Kata.ai

Indonesian enterprise chatbot platform with NLP

Partnership & Product Marketing Manager

Product MarketingPosted on Nov 13

Full-timeSouth Jakarta, South Jakarta City, Jakarta, IndonesiaNo salary listed

About the Job

Requirements

A minimum of 5–7 years of professional experience in strategic partnerships, business development, product marketing, go-to-market strategy, or related commercial roles.
Experience working in the technology industry, particularly in artificial intelligence, software as a service, cloud computing, enterprise software, or digital solutions.
A proven track record in developing and managing strategic partnerships, technology alliances, or ecosystem collaborations.
Experience developing and executing product marketing strategies, product launches, and go-to-market initiatives.
Experience engaging with enterprise clients, technology partners, system integrators, and senior-level stakeholders.
The ability to translate technology capabilities into business opportunities, commercial propositions, and measurable market outcomes.
Experience managing cross-functional projects and driving initiatives from strategy development through execution.
A bachelor's degree (S1) in Business Administration, Marketing, Management, Information Technology, Communication, or another relevant field.
A strong understanding of B2B business models, enterprise technology ecosystems, and commercial strategies.
An understanding of artificial intelligence, generative artificial intelligence, large language models, AI agents, and enterprise AI applications.
Familiarity with software-as-a-service business models, cloud infrastructure, API-based solutions, and enterprise software ecosystems.
Knowledge of product marketing frameworks, including product positioning, value proposition development, market segmentation, and go-to-market strategy.
The ability to conduct market research, competitive analysis, industry mapping, and business opportunity assessments.
Proficiency in developing business proposals, partnership decks, product presentations, commercial proposals, and strategic business plans.
Familiarity with CRM platforms, sales pipeline management, project management tools, and data analysis tools.
Proficiency in Microsoft Office or Google Workspace, particularly PowerPoint or Slides and Excel or Sheets.
The ability to develop partnership strategies, identify market opportunities, and translate business objectives into actionable initiatives.
A strong understanding of B2B commercial models, revenue generation, business development, and enterprise sales cycles.
The ability to establish, manage, and negotiate strategic partnerships with senior stakeholders and external business partners.
Stakeholder management and relationship-building capabilities across internal and external ecosystems.
The ability to develop product positioning, value propositions, messaging, and go-to-market strategies.
Verbal and written communication skills, including the ability to communicate complex technology solutions as clear business value.
The ability to analyze market trends, business opportunities, competitive landscapes, and commercial performance.
The ability to collaborate effectively with Sales, Product, Engineering, Marketing, and Executive Management teams.
The ability to manage multiple strategic initiatives independently.

Responsibilities

Develop and execute strategic partnerships, product marketing initiatives, and go-to-market strategies for the company's AI products and solutions.
Identify market opportunities, build strategic alliances, strengthen product positioning, and enable commercial teams to drive revenue growth, market penetration, and sustainable business expansion.

Desired Qualifications

Experience working in B2B and/or B2G environments is highly preferred.
A master's degree (S2) in Business, Management, Marketing, Technology Management, or related disciplines is an advantage.
Familiarity with artificial intelligence, applied AI, software as a service, cloud computing, digital transformation, and enterprise technology solutions is highly preferred.

Job Description

To develop and execute strategic partnerships, product marketing initiatives, and go-to-market strategies for the company's AI products and solutions by identifying market opportunities, building strategic alliances, strengthening product positioning, and enabling commercial teams to drive revenue growth, market penetration, and sustainable business expansion.

Qualifications

Experience

Minimum 5–7 years of professional experience in Strategic Partnerships, Business Development, Product Marketing, Go-to-Market Strategy, or related commercial roles.
Experience working in the technology industry, particularly AI, SaaS, cloud computing, enterprise software, or digital solutions.
Proven track record in developing and managing strategic partnerships, technology alliances, or ecosystem collaborations.
Experience in developing and executing product marketing strategies, product launches, and go-to-market initiatives.
Experience engaging with enterprise clients, technology partners, system integrators, and senior-level stakeholders.
Demonstrated ability to translate technology capabilities into business opportunities, commercial propositions, and measurable market outcomes.
Experience working in B2B and/or B2G environments is highly preferred.
Experience in managing cross-functional projects and driving initiatives from strategy development through execution.

