Director of Digital Marketing

The Role

Help shape the future of digital marketing at Plexus and create experiences that drive growth.

We are looking for a collaborative leader to advance our website and e-commerce, social media, paid media, and marketing technology capabilities. You will lead a digital marketing team and partner across Brand, Creative, Product, IT, and Legal/Compliance to improve customer and Ambassador acquisition, engagement, and retention.

Employee Value Proposition

With dedicated resources allocated, you will shape the strategy, technology, and channels behind a first-class e-commerce experience. This opportunity offers room to develop talent, strengthen execution, and make a measurable impact on Plexus’s digital presence and long-term growth.

Key Performance Objectives

• Strengthen the digital experience. Assess current capabilities and implement priority improvements that simplify engagement and purchasing for customers and Ambassadors.
• Implement digital asset management. Partner with the Digital Media Manager to launch the DAM platform with clear processes for organization, access, governance, and adoption.
• Elevate digital execution. Establish standards and workflows that improve quality, brand consistency, and team accountability.
• Demonstrate business impact. Establish KPIs and reporting that measure acquisition, conversion, engagement, and retention and guide optimization.

Performance Accountabilities

Lead digital strategy and growth

• Own the annual digital marketing strategy, roadmap, and budget.
• Optimize paid media investments, channel mix, and agency performance.
• Translate data into actionable recommendations for senior leadership.

Improve digital commerce and engagement

• Partner with IT and Product to improve website usability, conversion, and e-commerce performance.
• Collaborate with Communications & Voice and Consumer Experience leaders on email, SMS, and lifecycle marketing.
• Guide social media strategy and provide tools and content that support compliant Ambassador social selling.

Build capability and operational discipline

• Develop the team through clear goals, coaching, and accountability.
• Manage marketing technology, data quality, vendors, and workflows.
• Apply AI and emerging digital practices to improve efficiency and results.
• Partner with Legal/Compliance to uphold brand, advertising, privacy, and claims requirements.

Performance Qualifications

• Leadership experience: Eight or more years in digital marketing, including at least three years leading people; ten or more years preferred.
• Direct selling expertise: Experience with an established, successful direct selling company and a strong understanding of Ambassador relationships required. Health and wellness or direct-to-consumer e-commerce experience preferred.
• Demonstrated results: Success driving measurable growth through multichannel strategy, paid media, and budget optimization.
• Channel expertise: Strong experience in email and SMS, social media, website management, and e-commerce optimization.
• Technology and analytics: Hands-on analytics and attribution experience; working knowledge of marketing automation, CRM, and e-commerce platforms.
• Search and AI fluency: Working knowledge of SEO, AEO, and GEO, plus practical application of AI to digital marketing.
• Collaboration and execution: Ability to influence partners, develop teams, manage vendors, and deliver competing priorities.
• Compliance knowledge: Understanding of FTC endorsement guidelines, digital marketing regulations, privacy laws, and product and income claim requirements.
• Education: Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree or MBA preferred.
• Work environment: Onsite in Scottsdale, Arizona, with occasional evening, weekend, or holiday availability.

About Plexus

Founded in gut health. Experts in microbiome. Plexus Worldwide®, headquartered in Scottsdale, Arizona, is a renowned direct-selling company recognized as a top employer. Over the past 18 years, Plexus has dedicated itself to promoting hope, health, and happiness through its scientifically backed, innovative dietary supplements, weight management products, and personal care products, sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee, Blue Zone-approved employer, and an AZ Most Admired Company, Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people, innovation, wellness, and community impact.

Benefits

• Highly rated and competitive medical plans.
• 401 (k) with company match and immediate vesting.
• 1-on-1, personalized health coaching.
• Many other voluntary benefits.

To learn more about Plexus Worldwide, please review our careers page at www.plexusworldwide.com/careers.

Learn more about our One Plexus culture. Watch this short video to see how our values, people, and purpose come together to make Plexus a great place to grow and make an impact. https://plexusworldwide-1.wistia.com/medias/zhfpm3vi4o.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please get in touch with us directly at [email protected].

We are committed to protecting the privacy and security of your information. Visit our Candidate Privacy Notice for additional information.

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