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AXA

Global insurer offering life, property, casualty

Marketing Automation Specialist Madrid Barcelona

Growth MarketingConfirmed live in the last 24 hours
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • Degree in Business Administration, Marketing, Advertising, Public Relations, or Data Engineering.
  • At least 3 years of experience executing customer journeys and managing segmentation in marketing automation platforms.
  • Demonstrated experience leading internal and external collaborators in complex contexts.
  • Knowledge of Salesforce Marketing Cloud; Marketing Cloud Specialist and Developer certifications are valued.
  • Advanced SQL knowledge.
  • Knowledge of HTML and AMPscript.
  • Effective communication and ability to influence multiple stakeholders.
  • Analytical, data- and results-oriented thinking.
  • Autonomy and ability to prioritize in complex environments.
  • Proactivity in identifying improvements and optimizations.
  • Customer and business-impact orientation.
  • Intermediate English proficiency.

Responsibilities

  • Design and optimize integrated multichannel customer communications across email, SMS, push notifications, landing pages, WhatsApp, and RCS to maximize engagement without overloading customers.
  • Build, maintain, and optimize automated customer journeys in Salesforce Marketing Cloud, ensuring accuracy at every touchpoint.
  • Create complex audience segments using SQL, select data strategically, and apply quality controls to prevent customer fatigue.
  • Monitor campaign performance using tools such as Looker Studio and Power BI, demonstrate return on investment, and ensure communications support business objectives and comply with GDPR and corporate guidelines.
  • Optimize the platform, resolve routine incidents, and lead requirements sessions with multiple internal stakeholders.

Desired Qualifications

  • Power BI, Looker Studio, and Python.
  • Experience in the insurance sector or knowledge of Sales Cloud and Service Cloud.

About the Company

AXA

Global insurer offering life, property, casualty

AXA is a global insurer and asset manager that provides life, health, and property and casualty insurance, as well as related financial services. Its products work by customers paying insurance premiums in exchange for coverage against risks; AXA pools risk across many policyholders, prices premiums based on risk, and pays claims when events occur, while also offering investment and retirement products through its asset management arm. The company has grown through large acquisitions, giving it a wide geographic footprint and a diverse mix of personal, commercial, and specialty insurance offerings. This scale and breadth set AXA apart from many competitors, alongside a long history of strategic mergers that expanded its reach to customers around the world. AXA’s goal is to be a leading global insurer and asset manager, delivering financial protection and long-term value to customers and stakeholders.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1816

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