Whalar

Whalar

Connects brands with social media creators

About Whalar

Simplify's Rating
Why Whalar is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Social Impact

Entertainment

Company Size

201-500

Company Stage

Seed

Total Funding

$3.6M

Headquarters

New York City, New York

Founded

2016

Overview

Whalar connects brands with social media creators to create engaging content in the influencer marketing industry. It operates primarily in the digital advertising space, helping brands reach audiences that traditional advertising often overlooks. Whalar's business model focuses on facilitating partnerships between brands and creators, allowing brands to produce culturally relevant content that drives engagement. The company charges brands for access to its network of creators and for services like campaign management and performance analytics. A key differentiator for Whalar is its emphasis on cultural relevance and social impact, highlighted by its Whalar for Good initiative, which promotes partnerships aimed at positive social change. Overall, Whalar aims to enhance brand visibility and engagement through effective influencer collaborations.

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Simplify's Take

What believers are saying

  • Increased demand for short-form video content boosts Whalar's creator network expansion.
  • Social commerce features on platforms create new revenue streams for Whalar.
  • Brands' focus on authenticity aligns with Whalar's culturally relevant content strategy.

What critics are saying

  • Rapid expansion through acquisitions may lead to integration challenges.
  • New co-CEOs could cause strategic shifts misaligned with market demands.
  • Partnership with LinkedIn poses risks if collaboration doesn't meet expectations.

What makes Whalar unique

  • Whalar leverages AI-driven tools to enhance content creation efficiency.
  • The company emphasizes culturally relevant content, aligning with modern marketing trends.
  • Whalar's Whalar for Good initiative focuses on positive social change and impact.

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Funding

Total Funding

$3.6M

Meets

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3M
Whalar

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Phone/Internet Stipend

Home Office Stipend

Fertility Treatment Support

Parental Leave

Mental Health Support

Wellness Program

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

5%
LBB Online
Mar 10th, 2025
Whalar Is the First Creator Agency to Leverage Kantar's LINK AI Solution to Optimise Creator Campaigns

Whalar, part of Whalar Group and the world's leading independent Creator and social agency, announced today an industry-defining partnership with Kantar, the world's leading marketing data and analytics company.

Hello Partner
Oct 10th, 2024
Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators

Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.

Variety
Oct 9th, 2024
Whalar Group Acquires U.K. Creator Management Company Sixteenth (EXCLUSIVE)

Whalar Group has acquired U.K. talent management company Sixteenth.

LBB Online
Aug 15th, 2024
5 Minutes with... Emma Harman

Emma Harman, formerly chief client officer of Whalar, has just been appointed president for the EMEA region for Whalar Group.

PRWeb
Jun 12th, 2024
Good News Network Studios, Outlyer, Whalar Group And Reachtv Join Forces To Create Inspiring And Engaging Branded Entertainment

"This exciting collaboration with Good News Network Studios, Whalar Group and ReachTV means that our content, which breaks new ground in inclusion, will connect with the widest audiences and offer brands a new accord with communities who seek to see themselves authentically depicted on screen." Post thisAmong the projects in development, two standout initiatives will be highlighted at Cannes Lions International Festival of Creativity:Dream Fever"Dream Fever" is a powerful 90-minute documentary that chronicles the incredible journey of Emmanuel Kelly. Born limb-different and abandoned in a box on a battlefield, he is now opening for Coldplay on their upcoming world tour in Australia and New Zealand. Overcoming a challenging start in life with boundless resilience and unshakable hope, Emmanuel has forged his dreams into reality. This documentary promises to inspire viewers with its astonishing narrative and uplifting message.Good News First"Good News First", created by Anthony Samadani, is a fresh, witty, and social-first news show that features content creators, celebrities, athletes, and experts sharing their favorite local good news stories from around the globe. This show aims to highlight positive, feel-good stories that often go unnoticed, providing a much-needed counterbalance to the often-negative news cycle.Commenting on the collaboration:From Stephanie Sharis, Co-CEO and President, Good News Network Studios: "Our partnership with Outlyer, ReachTV and Whalar is a true testament to the belief in collaboration over competition, where smart, caring, strategic and experienced partners come together to create content that not only entertains but always seeks to make a positive impact."From Emmanuel Kelly, CEO, Outlyer: "Outlyer believes in the power of storytelling. This exciting collaboration with Good News Network Studios, Whalar Group and ReachTV means that our content, which breaks new ground in inclusion, will connect with the widest audiences and offer brands a new accord with communities who still seek to see themselves authentically depicted on screen," said Emmanuel Kelly.From Lynnwood Bibbens, Founder and CEO, ReachTV: "We've always been about truth and positivity since we launched ReachTV," said Lynnwood Bibbens, "and there is nothing more positive than what the people at Outlyer and Good News Network Studios are doing by finding the underlying and uplifting stories from around the world."From James Street, Co-CEO and Co-Founder, Whalar Group: "We believe creators are the future voices of creativity, and 'Good News First' aims to amplify those voices by shining a light on the goodness that often goes unnoticed

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