Full-Time
Demand Generation Manager
Confirmed live in the last 24 hours
Shelf
201-500 employees
Knowledge management solutions using Generative AI
Mid, Senior
Stamford, CT, USA
Remote with flexibility to meet onsite in Stamford, CT as needed.
- 3-5+ years sales or related market/business experience.
- Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, webinars and social media
- Strong analytical skills, with a data-driven, results-oriented approach
- Strong project management and organizational skills
- Familiarity with the B2B sales process.
- Develop the overall lead generation strategy
- Run organic and paid campaigns designed to drive awareness and demand.
- Collaborate with the team how to best reuse and distribute content
- Help set up an initial reporting structure for funnel KPIs such as website visits, leads, and opportunities / free signups
- Run virtual and in-person events
- Monitor lead flow and conversion rates against targets and marketing investment
- Rigorously measures the lead & customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
- Create automated programs to nurture web traffic to become sales- ready leads
- Measure campaign performance using analytics and feedback from the sales team
- Maintain alignment with the sales team through timely and actionable communication and feedback sessions
- Manage and maintain the teams’ pipeline of interested prospects.
Shelf.io specializes in optimizing organizational knowledge through its knowledge management products. The technology uses Generative AI to evaluate content quality from various sources, ensuring that agents, chatbots, and customers receive accurate and consistent answers. This approach addresses the common issue of outdated or incorrect business content, which can be as high as 60%. By providing timely and reliable information, Shelf.io has demonstrated significant returns for its clients, with reported ROI of $780,000 in the first year of use. The products also integrate seamlessly with chatbots and self-service portals, leading to a 40% increase in the resolution of customer inquiries without human intervention. Shelf.io's goal is to enhance agent productivity and improve customer self-service by leveraging AI, customer data, and automation, setting it apart from competitors in the knowledge management market.
Company Stage
Series B
Total Funding
$59M
Headquarters
New York City, New York
Founded
2017
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 24%
Simplify's Take
What believers are saying
- Winning the Gold Stevie® Award in the IVR and Web Services Solution category underscores Shelf.io's industry recognition and credibility.
- The recent $52.5M Series B funding round and 4x ARR growth indicate strong financial health and rapid expansion potential.
- Expansion into European markets with a new data center in Frankfurt demonstrates Shelf.io's commitment to global scalability and customer satisfaction.
What critics are saying
- The rapid growth and expansion could strain Shelf.io's operational capabilities and affect service quality.
- The competitive landscape in knowledge management and AI-driven solutions is intense, posing a risk of market share erosion.
What makes Shelf unique
- Shelf.io leverages Generative AI to ensure content accuracy and consistency, setting it apart from traditional knowledge management solutions.
- The company's focus on integrating with chatbots and self-service portals enhances customer self-service capabilities, unlike competitors who may not offer such seamless integration.
- Shelf.io's impressive ROI metrics, such as generating $780,000 in the first year for clients, highlight its effectiveness in optimizing business content.
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