Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Mashgin

Mashgin

51-200 employees

Touchless self-checkout systems using AI

AI & Machine Learning
Consumer Goods

Compensation Overview

$140k - $205kAnnually

Mid, Senior

Palo Alto, CA, USA

Requires onsite presence in Palo Alto, CA for one to two days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Social Media
Hubspot
SEO
Data Analysis
Zapier
Google Analytics
Requirements
  • 4 year undergraduate degree with coursework in computer science, engineering or quantitative fields
  • 5+ years of B2B digital marketing experience, with demonstrated success in high growth SaaS, hardware, or enterprise technology
  • Proven track record of cost-effective, creative, and well executed digital marketing campaigns resulting in strong business results
  • Deep understanding of modern web infrastructure, cross-platform targeting, and digital marketing channels, including paid search, social media, and content marketing
  • A passion for data - strong quantitative background, with experience using data and metrics to inform marketing decisions.
  • Excellent analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
  • Strong direct, hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce)
  • Hands on experience constructing, iterating, and optimizing multichannel campaigns
  • Strong project management abilities and experience leading cross-functional initiatives; successful experience working collaboratively with sales on campaigns
  • Relentless about efficiency & automation - track record of effectively using automation tools to speed up execution (scripting, AI, zapier, etc.)
  • Ability to interpret and explain campaign results to executives
  • A growth mindset to continually learn new business and technical skills, including AI and personalization tools, to level up your performance
  • A passion to experiment, hack, and iterate, to uncover new ideas and continually improve impact
Responsibilities
  • Developing a deep understanding of our customer audiences, routes to market, and buyer personas
  • Creating, distributing, and managing compelling and effective content for different stages of the B2B buyer journey, including case studies, whitepapers, ads, landing pages, and more
  • Collaborating closely with sales across all campaigns
  • Managing (and improving) the marketing tech stack and integrations and establishing a strong analytics framework and metrics to measure performance
  • Analyzing marketing metrics and making smart business decisions about where to invest our marketing budget based on ROI, CAC, growth, other key performance indicators
  • Running rapid experiments with a variety of marketing initiatives to drive cost effective top and mid funnel pipeline generation; iterating based on performance, cost, and ease of execution
  • Experimenting with outbound: support the sales organization with infrastructure and automation (intent based list building, etc.) to effectively drive targeted outbound activities
  • Experimenting with ABM: We operate in highly focused customer segments; develop infrastructure to target specific accounts and roles via a range of mediums that could include email, display ads, paid search, social media, content marketing, SEO, custom landing pages, and direct mail

Mashgin creates touchless self-checkout systems that use AI and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items at once, allowing customers to complete transactions in about 27 seconds. This technology helps reduce long lines and enhances customer satisfaction for venues that experience high traffic. Unlike traditional checkout systems, Mashgin's kiosks offer a faster and more efficient way to pay, making them appealing to large-scale clients. The company generates revenue by selling or leasing these kiosks and providing service contracts. The goal of Mashgin is to transform the checkout experience by making it quicker and more convenient for customers.

Company Stage

Series B

Total Funding

$68.8M

Headquarters

Palo Alto, California

Founded

2014

Growth & Insights
Headcount

6 month growth

12%

1 year growth

13%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • Mashgin's technology significantly reduces transaction times, improving customer satisfaction and operational efficiency for clients.
  • The company's rapid expansion, including reaching 100 sports venue partnerships, indicates strong market acceptance and growth potential.
  • Integration with established systems like Verifone's Commander and PDI Technologies broadens Mashgin's market reach and scalability.

What critics are saying

  • The reliance on high-traffic venues means that any downturn in these sectors could directly impact Mashgin's revenue.
  • Integration challenges with various payment and technology systems could slow down deployment and affect customer satisfaction.

What makes Mashgin unique

  • Mashgin's use of AI and Computer Vision for touchless self-checkout systems sets it apart from traditional self-checkout solutions that rely on barcode scanning.
  • The company's focus on high-traffic environments like stadiums, airports, and event venues allows it to target a niche market with specific needs for fast and efficient transactions.
  • Partnerships with major payment and technology providers like Verifone and PDI enhance Mashgin's ecosystem, making it a more attractive option for retailers.

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Benefits

Competitive healthcare, dental & vision options

Competitive equity

Hybrid remote environment

Office snacks

Flexible PTO

401k