We’re revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together!
This is a 15-month Fixed Term Contract position
Who we are
Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name.
About the right team member
We are seeking an experienced and strategic Growth Marketing Manager to lead the development and execution of the EMEA regional marketing strategy at ClassPass. As a key member of the marketing team, you will be responsible for driving subscriber and revenue growth in the region through effective collaboration with the acquisition, lifecycle, and partner sales teams. The ideal candidate possesses a solid understanding of marketing channels, metrics, and technology solutions, along with a proven track record of driving successful marketing initiatives.
About the role
- Work with market managers to develop the marketing strategy for the region, including channel mix, localization needs and lifecycle engagement.
- Be the voice of the regional customers and partners, providing insights on target audience and ensuring global strategy is effective.
- Monitor country KPIs, forecast key metrics and provide variance explanations vs forecast.
- Plan and execute hyper-local marketing campaigns, test and learn to identify local channels for growth in alignment with global acquisition strategies.
- Drive growth through local partnerships, establishing market benchmarks and performance tracking.
- Source and engage with influencers, to drive brand awareness and conversions.
- Work with paid marketing team providing support on audience segmentation and localized assets.
- Collaborate closely with market managers to keep updated the in-app user experience, promote local partners & support various marketing activations.
- Drive marketing activation strategy for new market launches.
Skills & experience
- Bachelor’s degree in Marketing, Advertising, Business, or a related field; Master’s degree is a plus.
- 3+ years of experience in growth marketing, social media, affiliate marketing or other referrals/partnership marketing related activities.
- Proven ability to execute campaigns and projects with minimal oversight, covering the entire customer lifecycle.
- Excellent communication and collaboration skills to work effectively across teams.
- Analytical mindset, able to monitor and report on KPIs, test results and campaign performance.
- Strategic and creative thinker, with the ability to think outside the box.
#EMEA
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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