Full-Time

Senior Product Marketing Manager

Salesloft

Salesloft

1,001-5,000 employees

AI-powered revenue workflow platform for sales teams

Data & Analytics

Senior

Remote in USA

Required Skills
Sales
Marketing
Requirements
  • 4-5+ years of Product Marketing experience, preferably with an enterprise B2B SaaS company.
  • RevTech experience is a plus!
  • Strong experience developing and executing impactful go-to-market strategies for an AI-driven platform.
  • Experience analyzing and developing a strong point-of-view on market categories required.
  • Experience presenting to both internal audiences and customers.
  • Collaborative mentality by prioritizing 'we' and not focusing on 'me'.
  • Superb analytical skills in gathering information from various sources and teasing out the 'so-what' and effectively communicating differentiated positioning to our teams.
  • High level of empathy - it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers.
  • Experience with sales or marketing technology applications is strongly preferred.
  • BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred. MBA is a plus!
Responsibilities
  • - Define the strategic narrative for Salesloft’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends.
  • - Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
  • - Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc.
  • - Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products.
  • - Collaborate closely with product development organization to build and execute go-to-market strategies for existing and new product solutions.
  • - Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market.
  • - Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision.
  • - Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft in the marketplace.
  • - Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights.
  • - Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning).
  • - Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc.
  • - Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs.
  • - Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization.
  • - Immerse yourself in the world of sales becoming a domain expert.

Salesloft, an AI-powered revenue workflow platform, offers a unique competitive advantage through its ability to bring certainty to every revenue action and customer interaction, thereby enabling businesses to close more deals and forecast more accurately. The company's culture prioritizes ease of use and a rep-first architecture, ensuring seamless activities across the entire merchant journey without creating additional burdens. With industry leadership demonstrated by its clientele, including top sales teams from Google, 3M, IBM, Shopify, Square, and Cisco, Salesloft provides significant visibility to understand, inspect, and problem-solve business operations, even with fully distributed teams.

Company Stage

Series E

Total Funding

$245.7M

Headquarters

Atlanta, Georgia

Founded

2011

Growth & Insights
Headcount

6 month growth

10%

1 year growth

21%

2 year growth

33%
INACTIVE