S

Sedna

SaaS software optimizing operations with AI

Account Executive

Full-Time
No salary listed
Mid
Singapore
Hybrid
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Hands-on commercial experience in the shipping or maritime industry, such as operations, chartering, broking, or ship management, or 3–5 years of B2B sales experience, ideally in a solution-led, consultative environment with ownership of the full cycle from discovery to close.
  • Ability to learn and master modern technologies quickly.
Responsibilities
  • Develop deep expertise across Sedna's platform, including email intelligence, end-to-end voyage planning, operational control, and financial performance.
  • Build credibility with owners, operators, and charterers by tailoring the sales approach to their commercial and operational models.
  • Stay current on market trends and the competitive landscape to position Sedna effectively.
  • Use the Sedna platform regularly to understand its features, integrations, and customer impact.
  • Use customer stories and results to demonstrate Sedna's value to prospects.
  • Build and qualify a pipeline of high-potential accounts across global shipping and maritime operators.
  • Research and prioritize key segments, such as dry bulk, tankers, and offshore, based on size, technology stack, and operational complexity.
  • Develop and execute personalized outreach campaigns to engage decision-makers.
  • Attend and represent Sedna at relevant international maritime events to increase visibility and network with potential buyers.
  • Partner with Revenue Operations and Marketing to align pipeline-building activities with company priorities and revenue goals.
  • Run discovery conversations to identify operational inefficiencies and connect them to Sedna's platform capabilities.
  • Deliver tailored demonstrations showing how Sedna addresses challenges across planning, execution, finance, and collaboration.
  • Scope implementation for prospects, including systems integrations, key workflows, and expected outcomes.
  • Lead technical validation or trial processes and align stakeholders on measurable success criteria.
  • Negotiate and close deals in line with targets and timelines, balancing commercial discipline with customer needs.
  • Hand new customers over smoothly to onboarding and customer success teams.
  • Create account plans mapping stakeholders, current systems, and opportunities.
  • Identify expansion opportunities through ongoing discovery and engagement with operational and strategic leaders.
  • Build relationships across customer functions to position Sedna as a mission-critical platform.
  • Coordinate with pre-sales, customer success, and product teams on plans that drive long-term customer value and platform growth.
  • Track and pursue cross-sell opportunities across Sedna's product suite when aligned with customer goals.
  • Prioritize the customer book based on strategic value, expansion potential, and product fit.
  • Stay aligned with changing customer goals and show how Sedna's roadmap and features can deliver business impact.
  • Run product workshops and strategic reviews to identify opportunities for additional modules, integrations, or licenses.
  • Lead renewal and expansion discussions to achieve favorable outcomes for both the customer and Sedna.
  • Maintain frequent contact with decision-makers, provide strategic guidance, and facilitate cross-functional collaboration to support customer success.
  • Work with go-to-market, product, and success teams to align efforts and maintain a consistent customer experience.
  • Contribute to and maintain data for effective forecasting.
  • Contribute to Product, Marketing, Success, and other teams to improve the company and platform and increase customer impact.
  • Reflect on successes and failures and improve working practices accordingly.
Desired Qualifications
  • B2B sales experience in a solution-led, consultative environment, with full-cycle ownership from discovery to close, is ideally suited to the role.

About the company

Draft summary for Sedna: Sedna provides SaaS software that helps businesses improve efficiency and decision-making. It offers two products, Stream and Pulse, which deliver real-time market insights, AI-driven front-line operation acceleration, and better data management. The software integrates with existing systems to reduce manual work and boost deal volume and client relationships. Revenue comes from subscriptions on monthly/annual terms. Competitive differentiation comes from real-time insights, AI-enabled data acceleration, and seamless integration to streamline processes. The goal is to help businesses optimize operations, increase productivity, and uncover hidden value in data.

