Ogury

Ogury

Personified advertising technology for mobile platforms

About Ogury

Simplify's Rating
Why Ogury is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Cybersecurity

Company Size

501-1,000

Company Stage

Series C

Total Funding

$92M

Headquarters

London, United Kingdom

Founded

2014

Overview

Ogury focuses on Personified Advertising in the AdTech sector, specifically for mobile platforms. The company has developed an advertising engine that delivers engaging, choice-driven ads while ensuring consumer privacy through ID-less technology. Ogury stands out with its advanced targeting capabilities, utilizing unique personification data to enhance brand performance and protect against unsafe content and fraud. The goal is to provide brands with effective tools to reach their audiences while prioritizing user privacy.

Simplify Jobs

Simplify's Take

What believers are saying

  • Ogury's partnership with 51toCarbonZero enhances its sustainability and eco-friendly advertising efforts.
  • The launch of Ogury One strengthens its privacy-first approach in the AdTech market.
  • Ogury's collaboration with Havas Media Network automates audience activation at scale.

What critics are saying

  • Ogury One may face challenges if it fails to effectively mitigate signal loss.
  • The partnership with 51toCarbonZero could face scrutiny if carbon reductions aren't achieved.
  • New leadership roles may lead to strategic shifts disrupting current operations.

What makes Ogury unique

  • Ogury's ID-less technology ensures privacy while delivering high branding performance.
  • The Ogury One platform addresses signal loss with seamless audience planning and activation.
  • Ogury's personification data combines contextual, semantic, and proprietary mobile journey data.

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Funding

Total Funding

$92M

Below

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Ogury
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Mental Health Support

Flexible Work Hours

Paid Vacation

Life Insurance

401(k) Company Match

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
PR Newswire
May 13th, 2025
Ogury Accelerates Net Zero Strategy With 51Tocarbonzero Partnership

The global adtech leader sets new standards in sustainable advertising with deeper data, measurable reductions, and product innovation.NEW YORK, May 13, 2025 /PRNewswire/ -- Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, today announced a strategic partnership with 51toCarbonZero (51-0), the only net zero platform powering growth for marketing and advertising leaders. This marks a pivotal step in Ogury's sustainability journey, as the company accelerates its path toward net zero

B&T
Apr 8th, 2025
Ogury Launches Ogury One Platform To Streamline Its Personified Advertising

Adtech player Ogury has launched a new client-facing platform - Ogury One.

PR Newswire
Apr 8th, 2025
Ogury Launches Ogury One, A New Advertising Platform To Address Signal Loss

Ogury's client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environmentNEW YORK, April 8, 2025 /PRNewswire/ -- Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology

ExchangeWire
Apr 8th, 2025
Ogury launches Ogury One, a new advertising platform to address signal loss.

Ogury, a leader in privacy-focused advertising solutions powered by exclusive data, today announced the launch of its new customer-oriented platform.

ExchangeWire
Mar 18th, 2025
Havas Media Network & Ogury Automate Audience Activation at Scale

This collaboration integrates Ogury's advanced audience planning API into Havas' AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.

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