Full-Time
Director – Business Intelligence
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
Compensation Overview
CA$140k - CA$160k/yr
Canada
In Person
 Growth & Marketing (2) |
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- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
- Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
- Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
- Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
- Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
- Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
- Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
- Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
- Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
- Vertiqal Studios partnership enhances gaming content creation and revenue.
- Produced original series for Like Nastya with Wind Sun Sky Entertainment.
What critics are saying
- TikTok US ban eliminates 40-60% of short-form video client campaigns.
- Meta's AI generators undercut human influencers with zero-cost synthetic content.
- OpenAI Sora enables brands to bypass Viral Nation's video production services.
What makes Viral Nation unique
- Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
- Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
- Proprietary AI translates social signals into benchmarkable business outcomes.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.