Title: Senior Product Marketing Manager, Artificial Intelligence

Location: United States - Remote

THE OPPORTUNITY:

Although we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

At Salesloft, our Product Marketers are pivotal to our company’s success. You will be a key member of our fast-growing and high-performing  product marketing team focused on driving the adoption, advocacy, and community engagement of our customer army. 

On a day-to-day basis, you will be a key member of the technical product marketing team designed to create and tell the platform narrative, launch new products, influence product roadmap and be the subject matter experts of our products and best practices. You will:

• Define the strategic narrative for Salesloft’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends.
• Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
• Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc.
• Be seen as a thought leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs.

Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products.

In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to lead company level initiatives focused on key metrics. You will have an opportunity to make a difference in a growing organization that is customer obsessed. 

WHAT WE’RE LOOKING FOR:

We are seeking someone who is passionate about sales technology and who can articulate complex technical concepts into simple terms that make sense to sales teams and customers. This role will be responsible for shaping our messaging and positioning of core product areas of our Sales Engagement Platform and working with other parts of marketing to amplify our story out to the market and enable our sales team to effectively win against competitors and the status quo. This role will partner closely with Sales, Customer Success, Marketing and Product Management to position Salesloft offerings in the Sales Engagement Platform (SEP) market place. 

You are capable of piecing together incomplete data to determine where a market is moving. You understand details and technologies, but you maintain a view of the bigger picture.  

You are adept at communicating (writing and presenting) complex material to a wide variety of audiences from executives to entry-level employees, engineers to sales, in terms and at a level best suited for each with no loss of context.

On a day-to-day basis, you will be responsible for:

• Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions.
• Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market.
• Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision.
• Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft in the marketplace.
• Develop product positioning and value propositions aligned to our key target audiences.
• Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights.
• Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning).
• Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc.
• Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs.
• Contribute thought leadership content pushing the boundaries of best practices in the industry.
• Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization.
• Immerse yourself in the world of sales becoming a domain expert.

If you’re passionate about sales technology, providing a world-class customer experience, and thrive in a fast-paced, hyper-growth startup environment, then the Senior Product Marketing Manager role is the career path for you!

THE TEAM:

Our Salesloft’s product marketing team is comprised of seasoned and up-and-coming marketing professionals who are all aligned on one mission: to redefine the Sales Engagement space and activate the authentic seller in all of us. 

The product marketing team consists of results-oriented SaaS marketing professionals with a strong mentality and desire to win in our market. They understand our buyers (sales, marketing & customer success leaders, sales & revenue operations) and uses (sales & customer-facing teams) and can partner closely with internal teams and work closely with our customers and prospects. The professionals on our product marketing team share a few common traits: they are smart, analytical, creative problem solvers, self-motivated, ambitious, and passionate about helping our teams evangelize Salesloft in the Sales Engagement market.  They are also the epitome of our core values - Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full.

THE SKILL SET:

• 4-5+ years of Product Marketing experience, preferably with an enterprise B2B SaaS company. RevTech experience is a plus! 
• Strong experience developing and executing impactful go-to-market strategies for an AI-driven platform. 
• Experience analyzing and developing a strong point-of-view on market categories required.  
• Experience presenting to both internal audiences and customers.
• Collaborative mentality by prioritizing ‘we’ and not focusing on ‘me’.
• Superb analytical skills in gathering information from various sources and teasing out the “so-what” and effectively communicating differentiated positioning to our teams.
• High level of empathy - it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers.
• Experience with sales or marketing technology applications is strongly preferred.
• BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred. MBA is a plus! 

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique. 
• Join our 3-week Sales Bootcamp, where you will learn our software and all the skills necessary to set you up for success, allowing you to make an impact in the market quickly.
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow current members of the Salesloft team, and delve into your territory.
• Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
• Meet key partners in product management, sales, customer success and the other marketing departments.
• Become demo certified.

WITHIN THREE MONTHS, YOU’LL:

• Understand your product ‘surface areas’ deeply and build strong relationships with your product manager counterparts
• Understand the Sales Engagement market and players
• Complete an audit of your product areas existing assets (sales tools, collateral, differentiation guides, sales training, previous launch materials, etc.) 
• Put together a prioritized plan to create and update product assets
• Partner with your Product Marketing counterparts on 6-week launch cadences to roll-out new and enhanced capabilities to our internal and external audiences

WITHIN SIX MONTHS, YOU’LL:

• Be viewed as a subject matter expert on our market and your product ‘surface areas’
• Regularly get pulled into sales cycles or sales conversations by our sales and CS team to help position our new and enhanced capabilities 
• Have developed a systematic approach to looking at our offerings, where the market is going and partnering with other functions - PM, Sales, Solution Consulting, Customer Success - to help prioritize future roadmap for your product ‘surface areas’.
• Get pulled into a strategic marketing or company level project 

WITHIN TWELVE MONTHS, YOU’LL:

• Be considered a top-performing member of the product marketing team
• Set an example for new marketers and product marketers and assist in training, onboarding and motivating new Lofters

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we’re not just a company, we’re a community built on shared values. 

We put our customers first, prioritize our team over ourselves, focus on results, have a bias toward taking action, and choose to see the glass as half full. These values have been at the heart of our growth in becoming the #1 leader in sales engagement software, and we’re still just getting started.

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category. 

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft! 

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-traction organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise

Salesloft is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

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