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Döhler

Global supplier of natural food ingredients

Market Segment Manager - Food

Product MarketingUpdated on Nov 14
Full-timePrinceton, NJ, USA$115k - $130kIn-person

About the Job

Requirements

  • Graduate in Business Administration.
  • At least 5 years of professional experience in marketing and/or category management.
  • Food category management or marketing experience.
  • Experience with point-of-sale data, including Circana, IRI, and Nielsen.
  • Extensive knowledge of the Microsoft Office suite.
  • Strong verbal and written communication skills.
  • Strong research and presentation skills.

Responsibilities

  • Understand regional market structure, market trends, and customer needs to identify new market opportunities and associated offerings for the Food market segment.
  • Establish and maintain a successful market segment strategic plan to drive business growth.
  • Prepare and monitor marketing briefings for relevant growth opportunities, including business cases, value propositions, target customers, and target applications.
  • Identify regional market needs and develop business opportunity briefings in close cooperation with business units, Application, and Sales.
  • Collaborate with the cross-functional team to ensure rapid and effective stage-gate development of market segment initiatives and customer project development requests, building a strong opportunity pipeline to support gross sales growth.
  • Work with the Application Developer and business unit teams to support development of B2C and B2B product portfolios, and work with local Sales to move offerings successfully into commercialization and execution.
  • Balance short- and medium-term market segment initiatives with existing applications, while actively driving customer opportunities and pipeline conversion.
  • Create selling tools for Sales, including customer-facing presentations.
  • Analyze, promote, apply, and update customer and market potential using market segment knowledge.
  • Ensure top customers in the regional segments are tracked in systems and work with Sales to convert top prospects into customers.
  • Support Sales in developing optimal resource allocation through territory management.
  • Develop relationships with key customers to advance lead development.

About the Company

Döhler

Global supplier of natural food ingredients

Döhler is a global supplier of natural ingredients for the food and beverage industry. Its products include natural colors, specialty ingredients, flavoring compounds, and fruit preparations that manufacturers use to color, flavor, and shape the texture of foods and drinks. Döhler’s offerings work by providing ready-to-use ingredients and formulations that integrate into food and beverage production, helping brands achieve consistent taste, appearance, and mouthfeel. The company differentiates itself through a long, private family history dating back to 1838, a steady strategy of growth via acquisitions, and a global footprint, reinforced by a 2024 strategic partnership with a major international ingredient supplier. Its goal is to be a leading global provider of natural ingredient solutions for the food and beverage industry, supporting manufacturers from formulation to finished products.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Darmstadt, Germany
Founded
1838

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