Full-Time
Associate – Creator Partnerships
Temp to Perm
Confirmed live in the last 24 hours
Influential
201-500 employees
AI-driven influencer marketing platform
Compensation Overview
$35Hourly
Entry, Junior
Remote in USA
Remote work from home; preference for candidates on the west coast.
- 1+ years of experience sourcing and casting influencers in a fast-paced environment
- Extensive knowledge of national and international markets (beyond NYC and/or LA)
- Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including musicians, actors, business/tech, foodies, gamers, chefs, etc
- Strong writing skills with the ability to compose client-facing collateral
- You can navigate the nuances of a diverse portfolio of clients across Automotive, Beauty, CPG, Fashion, Gaming, Lifestyle, Tech, and TV/film
- Deep knowledge of all major social platforms (Facebook, Instagram, Pinterest, TikTok, Snap, Twitter, YouTube) with relevant contacts from each platform
- Ninja-like skills when it comes to time management, organization, and prioritization while working against tight client deadlines
- An entrepreneurial spirit who also thinks outside their job responsibilities and can function effectively in a team environment or independently
- Own the influencer sourcing process and become our resident expert on Influential's proprietary and third-party sourcing technology tools
- Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
- Leverage data and insights to successfully position recommended talent to clients
- Continue to build relationships with talent and talent managers/agents in the industry; attend industry events and meetings to keep up with current trends of the influencer landscape
- Expand our current pipeline of content creators, identifying the potential in new talent as well as handling established talent
- Lead influencer discussion across relevant teams; effectively communicate influencer needs and recommendations between Account Management, Campaign Management, Creative, Media Strategy, and Sales
Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.
Company Stage
Series B
Total Funding
$54.1M
Headquarters
Las Vegas, Nevada
Founded
2013
6 month growth
↑ 10%1 year growth
↑ 20%2 year growth
↑ 27%
Simplify's Take
What believers are saying
- Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
- The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
- Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.
What critics are saying
- The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
- The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.
What makes Influential unique
- Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
- The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
- Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.
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