Growth Marketing Manager

Salary Range: 140000 to 205000 (Currency: USD) (Pay period: per-year-salary)

You Will Be

• Developing a deep understanding of our customer audiences, routes to market, and buyer personas
• Creating, distributing, and managing compelling and effective content for different stages of the B2B buyer journey, including case studies, whitepapers, ads, landing pages, and more
• Collaborating closely with sales across all campaigns
• Managing (and improving) the marketing tech stack and integrations and establishing a strong analytics framework and metrics to measure performance
• Analyzing marketing metrics and making smart business decisions about where to invest our marketing budget based on ROI, CAC, growth, other key performance indicators


• Running rapid experiments with a variety of marketing initiatives to drive cost effective top and mid funnel pipeline generation; iterating based on performance, cost, and ease of execution
• Experimenting with outbound: support the sales organization with infrastructure and automation (intent based list building, etc.) to effectively drive targeted outbound activities
• Experimenting with ABM: We operate in highly focused customer segments; develop infrastructure to target specific accounts and roles via a range of mediums that could include email, display ads, paid search, social media, content marketing, SEO, custom landing pages, and direct mail

Minimum Qualifications

• 4 year undergraduate degree with coursework in computer science, engineering or quantitative fields
• 5+ years of B2B digital marketing experience, with demonstrated success in high growth SaaS, hardware, or enterprise technology
• Proven track record of cost-effective, creative, and well executed digital marketing campaigns resulting in strong business results
• Deep understanding of modern web infrastructure, cross-platform targeting, and digital marketing channels, including paid search, social media, and content marketing
• A passion for data - strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Excellent analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Strong direct, hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce)
• Hands on experience constructing, iterating, and optimizing multichannel campaigns
• Strong project management abilities and experience leading cross-functional initiatives; successful experience working collaboratively with sales on campaigns
• Relentless about efficiency & automation - track record of effectively using automation tools to speed up execution (scripting, AI, zapier, etc.) 
• Ability to interpret and explain campaign results to executives
• A growth mindset to continually learn new business and technical skills, including AI and personalization tools, to level up your performance
• A passion to experiment, hack, and iterate, to uncover new ideas and continually improve impact

Preferred Qualifications

• 2+ years of experience with web optimization, CRO, A/B and multivariate testing
• Experience in retail tech, payments, or food service industries
• Knowledge of computer vision, AI, or hardware

What We Offer

• An opportunity to work on a small, multidisciplinary team with the potential to break new ground in many different industries
• Excellent health, dental and vision insurance for you and your dependents
• 401k plan
• Flexible PTO policy
• Catered lunch in office with fully stocked snacks and beverages
• Pet insurance for your fur babies
• Voluntary life insurance plan
• Competitive salary and options in a small, rapidly scaling company