About

Ogury focuses on Personified Advertising in the AdTech sector, specifically for mobile platforms. The company offers an advertising engine that combines brand performance, audience interests, and privacy protection, delivering engaging ads that encourage user interaction. What sets Ogury apart is its advanced targeting using unique personification data, which operates without user IDs to ensure privacy. The goal is to provide brands with effective advertising solutions while protecting them from unsafe data and content.

Simplify's Take

What believers are saying

• Ogury's partnerships with top-tier US publishers like Penske Media Corporation and VICE demonstrate its strong market presence and growth potential.
• The company's recent $21 million investment from existing investors indicates confidence in its business model and future prospects.
• Strategic appointments, such as the new CTO Wilfried Schobeiri and CEO Geoffroy Martin, bring experienced leadership to drive technological innovation and company growth.

What critics are saying

• The competitive AdTech landscape requires Ogury to continuously innovate to maintain its market position.
• The company's reliance on mobile platforms may limit its reach in other digital advertising channels.

What makes Ogury unique

• Ogury's unique personified advertising engine integrates brand performance, audience interests, and privacy protection into a single technology stack, setting it apart from traditional AdTech solutions.
• The company's ID-less technology leverages proprietary mobile journey audience data and exclusive survey technology, ensuring privacy while delivering precise targeting.
• Ogury's focus on mobile optimization and fully on-screen, choice-driven ads enhances consumer engagement and memorability, distinguishing it from competitors.