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Publicis Groupe

Runs advertising and digital transformation services

Media Planner

Performance & Paid MarketingPosted on Nov 10
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • Previous experience planning advertising campaigns (5–7 years) is an alternative qualification to the desirable degree.
  • Strong analytical skills.
  • Ability to manage day-to-day planning and analysis while maintaining relationships with publishers and partner agencies.
  • Knowledge of advertising-market tools or sources, including InfoSys, Tom Micro, and Excel.
  • Meticulous and rigorous work approach.

Responsibilities

  • Plan and execute media plans and offline advertising campaigns, focusing on media activation and optimization for several clients across industries.
  • Maintain a global view of offline campaigns across television, press, magazines, radio, outdoor advertising, and cinema, with a strong focus on television.
  • Consolidate completed activity across each media channel for assigned clients.
  • Collaborate on defining control key performance indicators for negotiation and media.
  • Ensure thorough control and achievement of campaign-specific goals.
  • Apply strategic and negotiation guidelines in developing each campaign.
  • Plan team tasks weekly and make changes as needed to balance workload.
  • Establish priorities and sequence actions.
  • Implement job processes.
  • Continuously suggest improvements to work systems to maximize efficiency and quality.
  • Use and maintain knowledge of company tools.
  • Maintain contact with media.

Desired Qualifications

  • Bachelor’s degree in Marketing or Advertising and Public Relations.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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