Vice President, Director of Brand Strategy
About the job
- At least 15 years of experience in a strategy or brand leadership role.
- Extensive experience leading large or complex brand portfolios.
- Demonstrated executive leadership in positioning, brand platform development, and long-term brand growth.
- Strong executive presence and ability to influence senior decision-makers.
- Proven ability to drive measurable business growth through brand strategy.
- Deep expertise in brand development and integrated marketing ecosystems.
- Strong financial and commercial acumen.
- Experience building and scaling high-performing strategy teams.
- Ability to anticipate market shifts and translate them into forward-looking brand direction.
- Exceptional communication, storytelling, and leadership capabilities.
- Define strategic standards and vision for Brand Strategy across the assigned business.
- Serve as a senior executive strategic advisor to top-tier client stakeholders.
- Oversee the quality and differentiation of brand positioning and narrative frameworks across the portfolio.
- Ensure alignment between brand strategy, creative expression, and performance objectives.
- Drive strategic contribution to new business pursuits and agency growth initiatives.
- Identify emerging category trends and evolving audience behaviors that inform brand evolution.
- Shape division capability development across talent, tools, and methodologies.
- Lead, mentor, and develop Group Directors and Directors.
- Partner with senior agency leadership to align Brand Strategy with broader organizational priorities.
- Champion a culture of clarity, innovation, accountability, and measurable business impact.
About the company
Calcium is a healthcare marketing agency that provides strategic and creative services, deep medical and scientific content expertise, and in-house digital capabilities. Its products are delivered through a full-service, independent agency model that combines big-agency talent with a nimble, bureaucracy-free structure to drive growth for brands. The work process centers on close, hands-on client service at senior levels, ensuring resources are focused where they can nourish a brand—whether launching a new product or growing an existing one. Calcium differentiates itself from competitors by offering high-level, senior-led attention without the typical agency overhead, backed by strong medical/scientific content capabilities and digital delivery in-house. The company’s goal is to deliver real market impact for clients and to grow Calcium as a trusted partner in healthcare marketing.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2012
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Simplify's Take
What believers are saying
- Calcium+Company launched NORA on July 16, 2026, speeding planning and content delivery.
- Anna Kotis joined March 5, 2026 to run Calcium and Amino advertising divisions.
- Recent hires in PR, client services, and operations deepen capability across revenue-generating functions.
What critics are saying
- Calcium+Company sued Crinetics Pharmaceuticals in 2025; the case was dismissed October 3, 2026.
- LinkedIn lists only 51-200 employees, so losing one major account quickly hits utilization.
- NORA and other AI promises invite commoditization as clients internalize generative workflows by 2027.
What makes Calcium+Company unique
- NexPhase Capital's 2021 backing funds acquisitions and hiring across five divisions.
- Calcium+Company spans Calcium, Amino, Vitamin MD, PRotein, and Cobalt under one roof.
- Judy Capano won MM+M's inaugural Captain Jack Sullivan Founder Award on October 2, 2026.
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Benefits
- Flexible Work Hours