Naked Wolfe

Head of Brand

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeLondon, UK£75k - £90k

About the Job

Requirements

At least 3 years of experience in a Head of Brand, Brand Director, or equivalent senior brand role, ideally in fashion, footwear, or luxury.
A proven record of launching campaigns and products that increased both brand appeal and sales.
Experience managing creative teams and external agencies.
A deep understanding of social and community culture.
Ability to work closely with a founder in the office five days a week.

Responsibilities

Lead each campaign and product launch from brief to delivery, owning timelines, budgets, and results.
Own brand voice and tone across social media, email, website, packaging, and community channels.
Manage and develop the in-house creative team, set priorities, and provide clear feedback.
Brief and manage outside creative partners, including agencies, photographers, stylists, videographers, and public relations partners.
Maintain creative consistency across all touch points, including wholesale partner assets and retail displays.
Plan and deliver in-person brand activations with wholesale partners, including pop-ups, events, store takeovers, and launch parties.
Build and run the annual brand and marketing calendar aligned with product drops and trading priorities.
Report on brand and campaign performance, including reach, engagement, launch sell-through, and community growth.
Own the marketing budget and agency spend, with monthly reporting.
Write and maintain a brand book covering voice, visual rules, and guidance for freelancers and wholesale partners.
Oversee public relations and press relationships, or confirm who owns public relations if the role does not.
Work with ecommerce and paid media teams to connect campaigns to site merchandising, email, and advertisements.
Set clear KPIs for the team, including content output, engagement, influencer return, and event results.

Desired Qualifications

Ideally, experience in fashion, footwear, or luxury.

Head of Brand

Naked Wolfe · London, United Kingdom · Full-time · Posted 2026-09-30

Salary: GBP 75,000–90,000

Workplace: on_site

Description

Head of Brand
Based: Central London office, 5 days a week
Reports to: Co-Founder & Creative Director
Manages: Creative Content Producer, Content Creator, Influencer & Gifting Coordinator, plus agencies and freelancers
Salary Scale: £75k–£90k base, plus a performance bonus tied to launch and brand targets.

Naked Wolfe is looking for a Head of Brand to be the right hand to our Co-Founder and Creative Director. You will turn the creative vision into campaigns, launches and moments that feel unmistakably Naked Wolfe, at every touch point, online and IRL.

Responsibilities

Lead every campaign and product launch from brief to delivery, owning timelines, budgets and results
Own brand voice and tone across social media, email, website, packaging and community channels
Manage and develop the in-house creative team, setting priorities and giving clear feedback
Brief and manage outside creative partners: agencies, photographers, stylists, videographers and PR
Guard creative consistency across all touch points, including wholesale partner assets and retail displays
Plan and deliver all IRL activations for the brand and with wholesale partners: pop-ups, events, store takeovers and launch parties
Build and run the annual brand and marketing calendar, aligned with product drops and trading priorities
Report on brand and campaign performance: reach, engagement, sell-through on launches, community growth
Own the marketing budget and agency spend, with monthly reporting to you
Write and maintain a brand book (voice, visual rules, do's and don'ts) so freelancers and wholesale partners stay consistent
Oversee PR and press relationships, or confirm who owns PR if not this role
Work with ecommerce and paid media so campaigns connect to site merchandising, email and ads
Set clear KPIs for the team below: content output, engagement, influencer return, event results

About you

At least 3 years in a Head of Brand, Brand Director or equivalent senior brand role, ideally in fashion, footwear or luxury
A proven record of launching campaigns and products that moved both brand heat and sales
Experience managing creative teams and external agencies
Strong taste and a sharp eye for detail, with a deep understanding of social and community culture
Organised, decisive and calm under launch pressure
Comfortable working closely with a founder, day to day, in the office five days a week

About Naked Wolfe

Naked Wolfe is a footwear label known for bold, statement shoes that don't blend in. Founder-led and creatively driven, we design for people who dress to be seen, and we've built a loyal global community around that attitude.

We're in a huge period of growth. New collections, new markets and new records are on the way, and we're building the team to get us there. We're looking for excited, hungry people who move fast, think big and want to make their mark. This is a chance to get in early, grow with the brand and help shape what Naked Wolfe becomes next.

If you want your work to be seen, felt and worn around the world, we want to hear from you.

Apply

Apply at Naked Wolfe

About the Company

Naked Wolfe

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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