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GomezLee Marketing

Retail execution and trade marketing

Field Force Manager

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Bachelor's
Bogotá, Bogota, Colombia
Remote
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A university degree in Business Administration, Marketing, Advertising, Business, or a related field.
  • At least 3 years of experience leading field commercial teams, including coordinators, supervisors, or promoters, in consumer goods, technology, or retail.
  • Demonstrated experience managing sell-out strategies, point-of-sale execution, and commercial indicator analysis.
  • Intermediate Excel skills and experience using reporting tools.
  • Availability to travel nationally.
Responsibilities
  • Design and implement sell-out strategies to increase portfolio turnover and brand growth.
  • Align field activities with the brand's commercial objectives.
  • Develop point-of-sale execution plans and activations to strengthen product visibility and positioning.
  • Lead and develop the national team of coordinators, supervisors, and promoters, ensuring clear guidelines, appropriate tools, and ongoing support.
  • Ensure supervisors conduct route accompaniment, point-of-sale coaching, and team performance follow-up.
  • Coordinate regular review meetings to analyze results and define improvement plans.
  • Validate coverage plans and ensure efficient team distribution across strategic points of sale.
  • Coordinate and supervise implementation of point-of-sale promotional materials and activities with distributors, clients, and field teams.
  • Ensure proper execution of the brand's operating standards on the sales floor.
  • Monitor commercial execution to ensure compliance with display, coverage, and availability requirements.
  • Analyze key indicators, including sell-out, inventory, turnover, and numeric and weighted distribution, and prepare periodic decision-support reports.
  • Identify operational alerts and improvement opportunities, and propose corrective actions and action plans.
  • Optimize operational processes and field strategies to maximize results.
  • Serve as the primary point of contact for the brand to review results, set priorities, and agree on strategic actions.
  • Manage point-of-sale operational issues and ensure portfolio availability and proper display.
  • Coordinate actions with distributors, retailers, and strategic partners.

About the company

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GomezLee Marketing

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GomezLee Marketing helps consumer brands improve execution at the point of sale across Latin America and the Caribbean. Its teams support trade marketing, merchandising, field sales, retail data and programs designed to increase product availability and visibility in stores. Clients use the agency to coordinate campaigns across multiple markets and make faster commercial decisions. GomezLee is a business-to-business marketing services company rather than a consumer retailer, with a large field organization connecting brand strategy to store-level execution.

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