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Oddin.gg expands Fast Betting Content with eHockey. Published: 27.09.2026 More than 4,600 studio-produced hockey and American football matches and 33,000 football matches a month give sportsbooks a bettable schedule that runs through the gaps in the sports calendar around the clock and in slow times. Oddin.gg, the B2B supplier of esports betting and fast betting content, this week launched eHockey, a round-the-clock head-to-head ice hockey product delivering approximately 1,600 studio-produced matches a month, and confirmed the expansion of titles including eFootball, eTouchdown, and eBasketball. The launch arrives a week before the NHL season opens and in the early weeks of the NFL season, the point in the year when hockey and American football audiences are at their most active and the fixture list still leaves most hours of the day empty. Fast betting content is built for those hours. Matches are short, frequent, played by real people in a studio, and traded and risk-managed by Oddin.gg's in-house team. The schedule does not depend on any league's calendar, which matters as much in the Czech Republic as it does in Canada: a bettor who follows the NHL or NFL from another time zone spends most of the season waiting for games that start at 2 a.m. eHockey and eTouchdown together now supply more than 4,600 matches a month in formats those bettors already understand, on a clock that matches theirs. "Between April and August, eTouchdown handle grew 16-fold before a single regular-season snap," said Pete Camden, Director of Fast Betting Content at Oddin.gg. "That showed us football demand doesn't switch off in February. eHockey applies the same logic to hockey: a format nobody needs explained to them, available around the clock." eHockey matches last around 16 to 20 minutes and support pre-match and live betting. The product launches with match and period winners, goal totals, team totals, handicaps, correct score, nth-goal and parity markets. Operators can take it through Oddin.gg's odds feed or as a turnkey iFrame. Odds Feed and trading services customers can request activation now; the broader iFrame rollout is planned for after SBC Summit Lisbon. eTouchdown has scaled to more than 3,000 live matches a month. Games feature real players in referee-verified competition, delivered with proprietary video and premium graphics. eFootball, Oddin.gg's soccer product, now runs 33,000 matches a month, making it the largest single title in the fast betting portfolio. eHockey and eTouchdown are the latest additions to a fast betting portfolio that already covers soccer, basketball, cricket, and CS2 and Dota 2 Duels. "Every one of these titles adds a few thousand matches a month, and that is the point," said Marek Suchar, Co-Founder and Managing Director of Oddin.gg. "Operators aren't short of content on a Champions League night. They're short of it on a Monday afternoon, and that's where a sportsbook's engagement numbers are decided. We're building a catalog that makes those hours worth opening the app for, wherever the operator is." Oddin.gg will demonstrate eHockey and eTouchdown at SBC Summit Lisbon and G2E Las Vegas.

This week in B2B news: Aviatrix aims to be crash game champion in Colombia. All the latest developments from the supplier side of the industry, including updates from Qtech, BetGames and Hub88 07/08/2026 Oddin.gg opens online casino Oddin.gg has expanded beyond B2B and esports with the launch of a digital casino, starting with a live dealer built with in-house tech. Engineers who have helped build systems at Meta, Google DeepMind and Samsung have spent a year developing the live dealer product, expected to be made available to the public later in 2026. Marek Suchar, co-founder and managing director at Odin.gg, said: "Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences. "We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it and how the entire experience expresses their brand." BetGames appoints new head of commercial BetGames has strengthened its senior team with the appointment of Inesa Glazaitė as head of commercial. Glazaitė joins after spending time at Soft2Bet, Delasport and iGaming Platform, and will oversee commercial growth, operator partnerships and global product rollout. Glazaitė said: "BetGames has real momentum right now, and I'm looking forward to being part of the next stage of its growth." Saulius Čereška, BetGames director, added: "We have immense confidence in our commercial team, and with Inesa's talent leading it, we are heading into the next phase of growth with even greater momentum." OdiBets rolls out QTech platform in Kenya and Tanzania OdiBets has gone live with QTech Games' aggregation platform across Kenya and Tanzania, bringing localised casino and sportsbook content to East African players. The rollout includes crash and lightweight games designed to perform on lower-quality handsets and limited networks, alongside QTech's multi-sportsbook proposition featuring BETBY and Song88. Agatha Wanjugu, sales manager for East Africa at QTech Games, said: "Partnering with OdiBets is a significant milestone for QTech as we continue strengthening our presence across East Africa." Benedict Murithi, country marketing manager at OdiBets, added: "Our goal has always been to give our players the best possible entertainment experience, and partnering with QTech Games helps us do exactly that." Aviatrix certified in Colombia Aviatrix has obtained a licence to supply content in Colombia following the recent expansion of the country's regulated market to include a wider range of casino games. The Colombian regulator, Coljuegos, updated the definition of instant prize games in May, opening up a route for crash games in the South American market. Anastasia Rimskaya, Aviatrix chief account officer, said: "Colombia is exactly the kind of market where EGR believe Aviatrix can thrive, and this new regulation makes that a possibility for the first time. "We are proud that Aviatrix is ready for operators so soon after the new framework opened the door to more crash games." Hub88 signs global distribution deal with Whoah Labs Hub88 has penned a global distribution deal with Whoah Labs, adding the studio's content to its network. Hub88 operator partners will gain access to Whoah Labs games including Joker Streak and Crash Football via the integration. Ollie Castleman, Hub88 managing director, said: "Whoah Labs continues to turn heads with its powerful and much needed content proposition." Alex Martin, chief revenue and product officer at Whoah Labs, added: "Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino." Broadway Platform rolls out AI assistant Broadway Platform has rolled out 'Brody', its custom AI assistant, as part of a wider "AI-first" strategy for its igaming ecosystem. The tool is set to launch in Q4 and provide operators with data to produce reports, insights and understandings on "key business functions". Giorgi Samkharadze, director at Broadway Platform, said: "Its strategy is centred around technological superiority, efficiency and empowering its clients, and Brody is an incredibly useful tool to give its partners the key building blocks to achieve their goals. "We're proud of our AI-first nature, and giving real-time reporting access is yet another strong step forward for platforms around the world." Gaming Corps enters partnership with SYNOT Interactive Gaming Corps has confirmed a new collaboration with SYNOT Interactive, focusing on the markets in Eastern Europe. Gaming Corps content, including the 3 Pigs franchise, will go live with the SYNOT aggregation platform via the deal. Graham Greensmith, Gaming Corps chief commercial officer, said: "Partnering with SYNOT Interactive is an important step in our growth across Central and Eastern Europe and the Balkans." Petr Březina, SYNOT Interactive chief commercial officer, added: "By combining Gaming Corps' innovative game portfolio with SYNOT Interactive's regional expertise and established operator relationships, the partnership aims to create long-term value for both operators and players."

