Pelago built mobile tools to help people discover their surroundings. Its flagship product, Whrrl, was a location-based social game for iPhone and Android that suggested places to visit and activities to try, based on users’ location and social activity. It stood out by aiming to connect users with local businesses for partnerships and location-based advertising, and it competed with early services like Foursquare and Gowalla. The goal was to reshape how people interact with their surroundings through mobile technology and data-driven local discovery.
Company Size
1-10
Company Stage
Series B
Total Funding
$22.4M
Headquarters
Santa Barbara, California
Founded
2000
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