T

Tenna

Centralized real-time construction equipment fleet management

Regional Account Executive

Full-TimePosted on 10/28/2026
No salary listed
Senior
Bachelor's
Baltimore, MD, USA
RemoteMust live in or be willing to relocate to Baltimore, Maryland.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 3 years of experience selling enterprise software to construction or related industries, with demonstrated success in enterprise software-as-a-service sales.
  • At least 7 years of experience facilitating all aspects of the sales cycle, particularly initiating and cultivating prospect relationships, negotiating contracts, and closing deals.
  • At least 7 years of experience conducting targeted searches and queries to research, qualify, and convert sales leads.
  • Strong experience selling to and speaking with C-level executives, vice presidents, and field-based employees.
  • Strong experience in quota-carrying roles delivering consistent revenue growth that meets or exceeds quarterly business plans and forecasts.
  • Strong experience traveling frequently to prospect, network, and sell, up to 70%.
  • Strong verbal communication skills, particularly in negotiations, public speaking, and presentations.
  • Ability to understand prospective customers' needs within a complex buying organization.
  • Strong negotiation skills and the ability to recognize when to ask for the order.
  • Ability to meet deadlines and maintain attention to detail.
Responsibilities
  • Own the acquisition of and close new business in assigned geographic territories and/or states.
  • Adjust sales talking points and strategies for different customer personas, including C-level executives, vice presidents, and field-based employees.
  • Collaborate with sales leadership and supporting sales teams to align new-business acquisition strategies and pipeline.
  • Use the “zippered” approach to sales appropriately.
  • Prospect potential new customers and follow up on touchpoints strategically and diligently.
  • Initiate and cultivate prospective customer relationships by phone, email, and attendance at trade shows, industry-specific events, and conferences.
  • Create and execute an outreach micro-strategy for each prospective customer.
  • Plan the cadence of prospect touchpoints and track their number.
  • Lead in-person or virtual product demonstrations for prospective customers.
  • Draft proposals, quotes, and contracts in accordance with company procedures.
  • Negotiate contracts and close deals using a thoughtful micro-strategy for each prospect.
  • Create outbound email communications using customer relationship management software and analyze the results.
  • Deliver revenue growth that meets or exceeds quarterly business plans and forecasts.
  • Leverage cross-functional internal resources to close new business.
  • Follow the company's strategic selling approach and sales strategy.
  • Understand the product and prospective customers, and clearly articulate the product's value to them.
  • Travel to meet prospective customers onsite and advance the sales process, using travel for prospecting, networking, and selling.
  • Stay informed about industry trends and market shifts by participating in associations and attending webinars and events.
Desired Qualifications
  • A bachelor's degree in Marketing, Communications, or another business-related major is strongly preferred.
  • Experience using Salesforce and HubSpot is strongly preferred.
  • Experience leading virtual and in-person product demonstrations using tools such as WebEx and Zoom.

About the company

Tenna provides a construction technology platform that helps contractors manage and track their equipment fleets. It centralizes real-time data and control over assets, offering a single dashboard to track location, status, utilization, maintenance, and assignment. Built by contractors for contractors, it emphasizes industry-specific workflows and practical usability over generic fleet-management tools. Its goal is to improve operational efficiency by giving a clear, real-time view of all assets to reduce downtime and optimize fleet operations.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Edison, New Jersey

Founded

2015

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Simplify's Take

What believers are saying

  • June 2026 Top Tech recognition across six categories signals broad product-market traction.
  • July 2026 Asset Financials expands Tenna deeper into finance workflows and margins.
  • Deere distribution gives Tenna faster access to contractors buying mixed-fleet hardware and software.

What critics are saying

  • Deere owns Tenna now; brand autonomy fades if Construction & Forestry priorities shift.
  • Cat, telematics incumbents, and OEM platforms can bundle tracking into broader fleet suites.
  • If TennaCAM or Asset Financials miss adoption, Deere paid $440 million for a niche tool.

What makes Tenna unique

  • Deere acquired Tenna on February 18, 2026, validating mixed-fleet asset tracking leadership.
  • TennaCAM 2.0 HE 360 AI adds real-time, in-cab hazard detection for heavy equipment.
  • Asset Financials links telematics to job costing and internal billing, not just tracking.

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Benefits

  • Paid Vacation
  • 401(k) Company Match
  • Dependent Care

Growth & Insights and Company News

6 month growth

6%

1 year growth

6%

2 year growth

6%
Construction Business Owner
Feb 19th, 2026
John Deere Acquires Tenna

John Deere acquires Tenna. MOLINE, Ill. (Feb. 19, 2026) - Deere & Company has completed its acquisition of Tenna, a construction technology company based in New Hope, Pennsylvania. John Deere announced the intent to acquire the company on Dec. 22, 2025 and the agreement was concluded on Feb. 18, 2026. Tenna will continue to operate as an independent business marketed directly to construction customers under the Tenna tradename and will focus on scaling and growing the business through its proven mixed-fleet customer-focused business model.

Farms.com
Jan 8th, 2026
John Deere Enters into Agreement to Acquire Tenna

John Deere enters into agreement to acquire Tenna. Deere & Company (NYSE: DE) today entered into an agreement to acquire Tenna, a construction technology company, and a holding of The Conti Group, that offers mixed-fleet equipment operations and asset tracking solutions. Based in New Hope, Pennsylvania, Tenna offers an integrated construction technology platform ("Tenna") designed to automate and optimize construction operation workflows. The platform gives contractors a near real-time, full-picture view of their equipment operations and a greater understanding of equipment trends and maintenance needs, while also improving visibility, planning, and jobsite coordination to increase productivity and reduce costs. Tenna will continue to operate as an independent business marketed directly to construction customers under the Tenna tradename and will focus on scaling and growing the business through its proven mixed-fleet customer-focused business model. This acquisition is pending regulatory approval and is expected to close in February 2026. Source: John Deere CLAAS | PICK UP 3000 - 4500. Efficient drive and high crop flow capacity.

John Deere
Dec 23rd, 2025
John Deere Enters into Agreement to Acquire Tenna

Deere & Company today entered into an agreement to acquire Tenna, a construction technology company, and a holding of The Conti Group, that offers mixed-fleet equipment operations and asset tracking solutions.

For Construction Pros
May 23rd, 2024
Tenna Launches Action QR for Construction Processes

Tenna has announced the release of its new Action QR product, which associates user pre-defined QR labels to specific actions in the Tenna App.

For Construction Pros
Apr 10th, 2024
Tenna Unveils TennaCAM 2.0 Heavy Equipment Camera

Tenna has announced the launch of TennaCAM 2.0 Heavy Equipment for the construction industry.