Global Head of Product Marketing

🚀 Our story

Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world towards a sustainable future where waste is eliminated and all replacement parts are universally searchable, accessible and available to all.

Founded by ex-Rocket Lab engineers, we utilise cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia.

We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloguing and managing parts online.

Our investors in Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder).

We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience.

🖍️ This role

As Global Head of Product Marketing at Partly, you will define and own how Partly is understood across the world — across two product layers, a multi-sided network, and three active markets.

Partly operates two connected layers. Partly.com is the infrastructure platform — the B2B layer that software companies, OEMs, and enterprises build on. Partly.ai is the AI-powered tool for repair shops, built on top of that infrastructure, that makes finding and sourcing the right part genuinely effortless. Both are powered by the Interpreter, our proprietary foundational AI model — a genuine technological breakthrough in how automotive parts are understood at scale.

The positioning challenge is unique. Enterprise buyers and Developer buyers need to understand why Partly.com is the right infrastructure layer for them to build on top of. Repairers need to believe that Partly.ai will actually transform how they work. And the Interpreter is a category-creating asset that nobody has told the story of yet. Your job is to make all of that coherent — in every market, for every buyer, on every side of the network.

This is a genuinely global role based in Austin, Texas. You will work closely with UK, NZ, and US commercial teams to ensure positioning is consistent and compelling everywhere Partly operates. You will travel regularly — to London, to Christchurch, and wherever the business is building. You report directly to Tony (CSO) with a dotted line into Jo (Product GM), ensuring the product and market narratives evolve together.

This is not a demand-generation role. The work is positioning, narrative, product commercialisation, and sales enablement — and you'll be expected to use AI tools to scale that work without proportional headcount growth.

💻 What will you do

Define Partly's AI category

Partly is not just an infrastructure company and not just an AI company — it's the intersection of both, in a market that hasn't seen this before. Own the category definition: what is Partly in the AI era? How do we establish "AI infrastructure for automotive parts" as the recognised frame before someone else does? This is the hardest and most important thing this role does.

Bring the Interpreter model to market

The Interpreter is Partly's foundational AI model — the technology that makes Partly.ai work its magic for repairers and that powers the intelligence in Partly.com. Working closely with Jo (Product GM), you will develop the language, proof points, and commercial narratives that make the Interpreter legible to every buyer type: the repairer who doesn't care about AI architecture, the insurer CTO who does, and the enterprise evaluator somewhere in between.

Tell one coherent story across two product layers

Partly.com (infrastructure) and Partly.ai (the AI tool for repairers) are distinct propositions for distinct buyers — but they have to cohere into one company story. Own the architecture of that story: how do the two layers relate, how does each buyer find their way in, and how does the Interpreter connect them underneath.

Position across the full multi-sided network

Partly's buyers are not one type of customer. Repairers (indie and MSO), insurers, OEM dealers, suppliers, and software developers building on Partly.com all need a different narrative built on the same foundation. Own the ICP-specific messaging, one-pagers, and pitch decks that sales teams globally use in live deals.

Drive global positioning consistency

This is a global role. The UK and NZ businesses are established and growing; the US is launching. Your job is to ensure the same positioning rigour exists in Austin, London, and Auckland — that reps in all three markets start every deal from the same foundation. You will travel to our UK and NZ teams regularly to build relationships, understand market-specific nuance, and maintain consistency.

Build multi-market case studies

Proof matters more than narrative for enterprise buyers. Build a pipeline of credible customer stories across all three markets — repairers, MSOs, insurers, OEMs — that turn early wins into durable market evidence for every sales team globally.

Build AI-powered content operations

You are expected to run lean and think in systems. Use AI tools — Claude, Perplexity, and whatever else does the job — to scale content production across products and markets: one-pagers, battlecards, thought leadership, enablement assets. Build the workflow so it scales as the business grows without proportional PMM headcount.

🥷 Your skills

You'll need:

• Product marketing depth in AI, API/infrastructure, or platform companies. You've positioned products that operate at a system level. You understand what it means to sell foundational technology to developers, operators, and executives simultaneously.

• AI category creation experience. You've helped a company define what it is in the AI era — not just position against competitors, but create the category itself. You can point to specific commercial outcomes.

• Foundational model / AI product fluency. You understand how to bring AI technology to market without either over-hyping it or burying it in jargon. You know how to make "we built a foundational model" land with a repairer and an enterprise CTO.

• Multi-sided platform experience. You've marketed a product with meaningfully different buyer types on different sides of a network and you know how to maintain coherence across them without creating confusion.

• Global PMM experience. You've built or maintained positioning consistency across multiple markets — not just localised a campaign, but genuinely owned the positioning framework across geographies.

• Sales partnership fluency. You've sat in enterprise deals, built collateral used in live negotiations, and you understand what "sales friction" means in practice — not just in theory.

• AI tool fluency — non-negotiable. You are deploying AI-assisted content workflows, not experimenting with them. You can demonstrate how AI tooling has materially 10x'd your output. We will test this in the process.

• Strong written narrative. You can take a complex, layered platform and produce one clear positioning paragraph. Your one-pagers get read, not ignored.

• Comfortable with international travel. This role requires regular travel to the UK and NZ. You thrive working across time zones and cultures.

Preferred but not required:

• Experience in auto, insurance, logistics, supply chain, or operationally complex industries

• Background at an API-first or developer-tools company (Stripe, Twilio, Plaid, Segment, Figma, Notion tier)

• Has been the first PMM hire at a scaling company and left behind durable assets

• Experience commercialising a proprietary AI model or dataset

*Please note: if you don't have every skill listed above but believe you could be exceptional in this role, please still apply. We're interested in great judgment and genuine builder instincts.

🪅 Benefits

• High trust, low process and no bureaucracy. We hire exceptional people whose judgment we trust. Expense policy: the "red face test."

• Competitive base salary + equity. Generous equity options for all full-time employees, ensuring everyone shares in the financial upside when we win.

• Flexible working hours. Combine flexibility with an office-first approach in our Austin office.

• Focus Days. Two days per week, zero meetings, dedicated solely to uninterrupted deep work.

• Take time when you need it. We don't ask questions or care about negative leave balances. We work hard and trust our team to recharge.

• Quarterly Season Openers. Fly to London or NZ with the global team for a week of collaboration, big-picture planning, and team events. We cover all travel and accommodation.

• Annual global offsite in New Zealand.

• Team connection. Monthly team events, celebrating wins, and more.

• Parental leave and flexible return to work. Primary carers: 4-day weeks at 100% pay for the first 12 weeks back. Secondary carers: 10 days full pay.

• Payroll Giving. We encourage generous giving and donate to the high-impact charities you support.