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$99.5M

Headquarters

London, United Kingdom

Founded

2017

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Simplify's Take

What believers are saying

  • Sedna launched unified platform modules Email, Trade, and Build in 2026.
  • April 2025 brought $10 million CIBC debt financing for AI innovation and integrations.
  • Partnerships with StormGeo, GeoServe, Seaber, and PortPal expand distribution across shipping workflows.

What critics are saying

  • Integration sprawl from Bridge Labs, Dataloy, CompassAir, and Nordic IT can distract execution in 2026.
  • Large rivals like StormGeo and Seaber already integrate directly into ship-operations workflows.
  • If shipping customers standardize on non-email-native platforms, Sedna’s core communications moat erodes quickly.

What makes Sedna unique

  • Sedna centralizes maritime email, trade, and workflow data into one operating system.
  • Sedna processed millions of messages across global maritime organizations by August 2026.
  • Acquisitions of Dataloy, CompassAir, and Nordic IT deepen workflow coverage and customer lock-in.

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Benefits

  • Flexible Work Hours
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Enhanced Sick Pay
  • Enhanced Parental Leave
  • Pension
  • Company Equity

Growth & Insights and Company News

6 month growth

2%

1 year growth

3%

2 year growth

3%
Sea News
Oct 21st, 2026
Nereus and Sedna launch app for daily bunker prices.

Nereus and Sedna launch app for daily bunker prices. By Nandika Chand / about 16 hours ago Users of the app can take advantage of daily indication prices for more than 450 bunker ports worldwide, six fuel grades, one set of prices shared by chartering, operations and bunker procurement teams - all these inside Sedna Email. Nandika Chand about 16 hours ago Fuel is a decisive cost in every voyage, yet the bunker price rarely sits where the voyage is decided. Intelligence platforms Nereus and Sedna have introduced the 'Nereus Bunker Indication Prices' App on the Sedna Certified App Marketplace. It brings daily bunker indication prices for more than 450 ports and six fuel grades into Sedna Email, where chartering, operations and bunker teams check them before every voyage estimate, bunker port choice and supplier negotiation. Chartering and operations teams work in Sedna and look for the price on a separate platform or in a broker's or trader's email. The Nereus app puts the bunker market in the same environment as the decision. Nikolas Gkikas, Founder and CEO of Nereus, says bunker cost decides the result of a voyage, and it is estimated long before the vessel reaches the port. "It represents 40 to 60 percent of what a voyage costs, so the prices behind every calculation must be accurate and current. With Nereus in Sedna, that estimate rests on today's market prices, and the decisions that follow are better informed." Bill Dobie, Founder and CEO of Sedna, said shipping decisions are made under time pressure, with information spread across inboxes, spreadsheets and specialist tools. "We bring critical context to teams at the moment they need it. Nereus is a good example: trusted bunker market data, inside the conversations where fixtures and voyages are discussed, so teams spend less time gathering information and more time acting on it." The integration reflects Nereus's priority to make bunker intelligence available inside the systems shipping companies already use. Users of the app can take advantage of daily indication prices for more than 450 bunker ports worldwide, six fuel grades, one set of prices shared by chartering, operations and bunker procurement teams - all these inside Sedna Email.

Splash 247
Oct 20th, 2026
Sedna brings bunker prices into the shipping inbox.

