Affiliate Marketing Manager

The Affiliate Marketing Manager will lead and grow the affiliate marketing channel as a key driver of rental bookings and revenue across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. This role owns the Hertz affiliate program on CJ (Commission Junction) and manages strategic relationships with major partners such as Rakuten and Capital One Shopping to drive incremental bookings, increase conversion rates, and maximize revenue.

The successful candidate will recruit, develop, and optimize a diverse portfolio of travel-focused affiliate partners, including travel content publishers, loyalty and cashback programs, airline and hotel partners, metasearch sites, comparison platforms, and promotional partners. The goal is to connect with travelers throughout their shopping journey and convert affiliate traffic into profitable rental transactions across airport and off-airport locations.

A Day in the Life

As part of the Global Paid Media & Advertising team, the Affiliate Marketing Manager serves as the primary owner of the affiliate channel, leading strategy, planning, execution, optimization, and performance measurement. This role partners closely with Marketing, Promotions, Media, agency partners, and cross-functional stakeholders to develop and execute affiliate initiatives that drive traffic, bookings, and revenue through U.S. e-commerce channels.

Key responsibilities include managing affiliate budgets and forecasts, overseeing partner relationships, evaluating program performance, identifying growth opportunities, and providing executive-level reporting and insights. The Affiliate Marketing Manager will also lead affiliate network management, direct partner prospecting, and collaboration with global teams to share best practices and support the continued evolution of a scalable, world-class affiliate program.

This is a highly visible role requiring strong business judgment, proactive communication, and the ability to independently manage multiple priorities. The ideal candidate will excel at driving cross-functional alignment, identifying and mitigating risks, improving processes, and delivering measurable business results.

This role requires working from the Estero, FL, or Atlanta, GA office at least three days per week.

Salary starts at $120,000 and is commensurate with experience.

What You’ll Do:

• Own and manage the Hertz affiliate marketing program through CJ (Commission Junction), including publisher recruitment, commission structures, promotional offers, creative assets, tracking, attribution, compliance, and invoicing.
• Lead strategic affiliate partnerships with key partners such as Rakuten and Capital One Shopping, negotiating commercial agreements, placement opportunities, cashback offers, and co-marketing campaigns to drive bookings and revenue.
• Recruit, onboard, and grow high-value affiliate partners, including travel publishers, loyalty and cashback programs, airline and hotel partners, comparison sites, and other travel-focused affiliates.
• Drive affiliate channel performance by optimizing offers, promotions, landing pages, and partner strategies to improve booking conversion, revenue per booking, rental days, and overall profitability.
• Develop and execute the affiliate promotional calendar, aligning offers and campaigns with brand initiatives, seasonal travel trends, and business priorities.
• Monitor and analyze program performance, tracking bookings, conversion rates, revenue, ROAS, cost per booking, and other key metrics to identify opportunities for growth and optimization.
• Manage affiliate budgets, commissions, and forecasting to ensure investments deliver incremental business value and align with financial objectives.
• Maintain program integrity and brand compliance by enforcing affiliate policies, monitoring publisher activity, and mitigating fraudulent or low-quality traffic.
• Partner cross-functionally with Marketing, Media, E-Commerce, Product, IT, Creative, Legal, Revenue Management, and Promotions teams to support campaign execution, tracking, customer experience, and offer development.
• Lead testing and optimization initiatives, evaluating commission structures, promotional incentives, exclusive offers, and user experiences to drive incremental rental bookings and improve efficiency.
• Provide performance reporting and business insights to stakeholders, translating affiliate activity into actionable recommendations and measurable business outcomes.

What We’re Looking For:

• 4+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with responsibility for driving revenue growth and managing strategic partner relationships.
• Hands-on experience managing affiliate programs through CJ (Commission Junction), including publisher recruitment, offer management, tracking, optimization, and performance reporting.
• Experience managing large affiliate partners such as Rakuten, Capital One Shopping, or similar loyalty, cashback, shopping rewards, or card-linked offer platforms.
• Proven success, growing affiliate revenue, improving conversion rates, and delivering measurable business results through online bookings, transactions, and ROAS.
• Experience in travel, hospitality, car rental, airline, hotel, OTA, or other e-commerce businesses is strongly preferred.
• Strong commercial and negotiation skills with experience developing profitable commission structures, promotional partnerships, and placement opportunities.
• Deep understanding of affiliate marketing fundamentals, including tracking, attribution, incrementality, compliance, and publisher governance.
• Highly analytical with advanced Excel skills and experience using reporting and analytics tools to identify insights, optimize performance, and forecast results.
• Strong relationship-building and communication skills, with the ability to influence partners, collaborate across teams, and present recommendations to leadership.
• Highly organized and self-directed, with the ability to manage multiple priorities, partner relationships, and promotional calendars in a fast-paced environment.
• Experience collaborating with Revenue Management, Pricing, Product, or Technology teams to support offer development, tracking implementation, and business performance is a plus.
• Bachelor’s degree in marketing, Business, Finance, or a related field preferred.
• Proficiency in Microsoft Office, including Excel and PowerPoint.

What You’ll Get:

• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

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