Head of Strategic Marketing - Professional Education
No salary listed
Expert
Bachelor's, MBA
Bengaluru, Karnataka, India
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Business, Marketing, Life Sciences, Engineering, Healthcare, or a related field.
- 12–15 years of progressive experience in healthcare, medical technology, or life sciences marketing.
- Demonstrated success in strategic marketing, product launches, key opinion leader engagement, and demand generation.
- Proven experience leading and developing high-performing teams.
- Strategic marketing and portfolio leadership.
- Clinical advocacy and key opinion leader management.
- Professional education program development.
- Product launch excellence.
- Digital marketing and demand generation.
- Commercial acumen and business impact orientation.
- Stakeholder management and influencing skills.
- Leadership and talent development.
Responsibilities
- Develop and execute the long-term marketing strategy for ZEISS Ophthalmology in India.
- Define portfolio positioning, value propositions, and customer segmentation strategies across cataract, refractive, surgical, diagnostic, and digital workflows.
- Identify growth opportunities across customer segments, channels, and care pathways.
- Lead annual marketing planning, budgeting, and performance reviews.
- Ensure all marketing investments are linked to measurable commercial outcomes.
- Build and lead a structured national key opinion leader engagement and advocacy program.
- Develop relationships with leading ophthalmologists, academic institutions, societies, and clinical influencers.
- Identify and nurture emerging key opinion leaders to strengthen ZEISS’ future influence network.
- Drive generation and dissemination of India-specific clinical evidence and success stories.
- Measure advocacy impact through surgeon engagement, influence, and commercial outcomes.
- Lead ZEISS Academy India as a strategic platform for surgeon development and clinical excellence.
- Design and execute national education programs including wet labs, masterclasses, fellowships, simulation training, and digital learning initiatives.
- Build scalable education models that strengthen surgeon capability, loyalty, and preference for ZEISS technologies.
- Establish return-on-investment measurement frameworks for all education initiatives.
- Lead congress and scientific engagement strategy across national and regional ophthalmology forums.
- Lead end-to-end new product introduction and launch excellence.
- Conduct market assessments, opportunity sizing, and launch planning.
- Develop differentiated go-to-market strategies for new technologies and workflows.
- Ensure launch readiness across Sales, Clinical, Service, Operations, and Global stakeholders.
- Accelerate adoption and commercial success of newly launched products and services.
- Develop integrated business-to-business, business-to-business-to-consumer, and patient-awareness programs that support business growth.
- Create initiatives that enhance patient awareness and premium procedure adoption.
- Partner with hospitals, eye-care chains, and key accounts to drive workflow utilization and patient conversion.
- Develop customer journey programs that improve awareness, consideration, adoption, and advocacy.
- Lead digital marketing strategy and marketing automation platforms.
- Drive lead generation, nurturing, and conversion programs in partnership with Sales.
- Utilize digital channels, webinars, social media, content marketing, and marketing automation to drive demand.
- Establish performance dashboards and analytics frameworks to continuously improve return on investment.
- Build a robust market intelligence capability covering customer needs, competitive activity, market trends, and emerging opportunities.
- Translate insights into actionable business strategies and growth initiatives.
- Support portfolio planning, product development, and commercial decision-making through data-driven recommendations.
- Build, lead, and develop a high-performing marketing and professional education organization.
- Create a culture of accountability, innovation, collaboration, and continuous learning.
- Develop future marketing leaders through coaching, mentoring, and capability-building initiatives.
- Foster strong partnerships across Sales, Clinical, Service, Finance, and Global teams.
- Own the strategic marketing and professional education budget.
- Ensure effective resource allocation and return on investment.
- Maintain compliance with ZEISS policies, healthcare regulations, and ethical standards.
- Provide regular business reviews and performance updates to leadership.
Desired Qualifications
- An MBA.
- Experience in ophthalmology, surgical devices, diagnostics, or premium healthcare markets.
About the company
ZEISS is a global leader in optics and optoelectronics, serving medical professionals, industrial manufacturers, consumers, and the semiconductor industry. It designs and sells high-precision optical instruments, medical devices, semiconductor manufacturing equipment, and vision care products such as corrective lenses and eye-health services. Its products rely on advanced optics and imaging technologies to deliver accurate inspection, diagnosis, and manufacturing outcomes across healthcare, industrial quality control, consumer optics, and chip fabrication. What sets ZEISS apart is its breadth and depth: a long-standing scale in multiple markets, integrated solutions across optics, imaging, metrology, and precision engineering, and a commitment to sustainability in electricity use and carbon emissions. The company’s goal is to advance optics and optoelectronics by providing reliable, high-quality tools and services worldwide while operating in a sustainable way.
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$67.7M
Headquarters
Oberkochen, Germany
Founded
2001
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Simplify's Take
What believers are saying
- First-half 2025/26 revenue reached €5.841 billion, with EBIT rising to €955 million.
- ZEISS CLINIC 360 won FDA 510(k) clearance on August 19, 2026.
- EURETINA 2026 launches expanded retina imaging, cataract systems, and DORC brand integration.
What critics are saying
- ZEISS Meditec plans up to 1,000 cuts by 2029, signaling margin pressure.
- Göttingen workers entered mediation in February 2026 after Zeiss targeted roughly 140 jobs.
- ASML scanner timing controls ZEISS SMT revenue; any slip delays optics demand immediately.
What makes Zeiss unique
- ZEISS supplies ASML's exclusive EUV optics, anchoring High-NA lithography through 2030.
- ZEISS Medical Technology bundles imaging, software, and surgery across one ophthalmic workflow stack.
- ZEISS CLINIC 360 and Collaborative Care tie devices, cloud analytics, and referrals together.
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Benefits
- Health Insurance
- 401(k) Retirement Plan
- Paid Vacation
- Performance Bonus