Business Intelligence
Marketing Analytics
Posted on 2/3/2024
INACTIVE
Plaid

1,001-5,000 employees

Developer of fintech infrastructure & APIs
Company Overview
Plaid is focused on democratizing financial services through technology. They build beautiful consumer experiences, developer-friendly infrastructure, and intelligent tools that give everyone the ability to create amazing products that solve big problems.
Financial Services
Data & Analytics

Company Stage

Series D

Total Funding

$739M

Founded

2013

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

-3%

2 year growth

7%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
SQL
SEO
Tableau
Marketing
Business Analytics
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, Analytics, or a related field
  • 3-5 years of proven experience as a Marketing Analyst or in a similar analytical role
  • Proficiency in SQL for data manipulation and analysis
  • Strong knowledge of data visualization tools (e.g., Tableau, Power BI)
  • Experience with SEM, SEO, and Email Marketing
  • Excellent communication and presentation skills
  • Detail-oriented, organized, and capable of managing multiple stakeholders simultaneously
Responsibilities
  • Develop actionable insights that drive bottom-line impact across the team
  • Utilize SQL and other data analysis tools to extract, transform, and analyze marketing data
  • Create data visualizations and reports using visualization tools to communicate insights to stakeholders
  • Develop KPIs related to marketing efforts, including ROI, conversion rates, and customer acquisition cost
  • Provide actionable insights to improve marketing initiatives and budget allocation
  • Collaborate with cross-functional teams, including Marketing, Revenue, and Product, to align marketing efforts with business goals
Desired Qualifications
  • Familiarity with analytics tools such as Github and DBT