SEO Specialist

Overview

Millions of customers visit Screwfix online to find the products they need to get the job done. As an SEO Specialist, you'll help more of them find us, making sure our products and content are visible when customers are searching for them.

Joining our Ecommerce team, you'll work across our UK and Republic of Ireland websites, getting hands-on with keyword research, content optimisation and creating and optimising buying guides. You'll help produce useful content that supports customers in choosing the right products, while identifying opportunities to improve our organic visibility and performance.

You'll use tools such as Google Search Console and Bright Edge to understand what customers are searching for, spot opportunities and turn insights into practical improvements. Working closely with the wider team and our external SEO agency, you'll also contribute to how we approach emerging AI-powered search experiences and help our content reach customers in new ways.

It's an opportunity to build on your SEO experience, work on a large ecommerce website and see how your work contributes to helping customers find what they need.

This is a 12 month fixed term contract position until January 2028.

What's in it for you?

• Discretionary annual bonus up to 20%
• 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
• Hybrid working
• Flexible start and end times around core working hours
• Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
• EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
• Up to 14% employer pension contributions
• Life cover up to 4x your salary
• Health cash plan and discounted gym memberships (up to 25% savings)
• 20% discount at Screwfix and B&Q

Responsibilities

• Deliver SEO plans for assigned product categories, prioritising opportunities by commercial impact and tracking results against agreed traffic and revenue targets.
• Conduct thorough keyword research to identify high value search terms and optimise content accordingly.
• Implement on page SEO improvements, including page titles, internal linking, content optimisation and structured data.
• Identify technical SEO issues (e.g. crawling, indexation, page speed) and write clear tickets for product and development teams.
• Work with the PR team on digital PR activity to earn links and brand mentions from relevant, trusted sources.
• Create and optimise buying guides that support purchase decisions and earn citations from AI search tools.
• Optimise the website for local search, including store pages and Google Business Profiles.
• Monitor and analyse organic performance using Search Console, GA4 and BrightEdge, including AI referral traffic, providing regular reports that explain what changed, why, and what to do next.
• Conduct competitor analysis across traditional and AI search, tracking how visible our products and content are and recommending improvements.
• Support SEO tests to measure the impact of changes before they are rolled out more widely.
• Collaborate with external SEO agencies to align strategies, share insights, and ensure cohesive execution of SEO initiatives.
• Keep up to date with algorithm updates and changes in how customers search, including AI assistants, and use AI tools responsibly to work more efficiently.

Qualifications

• Experience in SEO, ideally on a large ecommerce website, with a strong understanding of search engine ranking factors and how AI search tools find and cite content
• Proficiency in SEO tools such as Google Search Console, Google Analytics, BrightEdge, Screaming Frog and OnCrawl
• Has the ability to analyse & interpret data to make timely and considered decisions & actions.
• Ability to use GA4 at an intermediate level
• Experience in using ecommerce content management systems
• Attention to detail and a good understanding of technical SEO fundamentals (crawling, indexation, structured data)
• Ability to manage and prioritise multiple tasks effectively, maintaining a considered approach when deadlines are demanding
• Confident using AI tools to speed up research, analysis and content work, while checking outputs for accuracy
• Ambition and drive to learn and develop new skills
• Able to explain findings clearly to stakeholders, in writing and in person

At Screwfix, Your Wellbeing Comes First:

Financial wellbeing

• Wagestream access to track earnings and save
• Access to the Kingfisher Share Scheme
• Colleague support fund
• Exclusive offers and discounts via our Hapi app
• Cycle-to-work scheme and savings on bikes

Every day benefits

• Career progression and development programmes
• Coaching and mentoring to help you thrive
• Access to wellbeing resourcing including PepTalk
• Support networks available  

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you. From there you can expect a comprehensive process, with regular contact from the Talent Acquisition team who are always available, for any queries you may have.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity that excites you.

Sustainability at Screwfix

We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We’re on a mission to put sustainability at the forefront of everything we do. Join us.

We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.

Please let us know at [email protected] if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE 

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