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Audion appoints ad tech award winner Liora Fox as EMEA director of sales. Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as it continues the expansion of its European leadership team to deliver on its growth plans. Fox was previously business lead at global adtech specialist Ogury. Prior to that she was responsible for cross channel media buying (audio, digital, print, radio and out-of-home) for clients at Wavemaker and its predecessor Maxus Global. Consistently promoted during the five and a half years she worked at Ogury, Fox has also been recognised regularly across major industry awards including: BRAVE 10 Rising Ad Tech Stars under 35 (2026); the Media Leader Future 100 (2025); Performance Marketing World 30 under 30 (2025); Business Insider Ad Tech Rising Star (2024); Performance Marketing World Star Performer (2024), The Wires Ad Tech Rising Star (2023) and Media Week 30 under 30 (2023). Audion has seen more than 100% revenue growth in the first half of 2026, during which time it has also doubled the size of its global team. Fox will drive the company's commercial growth and revenue strategy across the EMEA region. She will be responsible for scaling Audion's adtech tools and its 'performance audio' advertising solution Audion AI (launched earlier this year); in addition, she will establish strategic partnerships with premium brands and media agencies. Fox will also play an active part in managing new publisher partnerships scheduled for the second half of 2026. Elie Kauffmann, head of sales for EMEA at Audion, says: "Installing a dedicated director of sales for the entire EMEA region is a major milestone for Audion as we continue to forge ahead in Europe. Liora's appointment demonstrates first hand our ability to attract top-tier senior talent; it also cements our commitment to fulfilling our ambition to become the definitive operating system for digital audio advertising across Europe." Fox says: "The call for solutions that deliver non-intrusive, highly targeted advertising is only getting louder - and this is exactly where audio delivers. Audion has an impressive track record in this growing arena; more than that, its eye is firmly on the future as it works on technology and innovations that play an integral part in the channel going from strength to strength. I'm excited to join!" About Audion. Since its creation in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the leading expert in digital audio, delivering innovative advertising solutions for brands and agencies, along with monetisation technology tailored to publishers and creators. Audion's offer is based on three complementary solutions: Audion Reach, to maximize the impact of audio advertising campaigns; Audion Stories, to create engaging, tailor-made audio experiences and Audion360, a revolutionary platform dedicated to publishers and content creators, combining podcast CMS, AI and advertising solutions. With offices in Paris, London, Milan and Brussels, a team of 50 experts and over 2,000 successful campaigns to its credit, Audion is the partner of choice for those wishing to explore the full potential of digital audio.

NIQ and Ogury collaborate to enhance media planning and audience strategy with GeoPurchase insights. 18 June 2026, 3 mins read Press releases. New initiative brings real-world retail purchase signals into Ogury's Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe. NEW YORK and PARIS, June 18, 2026 - NIQ (NYSE: NIQ), the world's leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQ's GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers. NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration, NIQ is providing GeoPurchase insights at scale across France, Germany, Spain, Italy, the UK, as well as the United States and Canada, bringing a new layer of real-world retail purchase behavior into Ogury's Persona Intelligence Engine. Combined with Ogury's audience-first data model - which brings together observed behaviours, declared intents, and deterministic signals - these insights help create rich, multi-dimensional personas informed by actual purchasing patterns, giving marketers a more complete understanding of the audiences most relevant to their brand and campaign objectives. The collaboration and the enhanced Ogury personas are built on aggregated and anonymized insights. Through these insights, marketers gain a deeper understanding of consumer demand, category dynamics, and competitive positioning at a local level, helping them identify competitive strengths, areas of underperformance, and opportunities for growth. By incorporating NIQ's retail sales data and proprietary geographic insights, Ogury can translate this intelligence into audiences that can be activated consistently across digital media campaigns. Unlike traditional uses of retail intelligence that focus primarily on planning, brands can use these insights to inform and execute acquisition and retention strategies based on real-world market dynamics. "Marketers do not just need more data. They need intelligence that drives action," said Joshua Pisano, General Manager of Global Media at NIQ. "Leveraging NIQ's GeoPurchase insights through Ogury's Persona Intelligence Engine transforms how audiences are developed and activated through Ogury's platform, enabling brands