Product Marketing Manager - PUBG Mobile
About the job
- At least 7 years of brand marketing experience, including marketing operations, campaign implementation, and successful global marketing experience, ideally in gaming.
- Experience with mobile, PC, and console games, especially shooter games and PUBG Mobile.
- Experience developing, executing, and optimizing integrated marketing campaigns across digital, social media, paid media, influencer marketing, advertising, events, and content creation.
- Strong communication, presentation, organizational, and writing skills, with the ability to influence stakeholders at management level in a multicultural environment.
- A solution-oriented approach and comfort working with the technical aspects of publishing and marketing frameworks.
- Experience creating gaming-brand content and developing and implementing content strategies that drive demand through digital channels.
- Deep knowledge of the marketing funnel, metrics, and analytics for campaign optimization.
- Project management skills and the ability to manage the priorities of multiple stakeholders.
- Experience taking products to market across multiple countries in Western Europe or North America, with knowledge of local gaming environments and marketing practices.
- Fluency in English is required.
- Create Western Europe go-to-market plans covering paid media, creative assets, live operations, budget management, and digital marketing for the PUBG Mobile lifecycle, including version updates, anniversaries, and major local events.
- Manage brand activation projects for games launched by the business unit in collaboration with Brand Marketing, Product Development, Partnership, Creative Development, Influencers, and Community stakeholders across Western Europe and headquarters.
- Monitor projects from kick-off through post-performance review, track milestones and timelines, ensure on-time delivery, and conduct post-mortem reports after project completion.
- Manage consumer-facing content within a market-localization and quality-optimization framework, including copywriting, visual impact, and trends.
- Serve as the consultancy point of contact for the Germany and United Kingdom markets and represent the Western Europe team with first parties, gaming associations, and expert vendors.
- Proficiency in German and/or Mandarin.
- Gaming-industry experience, ideally involving global marketing.
About the company
Tencent is a Chinese technology conglomerate that operates a wide range of consumer platforms and enterprise services. It connects over a billion users through WeChat and QQ, combining messaging, social features, and mobile payments, while Tencent Cloud offers AI, big data, and cloud infrastructure for businesses. It stands out by blending a huge user base with major investments in gaming studios and an integrated ecosystem that spans media, fintech, cloud, and enterprise tools. Its goal is to create a large, connected digital ecosystem for people and businesses in China and worldwide, using AI-powered products and services.
Company Size
10,001+
Company Stage
IPO
Headquarters
Shenzhen, China
Founded
1998
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What believers are saying
- Reuters reported Tencent's September 30, 2026, Oracle lease for 100,000 AI chips.
- Tencent launched TenPayGo on September 24, 2026, onboarding overseas cards and wallets.
- PayPal World integration began May 27, 2026, expanding WeChat Pay access for U.S. visitors.
What critics are saying
- SAMR warned Tencent on February 13, 2026, against cutthroat competition and predatory pricing.
- SAMR conditioned Ximalaya approval on June 2026, restricting exclusivity, bundling, and fee hikes.
- A U.S.-China chip cutoff would cripple Hunyuan's training roadmap and Tencent's AI ambitions.
What makes Tencent unique
- WeChat and QQ span messaging, payments, commerce, content, and services across China.
- Tencent controls premium gaming via Riot, Supercell, and Honor of Kings globally.
- Hunyuan and Weixin Pay embed deeply into Tencent products and enterprise infrastructure.
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Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
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