The Role

LeafLink is seeking a savvy and customer-obsessed digital marketing generalist to help increase engagement and awareness with prospects and customers. Ultimately, this role will be responsible for building, delivering, and measuring B2B integrated marketing campaigns.

The ideal candidate has proven success in the following areas:

• Growth Marketing/Performance Marketing/Customer Acquisition: you’re familiar with diverse approaches and strategies to engage prospects, grow our database, and acquire customers across various segments, personas, and markets. 
• Content Strategy and Tactics: you bring content expertise, and understand how various content forms, styles, and placements can nurture leads through a customer journey and sales cycle.
• Lifecycle Marketing: you have proven experience building out customer journeys in partnership with Product/Engineering, and facilitating progress along those journeys via lifecycle campaigns in order to drive measurable increases in customer retention and product adoption.
• Digital Channels and Tooling: you have hands-on expertise with digital channels, have the technical capability to connect them across the customer journey, and understand the tool/vendor landscape to ultimately land campaigns in market (ex. Web, SEO, SEM, Social, Email, Events/Webinars)
• Reporting/Analytics: you’ve partnered closely with Marketing Operations to understand and report on your deliverables, and can directly correlate your efforts with bottom-line revenue.
• Sales Alignment and Activation: you’ve worked closely with your partners in the Sales organization to equip them with the right tools to connect with the leads you’ve generated, measure lead quality, and ultimately help them grow their books of business.

In addition to these functional areas of marketing expertise, you:

• Champion and advocate for the customer experience, and build campaigns that help shepherd customers through a delightful, impactful journey
• Have exceptional writing skills with the ability to translate messages across audiences, markets, and channels in a succinct, differentiated, and relevant way
• Are a proactive driver and owner who takes initiative, finds simple paths forward, and always remains solutions-oriented
• Regularly test your work to generate continuous improvements, and understand how to build for scale
• Put the success of the company and your team first, and are able to regularly adapt and reprioritize your work based on changing market dynamics
• Have experience in B2B technology and/or cannabis experience

What You’ll Bring to the Team

• 5-7 years of experience developing and executing strategic B2B demand generation programs with proven bottom-line impact
• Deep understanding of marketing funnel tactics and metrics by stage, and a history of improving funnel conversion and velocity
• Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly - Product, PR, Product Marketing, Field Marketing, Digital Marketing, Ops, Sales, Leadership, etc.
• Hands-on experience with a variety of MarTech tools: Marketing Automation (Hubspot/Marketo/Eloqua), WordPress, AppCues, other relevant MarTech tools (ex. 6Sense, DemandBase) 
• Marketing analytics capabilities (I.e. campaign reporting, dashboard creation, etc. via Salesforce and Tableau)
• Expert understanding of partnering with Sales to create, refine, and measure campaign success
• Exceptional writing skills, with the ability to translate complex concepts into simple messages

LeafLink Perks & Benefits

• Flexible PTO - you’re going to be working hard so enjoy time off with no cap!
• A robust stock option plan to give our employees a direct stake in LeafLink’s success
• 5 Days of Volunteer Time Off (VTO) - giving back is important to us and we want our employees to prioritize cultivating a better community 
• Competitive compensation and 401k 
• Comprehensive healthcoverage (medical, dental, vision) 
• Commuter Benefits through our Flexible Spending Account

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.