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Red Bull

Manufactures and markets energy drinks

Student Marketeer - University of Canada

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

  • Be a second- or third-year student.
  • Have excellent communication skills.
  • Have a charismatic, energetic, positive, and outgoing personality.
  • Be highly approachable and social, with the ability to relate to different people in many occasions.
  • Be immersed in student life and have a thorough understanding of the university, city, and region, including behind-the-scenes activities and hot spots.
  • Have a creative mindset, an entrepreneurial spirit, and a high sense of responsibility and initiative.
  • Be able to manage part-time work and studies, and ideally be available to work some evenings and weekends.
  • Have an affinity and desire to learn and apply skills, especially marketing, negotiation, and sales.
  • Be connected with a variety of influential groups and individuals on campus.
  • Be passionate about the Red Bull brand and product.
  • Have a valid driving license.

Responsibilities

  • Represent the brand in a premium way through everyday interactions with consumers or customers, embodying the brand personality traits and company values.
  • Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and time, and answer consumers’ questions and concerns.
  • Build and execute an insight-driven plan tailored to the campus that engages and excites students while bringing the brand to life.
  • Create a strong network by establishing and maintaining relationships with key local individuals.
  • Drive brand engagement on social media using authentic content.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new Red Bull distribution points on and beyond the university campus.
  • Leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure perfect execution of defined store standards.
  • Deliver executional excellence and attention to detail across all areas of the role.
  • Maintain and upkeep Student Marketeer tools to ensure a premium brand image.
  • Plan and report activities accurately and on time via the dedicated online platform.
  • Share ideas and collaborate with the team through regular face-to-face and online interaction.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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