partners.
Find solutions beyond usual sources and insight opportunities when time and budget are limited.
Define and execute the data strategy by uncovering data needs and opportunities and developing a practical roadmap to maximize the value of first-, second-, and third-party data through integration and augmentation.
Identify growth opportunities at the brand and portfolio level, support innovation, and encourage adoption of new analytics technologies.
Investigate the impact of new data sources and technologies on the future of marketing and the client's vertical.
Provide clients with ad hoc support to solve broad strategic marketing problems.
Lead and mentor direct reports, continually assess capabilities, provide a career-growth roadmap, and institute goals to build and expand skills.
Provide methodological support, coaching, training, and advice to direct reports and the broader team.
Recruit new talent.
Lead development of playbooks for audience and measurement activities to standardize high-quality marketing science services across the agency.
Be responsible for Business Analytics revenue goals.
Help develop and grow Business Analytics offerings by contributing points of view and exchanging knowledge with colleagues at OM DTA.
Stay current on industry trends and developments by conducting research, engaging in training, and attending industry events.

Desired Qualifications

Knowledge of agency-side media campaign planning and execution processes.

Agency:

PHd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.

Responsibilities

External facing responsibilities:

Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.

Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.

Building bridges between disciplines within the agency, as well as external partners.

Looking beyond the usual sources and insight opportunities to find a solution when time and budget is limited.

Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.

Identifyinggrowth opportunities at the brand and portfolio-level innovation and the adoption of new analytics technologies.

Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.

Providing ad hoc support to the clients to solve broad strategic marketing problems.

Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

Provide methodological support, coaching,trainingand advice toyour direct reports and to the broader team.

Recruitnew talent.

Lead the development of playbooksfor audience and measurement activities to helpstandardize the delivery of high-quality marketing sciences services across the agency.

Responsible for the revenue goals of Business Analytics

Actively help to develop and growBusiness Analyticsofferingsby contributing toPOVs and exchanging knowledge with colleaguesat OM DTA

Stay on top ofindustrytrends and developments by conducting research, engaging intrainingand attending industry events.

Required Skills

Specializedin marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)

Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

Expertise inaudience-based marketing and data-driven advertising

Expert-level solutionsdevelopment: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.

Strong track record of proven leadership ability and impactful client relationship experience

Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Comfortable working in ambiguous situations

Passionate about driving changeby adopting emerging technologies in the advertising space

Education and Experience

A university degreeand15+years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting

Knowledge of agency-side media campaign planning and execution process is desirable

$150-$250K

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: New York City, New York
Founded: 1944

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