Qualifications & Education :

Bachelor's degree (S1) in Business Administration, Marketing, Management, Information Technology, Communication, or other relevant fields.
Master's degree (S2) in Business, Management, Marketing, Technology Management, or related disciplines is an advantage.
Strong understanding of B2B business models, enterprise technology ecosystems, and commercial strategies.
Familiarity with AI, Applied AI, SaaS, cloud computing, digital transformation, and enterprise technology solutions is highly preferred.

Technical Skills :

Understanding of Artificial Intelligence (AI), Generative AI, Large Language Models (LLMs), AI Agents, and enterprise AI applications.
Familiarity with SaaS business models, cloud infrastructure, API-based solutions, and enterprise software ecosystems.
Knowledge of product marketing frameworks, including product positioning, value proposition development, market segmentation, and go-to-market strategy.
Ability to conduct market research, competitive analysis, industry mapping, and business opportunity assessments.
Proficiency in developing business proposals, partnership decks, product presentations, commercial proposals, and strategic business plans.
Familiarity with CRM platforms, sales pipeline management, project management tools, and data analysis tools.
Proficiency in Microsoft Office / Google Workspace, particularly PowerPoint / Slides and Excel / Sheets.

Skills & Competencies :

Strategic Thinking: Ability to develop partnership strategies, identify market opportunities, and translate business objectives into actionable initiatives.
Business Acumen: Strong understanding of B2B commercial models, revenue generation, business development, and enterprise sales cycles.
Strategic Negotiation: Ability to establish, manage, and negotiate strategic partnerships with senior stakeholders and external business partners.
Relationship Management: Excellent stakeholder management and relationship-building capabilities across internal and external ecosystems.
Product Marketing: Ability to develop product positioning, value propositions, messaging, and go-to-market strategies.
Communication & Presentation: Strong verbal and written communication skills, with the ability to communicate complex technology solutions into clear business value.
Analytical & Problem-Solving: Ability to analyze market trends, business opportunities, competitive landscapes, and commercial performance.
Cross-functional Collaboration: Ability to work effectively with Sales, Product, Engineering, Marketing, and Executive Management teams.
Ownership & Execution: Proactive, results-oriented, and capable of managing multiple strategic initiatives independently.

What We Offer

Health & medical insurance
Annual leave & paid time off
Remote working arrangement
Collective leave (cuti bersama) that does not deduct from your annual leave

Additional Information

We value a flexible working hour for our employees.

The most important is we provide a learning experience in Conversational AI Industry.

About the Company

Kata.ai

Indonesian enterprise chatbot platform with NLP

Kata.ai is an Indonesian B2B AI software company that provides an enterprise chatbot platform called the Kata Conversational Suite. The platform lets businesses build, manage, and deploy chatbots across messaging channels (WhatsApp, LINE, Facebook) using a proprietary Indonesian NLP engine to handle local language and dialects. Key components include Kata Flow (bot development), Kata NL (natural language model training), and Kata Omnichat (customer service workflow between bots and human agents). The business model combines a one-time setup fee with annual usage-based subscription fees. Kata.ai differentiates itself with a language-focused NLP stack tailored to Indonesian, an omnichannel approach, and strategic partnerships and acquisitions (e.g., HeyKuya) to expand service delivery. The company's goal is to help enterprises improve customer engagement and automate support through AI-powered chatbots across multiple channels, primarily in Indonesia and the region.

Company size: 51-200
Company stage: Series A
Total funding: $3.5M
Headquarters: Jakarta, Indonesia
Founded: 2015

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