Full-Time

Associate Director

Bases Commercial

Posted on 9/16/2025

Nielsen

Nielsen

10,001+ employees

Global audience measurement and data analytics

No salary listed

Mumbai, Maharashtra, India

In Person

Category
Consulting (1)
Required Skills
Market Research
Data Analysis
Requirements
  • Post Graduate degree in Business, Marketing, Social Sciences or related fields.
  • Minimum 8 years of Primary Quantitative research experience
  • Good understanding of Product/Concept Testing studies along with Custom research is a must.
  • Experience in managing people/team (minimum 3 years).
  • Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
  • Proven track record to positively impact client outcomes and ability to influence clients.
  • Excellent verbal and written communication skills including presenting to C-Suite clients.
  • Intellectually curious, critical thinkers and impact driven.
  • Can-do attitude, with a reputation for providing clarity and creating positive energy.
  • Highly collaborative, open to novel ideas and can build strong relationships with external clients and internal business partners.
Responsibilities
  • Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency, mastery and consultative skill.
  • Lead and promote strategic conversations and meetings with clients, which result in business opportunities.
  • Further foster strategic clients’ relationship with the aim to provide impactful solutions to clients’ business issues.
  • Drive overall client satisfaction to achieve high Net Promoter Score (NPS).
  • Expertise on the end-to-end processes in market research.
  • Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
  • Actively drive issue-based analyses, build effective analytical presentations and consultative storytelling to clients and present to the clients including C-suite management in a straight-forward way.
  • Inspiring the team and building good team culture with active engagement in driving team spirit.
  • Actively seek opportunities to create team diversity in background, opinion, and mindset.
  • Establish an open culture in which team members are challenged but treated with respect and rewarded as appropriate.
  • Good team resource management leading to on-time delivery & meeting quality expectations.
  • Assess, manage and develop talents including setting performance objectives and provide on-going feedback.
  • Be accountable for the team's financial KPIs (both revenue and margin); continuously monitor actual versus budgeted performance and make interventions if needed.
  • Be current with the latest developments in market research and constantly suggest refinements to current processes and approaches.
  • Be an active business developer in generating opportunities with both new and existing clients.
  • Fluency in financial processes and in compliance with Nielsen IQ financial strategy and KPIs.
Desired Qualifications
  • Working knowledge of the FMCG vertical preferred

Nielsen measures audience data for media across TV, digital, audio, and streaming, providing subscriptions to datasets and analytics for industry players. Its products include cross‑platform ratings, media planning, and marketing optimization insights drawn from a global data network. Gracenote is part of its offerings, expanding content identification and metadata services. Nielsen’s goal is to help customers understand how people consume media and use that information to optimize content, advertising, and business decisions.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$21.2B

Headquarters

New York City, New York

Founded

1963

Simplify Jobs

Simplify's Take

What believers are saying

  • Subscription model delivers stable recurring revenue from media clients.
  • Diverse Media Equity program with P&G boosts diverse supplier partnerships.
  • Private equity ownership by Evergreen and Brookfield since 2022 supports growth.

What critics are saying

  • NielsenIQ-Adsquare April 2026 partnership erodes TV ratings monopoly.
  • NIQ GeoPurchase segments fragment Nielsen's cross-platform measurement revenue.
  • Adsquare's 2026 NIQ pivot obsoletes Nielsen's 2020 OOH integrations.

What makes Nielsen unique

  • Nielsen pioneered market share concept in 1929 during Great Depression.
  • Nielsen ratings originated from 1936 Audimeter for radio audiences.
  • Gracenote division provides unique music and video metadata globally.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Jan 22nd, 2026
Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY – January 21, 2026 – Neptune BidCo US Inc. (the “Issuer” or the “Company”), an...

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Nielsen Announces Pricing of Upsized $1.2 Billion Offering of Senior Secured Notes by its Affiliate

NEW YORK, Nov. 3, 2025 /PRNewswire/ --...

The Carlyle Group
Apr 5th, 2023
Nielsen to Acquire Telephia, Inc., The Leading Source of Consumer Research for The Telecom and Mobile Media Markets; Transaction To Accelerate Independent Measurement and Analysis of Media and Data Content on Mobile Devices | Carlyle

New York and San Francisco – The Nielsen Company today announced an agreement to acquire San Francisco-based Telephia, Inc., the leading provider of syndicated consumer research to the telecom and mobile media markets. This transaction will accelerate Nielsen’s strategy of providing clients worldwide with the most accurate measurement and analysis of consumer behavior and media use across all platforms.Terms of the transaction, which is subject to regulatory approval and expected to close in the third quarter, were not disclosed.

PR Newswire
Feb 6th, 2023
Nielsen announces pricing of upsized $650 million add-on offering of senior secured notes by its affiliate

/PRNewswire/ -- Neptune BidCo US Inc. (the "Issuer"), an affiliate of Nielsen Holdings Limited ("Nielsen"), announced today that it has priced a private add-on...

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