to turn real purchase-based signals into smarter planning, more precise activation, and stronger business outcomes. Together, we are helping clients turn complexity into clarity and media investments into measurable growth." "By adding NIQ's trusted retail purchase insights to our audience-first data model, we're helping marketers bridge the gap between audience understanding and market reality," said Christophe Bize, Chief Data and GTM Officer at Ogury. "Brands can identify audiences informed by real purchase behavior, gain a clearer view of category dynamics, and uncover opportunities for growth through smarter media planning and activation. What makes this collaboration unique is the ability to understand how a brand performs against competitors across local markets and translate those insights into actionable audiences." By combining NIQ's retail intelligence with Ogury's Persona Intelligence Engine, the collaboration gives marketers a new way to understand, plan, and activate audiences based on real-world purchase behavior, bridging the gap between market intelligence, media execution, and measurable outcomes. About NIQ. NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View(TM)- helping brands and retailers understand what consumers buy, why they buy it, and what to do next. About Ogury. Ogury is a global AdTech company powered by Persona Intelligence, its proprietary technology that enables brands and agencies to activate consistent persona-based strategies across channels and drive measurable brand outcomes. Founded in 2014, Ogury operates in 18 countries with over 500 employees worldwide. All product and company names are trademarks(TM) or registered(R) trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. Frequently asked questions. * What is the nature of the partnership between NIQ and Ogury? - NIQ and Ogury have announced a collaboration to bring NIQ's GeoPurchase aggregated insights into Ogury's Persona Intelligence Engine. This approach brings together insights derived from real-world retail purchase behavior with Ogury's audience-first methodology, enabling marketers to better understand, plan, and activate audiences using more comprehensive, privacy-conscious intelligence. * How does NIQ's GeoPurchase data enhance Ogury's Persona Intelligence Engine? - NIQ's GeoPurchase data provides product-level retail purchase insights at scale. When applied within Ogury's Persona Intelligence Engine - which leverages observed behaviors, declared intent, and deterministic signals - it enhances persona development using insights derived from real-world purchasing patterns, improving their depth, accuracy, and usability for media planning and activation. * What benefits do marketers gain from combining retail purchase data with persona-based insights? - The collaboration enables marketers to connect audience understanding with aggregated insights on consumer buying behavior. This results in more informed media planning, improved targeting precision, and stronger campaign effectiveness. Marketers can better identify growth opportunities, refine acquisition and retention strategies, and align investments with real-world demand. * How does this collaboration support privacy-safe audience targeting and activation? - The solution is built on aggregated and anonymized insights designed to protect individual privacy. By focusing on privacy-conscious, persona-based activation, NIQ and Ogury enable marketers to reach relevant audiences while maintaining high standards of data protection and regulatory compliance. * In which markets is NIQ's GeoPurchase data being applied through this partnership? - NIQ's GeoPurchase insights are available across key markets in North America and Europe, including the United States, Canada, France, Germany, Spain, Italy, and the United Kingdom. This enables marketers to access localized insights and tailor strategies to regional consumer dynamics. * How does the integration of real-world purchase behavior improve media planning and campaign performance? - By leveraging insights derived from retail purchase data, marketers can ground their strategies in real consumer demand rather than inferred behavior alone. This improves audience selection, messaging relevance, and media allocation. It also enables brands to customize persona based on performance against competitors using aggregated, local market insights and translate those insights into more effective, purchase data-driven targeting.

NIQ has partnered with AdTech company Ogury to integrate GeoPurchase data into Ogury's Persona Intelligence Engine, enhancing media planning and audience strategy across North America and Europe. The collaboration combines NIQ's retail purchase data with Ogury's audience-first data model to create detailed consumer personas based on actual purchasing patterns. The initiative covers France, Germany, Spain, Italy, the UK, the US and Canada, providing marketers with aggregated and anonymised insights into consumer demand and competitive positioning at local level. Unlike traditional retail intelligence focused on planning, brands can use these insights to inform acquisition and retention strategies based on real-world market dynamics. The enhanced personas enable marketers to activate audiences consistently across digital media campaigns whilst maintaining privacy standards.