Oddin.gg launches "Oddin Casino" Division to expand beyond esports into ai-led casino entertainment. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary Oddin.gg, a B2B esports betting technology company, has launched Oddin Casino, a new division focused on AI-powered live dealer casino entertainment built at the model level rather than assembled from third-party tools. The technology gives operators more control over how virtual dealers look, speak, and behave, allowing faster and more cost-effective creation of branded casino experiences. The move reflects the company's belief that the casino market needs more personalized, interactive content to compete in an era where player attention is shaped by streaming and social media. Key Takeaways Strategic Expansion - Oddin.gg enters the casino vertical with the creation of Oddin Casino, marking its first major move outside of esports Proprietary Technology - The division's debut product will be a digital live dealer developed from the model level using proprietary frameworks specifically built for real-time character performance and interaction Expert Engineering Team - The technology stack has been in development for over a year by engineers with backgrounds at Meta, Google DeepMind, HeyGen, and Samsung, backed by more than 2 million GPU hours of training Public Debut - The new digital live dealer product is anticipated to make its official public debut later this year Fact-checked Sources verified before publication Oddin.gg announces new vertical focused on proprietary digital live dealer technology and real-time interaction. Oddin.gg, a B2B technology company widely recognized for its end-to-end esports betting ecosystem, has announced the launch of Oddin Casino, a brand-new business division dedicated to building the next generation of technology-led casino entertainment. This strategic move marks Oddin.gg's first major expansion beyond esports, establishing the casino sector as a core, long-term vertical for the company. Redefining live dealer experiences through model-level innovation. Unlike traditional digital dealers assembled from conventional game engines and disparate third-party AI services, Oddin Casino develops its dealers directly at the model level. This architectural approach provides operators with granular control over how virtual dealers look, move, speak, respond, and perform in real time. Consequently, the underlying technology creates a foundation where characters and experiences can be seamlessly adapted across various brands, languages, markets, and player demographics. Marek Suchar, co-founder and managing director at Oddin.gg, emphasized the distinct gap in current operator offerings: "Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own. Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences. We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand." Addressing the modern "attention wars" in iGaming. As live casino solidifies its position as one of online gaming's most vital product categories, player expectations are increasingly shaped by external digital mediums. Social platforms, content creators, streaming services, and interactive entertainment have drastically raised attention standards. In these modern "attention wars," iGaming competes directly with every other form of digital entertainment rather than just traditional casino lobbies. Suchar added: "The casino market does not need more sameness. It needs solutions built around how people consume entertainment today. Attention habits have changed, content has become more personal and interactive, and audiences expect experiences to feel relevant to them. This is not only about entering another category. It is about bringing our passion for new technology, product discipline, partner focus, and performance mindset into a market where the next competitive layer is still being defined." Leveraging a decade of high-volume betting expertise. Over the past ten years, Oddin.gg has specialized in building high-performance products for live, high-volume betting environments. Its core esports ecosystem successfully integrates real-time data, automated odds and risk management, 24/7 betting content, and advanced front-end technology. Oddin Casino will translate this proven product culture, centered heavily on reliability, speed, engagement, and commercial performance - into the casino landscape through a dedicated strategy. The new technology-led production model aims to give operators unprecedented flexibility without ever compromising game integrity, operational control, player trust, or strict regulatory compliance. Concluding on the division's design philosophy, Suchar noted: "We are not taking an esports product and placing it in a casino lobby. Casino has its own rules, audiences, and creative language. We are building for those realities from the ground up, but with the same conviction that technology should give our partners a genuine competitive advantage." Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by Oddin.gg. How Gamblers Connect verify sources Marek Suchar, co-founder and managing director at Oddin.gg · August 4, 2026 Official Body Primary "Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own. Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences. We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand." Gamblers Connect only publishes verified and official news from reputable software providers. Read its full editorial standards