About

Ogury specializes in Personified Advertising within the AdTech industry, focusing on mobile platforms. The company has created an advertising engine that combines brand performance, audience interests, and privacy protection into a single technology stack. This engine delivers engaging, fully on-screen ads that encourage user interaction and enhance the mobile advertising experience. Ogury's unique approach to targeting is based on personification data, which includes contextual and semantic insights, as well as proprietary audience data gathered through surveys and ad interactions. This ID-less technology allows Ogury to achieve effective branding performance while ensuring consumer privacy. Unlike its competitors, Ogury prioritizes brand safety by protecting against unsafe data, inappropriate content, and fraud. The company's goal is to provide brands with impactful advertising solutions that reach specific audiences while maintaining high standards of privacy and safety.

Simplify's Take

What believers are saying

• Ogury's partnerships with top-tier US publishers like Penske Media Corporation and VICE demonstrate its strong market presence and growth potential.
• The company's recent $21 million investment from existing investors indicates confidence in its business model and future prospects.
• Strategic appointments, such as the new CTO Wilfried Schobeiri and CEO Geoffroy Martin, bring experienced leadership to drive technological innovation and company growth.

What critics are saying

• The competitive AdTech landscape requires Ogury to continuously innovate to maintain its market position.
• The company's reliance on mobile platforms may limit its reach in other digital advertising channels.

What makes Ogury unique

• Ogury's unique personified advertising engine integrates brand performance, audience interests, and privacy protection into a single technology stack, setting it apart from traditional AdTech solutions.
• The company's ID-less technology leverages proprietary mobile journey audience data and exclusive survey technology, ensuring privacy while delivering precise targeting.
• Ogury's focus on mobile optimization and fully on-screen, choice-driven ads enhances consumer engagement and memorability, distinguishing it from competitors.

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