M

MJH Life Sciences

B2B medical media and education provider

Associate Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCranbury, NJ, USA$60k - $65k /yr

About the Job

Requirements

  • At least 3 years of marketing experience focused on event or conference marketing, including end-to-end ownership of registration-driven campaigns.
  • Experience marketing both in-person and virtual events, with an understanding of how promotion, timing, and conversion differ between them.
  • Experience with event registration platforms, virtual event or webinar platforms such as ON24 or Zoom Webinars, event apps, and marketing automation or email platforms.
  • Ability to meet registration and attendance targets across multiple event formats.
  • Experience managing event budgets and vendors across multiple concurrent events.
  • Demonstrated use of AI tools such as Claude, ChatGPT, or Perplexity to plan campaigns, develop copy, and analyze performance, with documented workflows showing measurable efficiency or output gains.
  • Ability to manage multiple events and deadlines simultaneously.
  • Ability to write marketing copy and communicate across functions.
  • Ability to travel to in-person events as needed.
  • Ability to discuss AI tools in active use and how they support campaign planning, copy development, audience research, or registration and attendance analysis.
  • Ability to explain how AI has affected the speed or quality of work on event marketing deliverables, particularly across concurrent in-person and virtual campaigns or tight timelines.
  • Ability to explain how brand voice, accuracy, and stakeholder alignment are maintained when using AI-assisted content in marketing materials.

Responsibilities

  • Own end-to-end marketing for in-person and virtual events, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, and marketing partnerships.
  • Build promotion strategies tailored to each event format, accounting for different registration cycles, attendance patterns, and engagement goals for live conferences versus webinars and virtual programs.
  • Drive registration-to-attendance conversion for virtual events through reminder sequences, calendar holds, and on-demand promotion, and drive attendance and on-site engagement for in-person events.
  • Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis while maintaining quality and brand standards.
  • Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle.
  • Set up and manage event registration for both formats, including registration sites, pricing tiers, promo codes, and confirmation and reminder communications.
  • Partner with events and digital teams on virtual event platforms, including landing pages, attendee communications, and engagement features such as polls, Q&A, and chat.
  • Plan and execute experiential marketing elements that enhance the on-site attendee experience at in-person events.
  • Manage the event app for in-person events, including content setup, attendee communications, and engagement features.
  • Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts.
  • Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval.
  • Work with sponsors and speakers to coordinate promotional assets and timelines, using client-provided session content within campaigns.
  • Collaborate with project management, sales, events, editorial, creative, and digital teams to align on goals, timelines, and deliverables.
  • Track and report weekly on registration, attendance, and campaign performance to the Marketing Director, and deliver post-event reports with sponsor-facing metrics.
  • Travel to in-person events to support on-site marketing and attendee experience.

Desired Qualifications

  • Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences.
  • Examples of AI-enhanced event marketing workflows that improved registration outcomes, attendance rates, or post-event reporting.

About the Company

MJH Life Sciences

B2B medical media and education provider

MJH Life Sciences creates expert-driven medical content and education for healthcare professionals, delivering information across more than 60 brands, and running thousands of live and virtual events, CME programs, and strategic communications services. Its products work by providing credible medical content, continuing education, and tailored communications to clinicians and life-sciences organizations through a B2B model. It differentiates itself through a broad portfolio, extensive event programming, and a history of acquisitions plus family-led leadership that align content, education, and outreach with industry needs. The goal is to improve patient outcomes by helping healthcare professionals stay informed with high-quality medical information and education.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$430M
Headquarters
Cranbury Township, New Jersey
Founded
Not listed

Recently Posted Jobs

Explore more opportunities at MJH Life Sciences

See more jobs