Brand Marketing Manager - Educator Social

• Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
• Oversee agency partners and creators in the ideation/production of short-form video content spotlighting AI use cases, and manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
• Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns.
• Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
• Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
• Experience managing marketing budgets and managing cross-functional or cross-team projects.
• Experience building and developing social channels from inception, including paid boosting and agency management.

Preferred qualifications:

• Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Familiarity with educator culture, classroom dynamics, and education social trends.
• Ability to synthesize social metrics and sentiment data into actionable insights for creative iteration and executive reporting.
• Passion for generative AI tools and the ability to translate technical features into teacher solutions.
• Exceptional storytelling and working in an evolving organizational landscape.

The educators marketing team is dedicated to empowering teachers and learning communities worldwide by connecting them with Google’s ecosystem of education and AI tools. We are seeking a creative, culturally attuned, and strategic social professional to manage the launch, growth, and ongoing strategy of the dedicated Google for Education channel, and scale out and think about the right content across our other social channels.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA.

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
• Experience managing marketing budgets and managing cross-functional or cross-team projects.
• Experience building and developing social channels from inception, including paid boosting and agency management.