Business Development Representative - Outbound

M3 appoints Ross Serven as Vice President of Data & Artificial Intelligence and Paul Guerrero as Vice President of Engineering. Lawrenceville, GA, April 10, 2026 -( PR.com )- M3, the leading hospitality accounting software company in the United States, today announced two strategic executive appointments: Ross Serven as Vice President of Data & Artificial Intelligence and Paul Guerrero as Vice President of Engineering. These newly elevated leadership roles underscore M3's commitment to advancing AI-driven innovation and delivering worldclass engineering excellence across its platform. As the hospitality industry faces increasing operational complexity and rising expectations for efficiency, M3 continues to pioneer intelligent, scalable technology solutions that empower hoteliers nationwide. The addition of Serven and Guerrero strengthens the company's ability to accelerate product innovation, enhance platform performance, and deliver transformative value to customers. "Ross and Paul each bring exceptional expertise and a deep passion for building technology that makes a meaningful difference for our customers," said JoAnn Kintzel, CEO of M3. "Ross will guide our AI strategy with a focus on responsible, customer-centric innovation, while Paul's engineering leadership will ensure our platform continues to scale with the reliability and performance our industry demands. Together, they will help shape the next generation of M3's solutions." Ross Serven - Vice President of Data & Artificial Intelligence In this newly created role, Serven will lead M3's end-to-end data and AI strategy and execution - building the foundation that powers customer-facing capabilities of its SaaS offerings, as well as the internal analytics, forecasting, and automation that drive operational efficiency, excellence, and insights. This role will oversee all aspects of data platform architecture, AI capabilities, product enablement, governance, and analytics strategy. Paul Guerrero - Vice President of Engineering Guerrero, a seasoned technology leader with extensive experience in SaaS, cloud-native architecture, and large-scale software delivery, joins M3 to oversee engineering strategy and execution. With a background spanning transformation initiatives, data analytics, and modern cloud technologies, Guerrero brings a strong track record of building high-performing engineering organizations and delivering enterprise-grade solutions. In his role, Guerrero will lead M3's engineering teams in advancing platform scalability, reliability, and innovation, ensuring the company continues to meet the evolving needs of hospitality organizations across the country. Driving the Future of Hospitality Technology Through continued investment in responsible AI, modern engineering practices, and customer-focused innovation, M3 empowers hospitality organizations to operate more efficiently, respond quickly to changing business conditions, and unlock new opportunities for growth. M3 is a leading provider of cloud-based accounting, financial reporting, and business intelligence solutions for the hospitality industry. M3's platform, including Accounting Core(TM) and CoreSelect(TM), are used by over 9,000 hotel properties across North America, helping owners and management companies streamline their financial operations. Learn more at www.M3as.com. Peter Ricks 770-297-1925 www.m3as.com/

Bridge and M3 announce strategic partnership to streamline hotel financing and financial intelligence. Under the partnership, M3's hospitality clients will gain direct access to Bridge's network of acquisition and refinancing capital, while a new API integration will allow hotel owners to seamlessly import their M3 financial data into Bridge's platform to generate projection models used in the lending process. The companies also plan to co-develop AI-powered tools purpose-built for hotel owners. By M3 Staff NEW YORK & LAWRENCEVILLE, GA - March 31st, 2026 - Bridge, a digital lending platform connecting hotel owners with capital providers, and M3, a leading provider of hotel accounting and financial management software, today announced a strategic technology and go-to-market partnership designed to give hotel owners faster access to financing and smarter tools to manage their properties. Under the partnership, M3's hospitality clients will gain direct access to Bridge's network of acquisition and refinancing capital, while a new API integration will allow hotel owners to seamlessly import their M3 financial data into Bridge's platform to generate projection models used in the lending process. The companies also plan to co-develop AI-powered tools purpose-built for hotel owners. Connecting Capital to the Back Office For hotel owners seeking acquisition or refinancing capital, the lending process has traditionally required manual gathering of financial statements, trailing-twelve-month operating data, and property-level detail - much of which already lives inside their accounting system. This partnership eliminates that friction. "Hotel owners shouldn't have to spend weeks assembling spreadsheets to apply for a loan," said Rohit Mathur, CEO, Bridge. "By integrating directly with M3's accounting platform, we can pull verified financial data into Bridge and generate lender-ready projection models in a fraction of the time. That means faster term sheets and a better borrower experience." Through Bridge's platform, M3's customer base of small and midsize hotel operators will now be able to explore financing options across a broad lender network - spanning conventional debt, SBA loans, CMBS, and private capital - without leaving the ecosystem they already use to run their properties. AI-Powered Innovation for Hotel Owners Beyond the core integration, Bridge and M3 intend to jointly develop new AI-driven technology to support hotel owners with financial planning, underwriting preparation, and portfolio monitoring. "Our partnership with Bridge represents exactly the kind of innovation our customers are asking for - technology that connects their day-to-day financial operations with the broader capital decisions that drive their business forward," said JoAnn Kintzel, CEO, M3. "Together, we're building a more connected financial ecosystem for the hospitality industry." About Bridge Bridge is an AI-driven lending platform transforming how hospitality developers access capital. As a leader in Hospitality CRE and Supplier Financing, Bridge delivers fast, transparent, and tailored funding solutions by combining cutting-edge technology with industry expertise. By streamlining the financing process, Bridge enables owner, developers and suppliers to focus on growth and innovation. Bridge has established partnerships with leading corporations, including Hilton, Choice Hotels, Hyatt Hotels, AAHOA, Walmart, Best Buy, and Chipotle, to support franchisees and suppliers nationwide. Backed by TTV Capital, Citi Ventures, FinCap, Thayer Partners, Uncorrelated Ventures and Gilgamesh Ventures, Bridge is committed to driving value and unlocking new opportunities for its clients. Learn more at https://www.bridgemarketplace.com/hotel-financing and follow them at https://www.linkedin.com/company/bridgemarketplace/ About M3 M3 is a leading provider of cloud-based accounting, financial reporting, and business intelligence solutions for the hospitality industry. M3's platform, including Accounting Core(TM) and CoreSelect(TM), are used by over 9,000 hotel properties across North America, helping owners and management companies streamline their financial operations. Learn more at www.M3as.com.