Sedna brings bunker prices into the shipping inbox. 47 2 minutes read Shipping software provider Sedna has teamed up with Nereus Digital Bunkers to bring daily marine fuel price indications directly into the emails and conversations where chartering and voyage decisions are made. The Nereus Bunker Indication Prices app has gone live on Sedna's Certified App Marketplace, giving chartering, operations and bunker procurement teams prices covering more than 450 ports without having to leave Sedna Email. The integration covers six fuel grades - HSFO, VLSFO, LSMGO, ULSFO, LNG and biofuel - showing available grades and daily indication prices at individual ports. Nereus updates the data and feeds it automatically into Sedna. The idea is to remove another system switch from voyage planning, where bunker assumptions can have a significant impact on voyage economics and the choice of where a vessel refuels. Nereus' own platform combines bunker market data with inquiry management, negotiation and post-fixture processes. Its Bunker Matrix is designed to compare fuel prices across ports as part of purchasing decisions, alongside tools covering inquiries, market research, documentation and bunker tasks. With the new app, Sedna users can compare alternative bunker ports and work from the same set of price indications while discussing a voyage rather than moving between the inbox and a separate market-data platform. "Shipping decisions are made under time pressure, with information spread across inboxes, spreadsheets and specialist tools," said Sedna founder and chief executive Bill Dobie. "We bring critical context to teams at the moment they need it." Nereus founder and chief executive Nikolas Gkikas said bunker costs can account for between 40% and 60% of a voyage's costs, making current pricing important well before a vessel reaches its intended bunkering port. The partnership fits Sedna's broader push to turn the shipping inbox into an operating layer connecting specialist applications with the communication around a voyage. Sedna repositioned its business earlier this year around a unified platform spanning Sedna Email, Sedna Trade and Sedna Build. Its Certified App Marketplace already connects the platform with providers including Veson, Signal Ocean, StormGeo, RightShip and Seaber. Earlier integrations have brought port disbursement approvals from GeoServe and port agency workflows from PortPal directly into Sedna. Nereus, founded in Greece in 2019, specialises in digital bunker procurement, combining market intelligence, pricing and supplier interaction with workflows running from initial inquiry through negotiation and post-fixture execution. Sedna users can access daily indications for the top 20 bunker ports free of charge, while the full 450-plus port coverage requires a Nereus subscription.

Smart Maritime Network
Jul 14th, 2026
Sedna acquires AI startup Bridge Labs to accelerate shipping workflow automation

Sedna, a maritime technology company, has acquired artificial intelligence startup Bridge Labs. The acquisition aims to accelerate Sedna's development of automated workflows for the shipping industry. The deal will enable Sedna to enhance its technology platform with Bridge Labs' AI capabilities, focusing on streamlining operations within the maritime sector. Financial terms of the transaction were not disclosed.

Splash 247
Apr 9th, 2026
Sedna unveils new unified platform.

Sedna unveils new unified platform. Sedna has unveiled a new positioning as "The Operating System for Shipping", bringing communication, commercial workflows and operational data into a single integrated platform. The move reflects Sedna's push to replace fragmented systems - particularly email-led processes - with a unified environment tailored to how shipping companies operate. The platform is structured around three core pillars: Sedna Email, Sedna Trade and Sedna Build. Sedna Email (formerly Stream) organises communication into structured workflows, while Sedna Trade - incorporating voyage management and pre-fixture tools - connects chartering, operations and finance teams from initial deal through to settlement. Sedna Build enables companies to customise workflows, integrate external systems and deploy automation and AI across operations. Founder and CEO Bill Dobie said: "Shipping has always run on conversation... the problem was the tools failing to keep up. Sedna exists to close that gap." Erik Loy, founder of Dataloy, now part of Sedna's voyage management system, added: "This is the product we set out to build, now with the platform behind it to match." With shipping teams handling growing volumes of data and increasingly complex workflows, the shift toward platform-based operating models signals a broader move away from email-driven processes toward integrated, end-to-end digital infrastructure.

EU-Startups
Dec 16th, 2025
After onboarding 12,500 businesses and partnering with DHL and Lufthansa, Estonia's MyDello secures €3.1 million

