Creative Strategist

Job Title: Creative Strategist, Whalar EMEA (Associate Director)

Work Location: Hybrid, Farringdon, London, UK

Start Date: ASAP

Named one of WorkLife’s 50 Best Places to Work and one of Fast Company’s Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice. 

Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies: Whalar, a global creator agency; Sixteenth, a full-service, 360° creator and talent management company; Foam, a suite of AI tools, templates, and services; Moby Ventures, a creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators and their teams.

About the role:

Whalar’s Creative Strategist, EMEA plays a pivotal role in developing and executing innovative creator-first strategies for key clients and across new business pitches.

With a solid foundation in creative and social media strategy you will proactively contribute to our dynamic team, pushing creative boundaries on some of the world’s most exciting brands, reporting to the EMEA Director of Creative Strategy. 

This role is an opportunity to be part of the team leading the future of creator-first creative strategy. 

Here’s what you’ll do day-to-day: 

• Develop creative, culturally relevant, and insight-driven creator-first strategies that are rooted in storytelling
• Work across key accounts and support in new business pitches to deliver best in class creator-led, social programs and campaign concepts
• Take the lead in developing and facilitating client workshops to build creator strategies in partnership with brand teams
• Continually inspire our clients with creative and strategic guidance, collaborating closely with Client Business Leads to identify creative strategy upsell opportunities and enhance existing relationships
• Identify and develop community and creator strategies in collaboration with Research & Insight, Community and Client Service stakeholders
• Lead productive and inspiring brainstorms and ideation sessions both internally and externally
• Use measured campaign outcomes to continually inform and refine future strategies and ideas
• Integrate emerging content trends, platform algorithm changes and technologies into creative strategy output and within broader proactive thought leadership
• Own and manage response timelines for yourself and supporting teams to ensure brief responses are delivered in a timely manner with supporting pitch theater
• Collaborate with cross functional teams such as Paid Media, Measurement & Analytics, Community, and Client Services to ensure our creative strategic visions come to life throughout the execution process

Here’s what we’re looking for:

• Minimum of 6 years experience in creative, social media, and content strategy, with demonstrated experience working with top tier brands 
• Ideally will have experience developing creator campaigns
• A genuine passion for the creator economy and being a part of future development
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
• Detail oriented with strong project management skills
• Data-fluency, strong analytical skills; comfortable transforming sets of data into actionable insights
• Experienced at pitching, and confident when presenting to clients and team members
• You thrive in an environment where collaboration, flexibility and agility are valued
• You demonstrate a growth mindset, are naturally curious & relentless.

Our values: 

At Whalar Group, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more.

The perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Private pension scheme
• Monthly phone/internet reimbursement
• Home office allowance 
• 22 weeks of enhanced paid maternity/paternity leave
• Calm App subscription (Add up to 4 dependents)
• Reduced fee gym membership (next to office location)
• Volunteer Days
• Social Programs (ERGs)

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.