Amer Sports creates and markets premium sports and outdoor gear through a portfolio of iconic brands. It generates revenue by selling branded products—ranging from court equipment to outdoor equipment—sourced from suppliers worldwide, with much production concentrated in Asia. The company targets athletes, consumers, and fans, and distributes through retail and online channels to drive consumer engagement. Its approach centers on leveraging trusted brands to connect with people who want an active lifestyle. Compared with competitors, Amer Sports combines a broad global footprint with a focus on premium, brand-led products and direct consumer engagement across multiple shopping channels. The company’s goal is to inspire healthier, more active lives by making high-quality, branded gear accessible and engaging for a global audience.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Helsinki, Finland
Founded
1950
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