After onboarding 12,500 businesses and partnering with DHL and Lufthansa, estonia's MyDello secures €3.1 million. Tallinn-based shipping logistics platform MyDello has raised €3.1 million in new funding to accelerate international expansion, starting with the UK, where customers can use the platform from December onwards. Icelandic VC Frumtak Ventures led the investment round, with participation from existing investor Finnish early stage VC Superhero Capital. Joining the board are Frumtak Ventures general partner Andri Heiðar Kristinsson and (previous investor in MyDello) Jevgeni Kabanov, President of Bolt. MyDello co-founder and CEO Joel Timm says: "We love logistics - my co-founders and I have decades of experience and know the highs and lows of the industry. When we launched MyDello in 2021 we knew there was a better way for our industry to operate and in just a few years we have facilitated thousands of shipments, built up a deep customer base, and struck partnerships and agreements with hundreds of key carriers and industry peers. However, this is just the start, and we're overjoyed to welcome Frumtak Ventures, and we thank them and our returning investors for their support." In the context of European logistics and FreightTech funding in 2025, MyDello's round sits alongside continued investment into platforms focused on modernising transport, fulfilment and shipment management. Lisbon-based logistics platform Lyzer raised over €10 million to support international expansion and further development of its logistics-as-a-service offering. In Belgium, Ghent-based transport management system provider Qargo secured a €28 million Series B to scale operations and product development across Europe. Germany has also seen activity, with Frankfurt-based rail freight platform Rail-Flow closing a €12.5 million Series A to expand its AI-driven rail and intermodal transport management software, while Berlin-based maritime crew logistics startup Tilla raised €2 million to grow its international footprint. Elsewhere, Vienna-based e-commerce fulfilment provider Quivo secured €5.2 million to expand into the Gulf region, and London-based maritime and supply-chain communications platform Sedna Communications raised €10 million to further develop its technology platform. Taken together, these rounds represent approximately €67 million invested in European logistics and TrasportTech startups during 2025. Against this backdrop, MyDello's funding reflects a broader trend towards greater automation, real-time visibility and software-driven efficiency across freight forwarding and global logistics. Frumtak Ventures general partner Andri Heiðar Kristinsson adds: "MyDello is an awesome company: experienced founders with deep industry experience, proven track record, and crystal clear vision for what is next. Being from Iceland, an island in the North Atlantic, we at Frumtak know first-hand how important global logistics and freight forwarding is, while we also remain baffled by the outdated legacy technology and manual processes still dominant in this fragmented industry. "MyDello is perfectly positioned to move the industry forward to the AI-age through its ambitious mission of fully automating shipment operations. MyDello also marks Frumtak's first investment in an Estonian company, a remarkable and thriving tech ecosystem that has created so many success stories." Founded in 2021, MyDello is an Estonian logistics platform that helps businesses manage international shipments. It enables real-time comparison of different shipping solutions and helps companies select the most suitable transportation method for their needs. MyDello is an exclusively B2B company, working directly with clients drawn from sectors such as manufacturing, wholesale, and e-commerce. The company says they are the first digital freight forwarder to offer instant door-to-door pricing and routing for all freight modes (generated with a single inquiry), from 1 kg all the way up to 10 shipping containers, drawing on agreements with 400+ carriers and partnerships with the likes of DHL, Lufthansa, Maersk, Qatar Airways, and Finnair. Since its founding, MyDello has onboarded 12,500 businesses from 110 countries to its platform. Following YoY growth MyDello is today available across 12 countries in Europe and China, with the company on track to cover every European country by 2027. MyDello believes that too much of the global freight trade is stuck in the past - with entrepreneurship held back by paper-based systems, negotiations and haggling, and even reliant on faxing critical documents. At the same time, businesses rarely know where their cargo is at any given time. Whereas MyDello offers its customers a streamlined process where they only have to enter the origin, destination, dimensions, and weight of cargo and the technology takes care of everything else. All the customer has to do then is choose the most suitable offer from the options presented - and the shipping is arranged. Customers have real-time AI-powered tracking information and countdown to delivery, giving peace of mind that shipments are on track, while it's free to use for every business customer. MyDello works extensively on high complexity international long distance freight, such as that in and out of the EU, and has particular focuses on China (the company has an office in Shenzhen) as well as key trading lanes between the Americas and Europe. The company has already facilitated shipments between 120 countries and much of MyDello's business is in air, ocean, and rail freight, but the company works across all freight classes.