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TikTok

Short-form video platform with ads

Brand Operations Specialist - Advertisement Team, Latam

Implementation & Technical Account ManagementConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

  • Experience within an Ad Operations role and/or technical client service experience.
  • Experience managing and executing campaigns on reservation and auction advertising platforms.
  • Experience monitoring and analyzing advertising campaigns to identify optimization opportunities and improve performance.
  • Experience working with third-party measurement partners.
  • Strong verbal and written communication skills in Spanish and Portuguese to communicate with cross-functional teams and stakeholders in Latin American Spanish-speaking countries.
  • A proactive attitude with attention to detail, project management, organizational, and analytical skills.

Responsibilities

  • Own end-to-end consultative support for the Sales team throughout the premium Brand Reservation Products booking and trafficking workflow.
  • Own Ad Account and BC creation; quote, invoice, and contract consultation and approval; and pricing discount review and approval.
  • Manage allowlisting, extended inventory holds, ad trafficking service setup, campaign management, quality assurance, and reporting for reservation and auction managed-service campaigns.
  • Monitor managed-service campaign delivery to ensure campaigns reach their target audiences and run smoothly; collaborate on creative approvals, troubleshoot issues, manage scheduled and ad hoc report requests, and escalate issues to internal and external teams.
  • Provide Sales teams and occasionally clients with guidance on effective campaign setup, including targeting, tagging, and creative best practices to meet client key performance indicators.
  • Identify opportunities to optimize performance.
  • Use automated tools to optimize brand campaigns.
  • Serve as the key point of contact for Client Solutions in technical and operational client communications.
  • Escalate and investigate client issues during campaigns, working directly with Product and Engineering teams to troubleshoot them.
  • Create, organize, and distribute technical and operational product documentation to support Product, Strategy and Operations teams with advertising-platform and feature walkthroughs.
  • Participate in training to prepare internal teams for new products and advertising-platform updates.
  • Partner with Sales, Client Solutions, and Product, Strategy and Operations to collect customer feedback and identify opportunities to improve products and services.

Desired Qualifications

  • Experience managing branding and performance-based advertisers, with a deep understanding of their challenges.
  • Experience helping clients execute custom campaigns focused on specific performance key performance indicators.
  • Ability to provide optimization recommendations based on best practices for managed-service campaigns.
  • Ability to proactively troubleshoot and solve problems quickly through the proper escalation process.
  • Ability to identify insights and analyze data to assess campaign performance.
  • Experience diagnosing and solving technical problems with Product and Engineering teams.
  • Experience with ad verification, viewability, and impression-tracking partners such as IAS, DV, DCM, and MOAT.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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