Cordialsa USA
Distributes Latin American food products nationwide
Key Account Manager
Frequent travel within the assigned territory is required.
About the job
- A university degree in Business Administration, Marketing, Engineering, or a related field is required.
- At least 3 years of experience managing key accounts, in sales, or in related commercial positions is required.
- Experience working with consumer packaged goods (CPG) industry customers, brokers, and distributors is required.
- Experience in negotiation and commercial relationship management is required.
- Knowledge of the market and the ability to identify growth opportunities are required.
- Strong communication, negotiation, and influencing skills are required.
- The ability to develop and maintain strong commercial relationships with customers and strategic partners is required.
- Analytical ability to interpret sales, margins, inventory, and other business indicators is required.
- The ability to solve problems and handle challenging customer situations is required.
- The ability to work cross-functionally with different company departments is required.
- Adaptability and the ability to work in a dynamic commercial environment are required.
- A results-, growth-, and customer-service-oriented approach is required.
- The ability to work independently and manage multiple priorities is required.
- Authorization to work in the United States without sponsorship now or in the future is required.
- A valid driver's license is required.
- Frequent travel within the assigned territory is required.
- Bilingual proficiency in Spanish and English is required.
- Manage and develop commercial relationships with brokers, distributors, and key accounts to ensure sustainable growth and profitability.
- Conduct periodic customer visits within the assigned territory to strengthen relationships and generate new business opportunities.
- Identify growth opportunities by customer, channel, and geographic area.
- Execute commercial strategies aligned with the company's objectives, budgets, and investment plans.
- Negotiate prices, promotions, and displays in accordance with internal policies.
- Analyze sales performance, margins, and portfolio results to support decision-making.
- Coordinate execution of commercial plans with internal areas such as Sales, Logistics, and Trade Marketing.
- Track key business indicators, including inventory levels, product turnover, and returns.
- Manage and resolve customer situations in a timely and professional manner.
- Prepare and present periodic performance reports and commercial updates.
- Perform other duties and special projects as required.
- Commercial positions involving field work and customer visits are valued.
About the company
Cordialsa USA distributes food products from Latin America and the United States to retailers and foodservice across the U.S., with offices in Texas, California, New Jersey, Maryland, and Florida. It sources items like cookies, nuts, powdered drinks, hot sauces, coffee, chocolates, and pasta, moving them through a nationwide distribution network to multicultural stores, international markets, and American chains. The network and regional sourcing help ensure broad product availability and timely delivery. Goal: connect Latin American foods with U.S. retailers and consumers through an efficient, wide-reaching distribution network.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Spring, Texas
Founded
2004
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Simplify's Take
What believers are saying
- Cordialsa USA's website was updated September 4, 2026, signaling active operating momentum.
- Abasto reported in November 2025 that management is strengthening partners and developing people.
- UNIS updated August 14, 2026 described expansion in multicultural products and major retailer partnerships.
What critics are saying
- A 2023 California Prop 65 consent judgment over Zuko Horchata Morro exposed lead-compliance weaknesses.
- The 2023 Latinfood-Zenu trademark fight put Cordialsa USA into core-brand IP litigation.
- Private-label and chain consolidation can crush distributor margins and weaken Cordialsa USA by 2027.
What makes Cordialsa USA unique
- Since 2004, Cordialsa USA has distributed Latin American foods across the United States.
- Its retailer support structure strengthens relationships with major U.S. chains and Latin stores.
- A 2024 anniversary plan targets sevenfold growth by 2030 through distribution and category expansion.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Employee Referral Bonus
401(k) Retirement Plan
Company News
Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital.