All Accor

Global hotel management, franchising, loyalty program

Account Manager - Digital Marketing

Marketing Generalist & ManagementUpdated on Nov 11

Full-timeThalang District, ThailandNo salary listedIn-person

About the Job

Requirements

Previous experience in a digital marketing agency or as a digital manager in a large hotel operation.
Knowledge of WordPress and Yoast SEO plugins.
Knowledge of Teamwork.com for tracking key tasks and communications.
Knowledge of Semrush.
Knowledge of Facebook Ads.
Knowledge of Google Ads.
Knowledge of Google Search Console.
Knowledge of Google Analytics.
Knowledge of Google Looker Studio.
Knowledge of Microsoft Office Suite.
Knowledge of Photoshop and Premiere.
Knowledge of AI tools including Gemini Pro, Sintra, and Claude.

Responsibilities

Drive and implement strategies developed by ATDMC for each hotel in the assigned portfolio, ensuring adoption of best practices to maximize online revenue.
Support website content updates to ensure hotels align with brand standards, follow best practices, and maintain accurate online information.
Ensure each hotel microsite meets brand standards and is presented appropriately, making updates as needed.
Direct hotel teams on relevant ongoing content for business needs and user trends.
Review content provided by hotels to ensure it is correctly configured and follows best practices for driving bookings and leads.
Conduct monthly user experience audits of mobile and desktop sites, ensure pages are configured correctly, and address issues including 401, 404, and 405 errors that affect site use and searchability.
Oversee hotel teams' management of AH.com, Brand.com, and the Accor App to ensure hotel content meets Accor audit standards.
Review and analyze month-end reports for portfolio hotels, recommend improvements, provide performance and trend feedback, and prepare month-end reporting summaries.
Analyze visitation summaries, channel reporting, country of origin, trending pages, room revenue generated from D-Edge websites, and monthly search engine optimization reports with recommended actions.
Execute search engine optimization strategies for cluster websites in required languages, following the SEO Manager's direction and each hotel's contracted scope of work.
Collaborate with the SEO Manager to develop and implement targeted keyword strategies to drive qualified traffic to hotel microsites, prioritizing brand terms to protect against online travel agency sites and then generic hotel-related search terms.
Ensure content delivered by hotels or ATDMC achieves a Flesch reading score of at least 65.
Communicate strategies and updates to portfolio hotels based on the SEO Manager's direction and feedback.
Guide and provide feedback on written content, images, and videos to improve engagement and conversion rates.
Review social media content for assigned hotels before posting and guide hotel social media strategies to maximize impressions and click-through rates to websites; manage social media content when specified in the contract.
Guide and mentor hotel teams in creating content aligned with best practices and platform-specific engagement rules.
Review social media plans two weeks in advance to ensure posts meet standards and avoid content practices that may trigger platform penalties.
Assist the ATDMC General Manager with social media crisis management as needed.
Guide and provide feedback on hotels' paid marketing strategies based on objectives such as room nights, restaurant bookings, or lead conversion, with a focus on performance and revenue conversion.
Review performance with Senior Digital Marketing Managers and identify ongoing opportunities to improve campaign performance.
Ensure advertising meets brand standards and uses appropriate images and video content.
Identify key online interest markets and demographics.
Select advertising types that match the offer and objective.
Review content and recommendations to improve performance against objectives.
Review performance, adapt campaigns, and drive click-through rates to hotel microsites.
Conduct A/B testing as needed and review results with the Senior Digital Marketing Manager.
Review advertising content for brand compliance and escalate non-compliant content requests to the ATDMC General Manager for final approval and recommendations.
Report monthly to hotels on advertising performance using impressions and reach, cost per thousand impressions, click-through rate, and cost per click.
Ensure monthly invoices for hotel advertising spend are sent by the required deadline.
Present at least three ATDMC-qualified influencers or bloggers to each portfolio account monthly, based on hotel focus areas.
Ensure hotel chatbots have accurate content and function correctly, coordinating updates with the responsible Digital Marketing Executive and publishing them within 72 hours of hotel requests.
Ensure each hotel in the portfolio receives at least three 15-second videos monthly, created from existing footage to meet hotel needs, targets, advertising needs, and contract obligations.
Develop effective working relationships with portfolio hotels and serve as the property's digital specialist, influencing direction through best practices and improving online performance.
Present website and social media key performance indicator analyses during hotel meetings and provide actionable recommendations for year-over-year growth.
Conduct hotel meetings online or in person according to hotel preference, on a regular two-week schedule.
Communicate promptly with portfolio hotels and use the designated group chat and Teamwork.com to ensure clear communication.
Promptly inform the Senior Digital Manager and General Manager of issues or concerns about actions or performance that could affect hotel performance.
Follow Accor digital policy and direction.

Job Description

Drive and implement key strategies as developed by ATDMC for each specific hotel in the assigned portfolio, ensuring the adoption of best practices to maximize online revenue.
Support website content updates as needed to ensure hotels align with brand standards, follow best practices, and maintain accurate online information.
- Ensure the hotel microsite meets brand standards and is presented accordingly, with updates made
- Direct hotel teams on ongoing relevant content for business needs and user trends
- Review content as communicated by the hotel to ensure it is set up correctly and meets best practices to drive bookings/leads
- Monthly UX Audit on both mobile and desktop versions to ensure all pages are set correctly, and correct any issues / address 401/404/405 errors impacting site use and searchability penalties
- Direct / oversee with the hotel team to manage AH.com / Brand.com / Accor App to ensure hotel content is best presented to meet Accor Audit Standards.

Review and analyse end-of-month reporting for all hotels in their portfolio, make recommendations and give feedback on performance and trends, as well as complete an end-of-month synopsis for reporting. Reporting analysis to include but not limited to:
- Visitation Summary
- Channel Reporting
- Country of Origin
- Trending Pages Analysis
- Rooms Revenue Generated from D-Edge Website
- Monthly SEO Overview Report and key action recommendations

Execute SEO strategies to optimize cluster websites in the required languages, following the SEO Manager's direction and the hotel's contracted scope of work.
- Collaborate with the SEO Manager to develop and implement a targeted keyword strategy aimed at driving qualified traffic to the hotel microsite, aligned with the hotel's priorities.
  - First priority on brand name to protect against OLTA’s
  - Secondary priority on generic search related to hotel (ex. “Khao Lak Weddings”)
- Ensure content delivered by either the hotel or ATDMC meets a Flesch reading score of 65 and above.
- Communicate key strategies/updates to hotels in the portfolio based on the SEO Manager’s direction and feedback.
Guide and give feedback on the quality of onsite content including written content, images and videos, in order to driver higher engagement and conversion rates.

Review all social media content for the assigned portfolio prior to posting, providing direction and guidance on the hotel's social media strategy to maximize impressions and click-through rates to the website. Manage social media content as specified in the contract, where applicable.
- Guide and mentor hotel teams to create content aligned with best practices and platform-specific 'rules of engagement,' ensuring maximum impressions and click-through rates to the sites.
- Review all social media plans 2 weeks ahead to ensure posts are in line with standards and do not work against related social media algorithms, causing penalties on page including clickbait, engagement bate, share bait, monetization bait, comment bait
- Assist ATDMC General Manager as needed in any crisis management on social media

Guide and give feedback on hotels paid marketing strategy based on hotels objectives (ie rooms nights/restaurant bookings/lead conversion) with the target focus on maximising performance and revenue conversion. Account Managers are to review with the Senior Digital Marketing Managers performance and identify opportunities for improvement in campaign performance on an ongoing basis. Account Managers are to ensure all advertising meets brand standards and appropriate images/video content are used. This includes:
- Identifying key interest markets & demographics online
- Selection of key ad types that match the offer/objective
- Review of content/recommendations to drive performance based on objective
- Review performance, adapt and drive CTR to hotel microsite
- Conduct A/B testing as needed/reviewing with the Senior Digital Marketing Manager
- Review all ad content to ensure it is fully brand compliant (flag all non-compliant content requests with ATDMC General Manager for final approval and recommendations)
- Monthly reporting on the performance to the hotel, based on the key metrics of Impressions & Reach, CPM, CTR, CPC.
- Ensure monthly invoices are sent to the hotels for advertising spend by the required deadline.

To present monthly to every account in the portfolio a minimum of 3 ATDMC-qualified influencers/bloggers based on key focus areas of the hotel
To ensure hotel chatbots are updated with correct content and fully functional, managing updates with the Digital Marketing Executive responsible for chatbots. Updates to be made and live within 72 hours of hotel update requests.
To ensure each hotel in the Account Manager’s portfolio receives a minimum of three 15-second videos per month based on the hotel’s needs/targets/advertising from existing footage to comply with contract obligations.
To develop a cohesive working relationship with hotels in the portfolio and be seen as the key digital specialist for the property, influencing property direction based on best practices and driving online performance
Deliver performance analyses of website and social media key KPIs during hotel meetings, providing actionable recommendations to drive year-over-year growth. Meetings will be conducted online or in person based on the hotel's preference and will take place systematically every two weeks.
To communicate in a timely manner to hotels in the Account Manager’s portfolio and ensure the designated group chat is used, along with Teamwork.com, to ensure clear and transparent communication with all parties.
To communicate to Senior Digital Manager and General Manager in a timely manner any issues or concerns regarding actions or performance that could impact hotel’s performance.
To follow all Accor digital policy and direction.

Qualifications

Previous experience as in a digital marketing agency or digital manager in a large hotel operation.

Additional Information

Knowledge of WordPress and Yoast SEO plugins
Teamwork.com for tracking of key tasks and communications
Semrush
Facebook Ads
Google Ads
Google Search Console
Google Analytics
Google Looker Studio
Microsoft Office Suite
Photoshop / Premier
AI Tools – Gemini Pro / Sintra / Claude

About the Company

All Accor

Global hotel management, franchising, loyalty program

Accor is a global hospitality group with a wide range of hotel brands spanning economy to luxury. It earns revenue from room bookings, food and beverage services, and management fees from franchised properties, while providing hotel management and franchising services to partners. The company runs a loyalty program, A Club, to keep guests returning, and expands its capabilities through acquisitions like Adoria and a stake in Squarebreak to broaden its offerings. Its goal is to grow its footprint and deliver consistent, responsible guest experiences worldwide by leveraging global expertise and local know‑how, with a strong focus on sustainability.

Company size: 10,001+
Company stage: IPO
Headquarters: Issy-les-Moulineaux, France
Founded: 1967

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