Shift Lead
About the job
- At least 1 year of working experience in a customer service focused role
- Point of Sales systems experience
- Outstanding communication, time management, and people skills
- Outgoing/friendly/patient
- Detail focused and results-oriented
- Ability to lead-by-example and motivate others
- Ability to lift up to 40 lbs.
- Legally eligible to work in the United States
- Must be 18 years or older to be employed
- Provide incredible customer service and quality products to all of our guests throughout their experience within our bakeries
- Support store leadership by maintaining operations during your shift, communicating pertinent information, monitoring production efficiency, holding the team accountable to company standards and procedures, and assisting in the training and coaching of team members
- Prioritize and delegate tasks for baking, cashiering, packaging, and cleaning while leading the cookie crew team
- Support and work alongside the Cookie Crew
- Provide a safe, clean, working environment for our guests and staff and adhere to safe food handling practices
- Manage cash handling and deposits
About the company
Insomnia Cookies delivers warm, freshly baked cookies late at night, mainly to college students, through a mix of company-owned bakeries and franchised locations. Cookies are baked on-site and delivered or available for pickup, focusing on a late-night window to ensure warm, fresh treats. The company differentiates itself with a dedicated late-night delivery niche and a scalable franchise program that provides standardized systems, training, and marketing support. Its goal is to grow both company locations and franchisees to expand its footprint and revenue as the top choice for late-night, warm cookies.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$4.4M
Headquarters
East Norriton Township, Pennsylvania
Founded
2003
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Simplify's Take
What believers are saying
- Insomnia opened Red Bank on September 1, 2026, extending New Jersey coverage.
- Management targeted more than 75 new locations in 2026, accelerating a 370-store base.
- August 11, 2026 free-cookie giveaway for 30,000 freshmen deepens campus loyalty and trials.
What critics are saying
- July 27, 2026 wage litigation hit delivery-driver claims; labor costs stay under attack.
- Delayed Staten Island openings show permitting and execution problems can slow expansion.
- If delivery-unit economics deteriorate, the 1,800-store plan becomes an existential overreach.
What makes Insomnia Cookies unique
- Late-night warm-cookie delivery still defines Insomnia Cookies, unlike daytime dessert chains.
- University-adjacent stores capture college students at midnight, when pizza and sandwich chains compete.
- 2026 collaborations with Hostess and Supergirl create collectible, app-driven demand spikes.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Pet Insurance
- 401(k) Company Match
- Paid Vacation
- Unlimited Paid Time Off
- Hybrid Work Options