Search Engine Optimization – Lead
Seo
Posted on 2/3/2024
Brooks Running

1,001-5,000 employees

Running shoes and apparel
Company Overview
Brooks Running's goals are simple: everyone who wants to run feels welcome to run, and everyone who runs has a place to do it. They're working toward meaningful change the same way we run — by tapping into the limitless positivity of the run and then putting one foot in front of the other.
Consumer Goods

Company Stage

M&A

Total Funding

N/A

Founded

1914

Headquarters

Seattle, Washington

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

23%
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SEO
Salesforce
Marketing
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s degree in Business, Media, Digital Marketing or related experience
  • 5+ years’ experience of direct SEO experience
  • Experience managing outside partners and vendors
  • Experience with SEO tools such as Screaming Frog, SEM Rush, Moz, and TubeBuddy
  • Experience with SEO copywriting
  • Experience with Salesforce Commerce Cloud strongly preferred
  • Experience working cross-functionally with copywriters, designers, and developers to ensure SEO best practices are embedded in all digital initiatives
  • Experience creating and implementing search-driven content
  • Experience with Adobe Analytics
  • Extremely proficient in core Microsoft Office products
Responsibilities
  • Lead SEO efforts and serve as the in-house organic search expert
  • Partner with Search agency to develop editorial framework for SEO content deliverables to support various eCommerce levers such as articles, PLP and PDP optimizations, schema updates, etc.
  • Continuously audit and optimize existing BR.com content to ensure it meets SEO best practices in partnership with agency and creative teams
  • Brief, project manage, and deliver on SEO projects such as new article briefs, site optimizations, and technical enhancements
  • Support ad-hoc keyword analysis and SEO copywriting for PLP and PDP as needed
  • Coordinate with acquisition and loyalty teams to leverage insights from search in channel performance enhancements
  • Drive and oversee search agency in the development of technical recommendations to support search efforts and deliver on recommendations in partnership with Digital Products team
  • Own the SEO KPI framework and performance reporting. Leverage data and analytics to identify opportunities for optimization and future content planning
  • Stay up to date on the latest SEO best practices, incorporate that knowledge in the content and share with key internal stakeholders
  • Participate in go-to-market planning for seasonal marketing activations and deliver plans to drive more visits to Brooks through search
  • Advise on best practices as they relate to SEO in the Site Enhancements and Performance Program working groups
Desired Qualifications
  • Superior collaborator and communicator
  • Possesses organizational skills to work in a deadline-driven, detail-oriented environment
  • Proven ability to collaborate across teams and organizations
  • Outstanding ability to think creatively to identify and resolve problems
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
  • Embrace and live the Brooks values