Category Strategist
TikTok
Category Strategist
TikTok
Short-form video platform with ads
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users. In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands. Join us as we drive the future of e-commerce here at TikTok. Roles & Responsibilities: - Dissemble goals , formulate budget plans, and transforming goals into executable plans; - Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs; - Build and monitor the operational index, and work closely with the data team to optimize the data products; - Strong ability to identify risks and streamline business efficiencies - Understanding e-commerce or live broadcast field is a plus; - Implement and manage important merchant strategies; - Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions. - Provide business, insight and trend analysis to improve overall category performance - Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs - Support project managers, product, and category teams to work on different initiatives, and make decisions based on number
Minimum Qualifications: - Minimum Bachelor's Degree or above - 2-5 years of experience in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience - Strong analytic, logical and problem solving skills with good attention to detail - Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization) - High level of proficiency in English and Thai Preferred Qualications: - Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial - Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial - Familiar with SQL
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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