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Patient advocacy platform Baba makes public debut with $6.5M in seed funding. March 9, 2026 New York-based Medicare- and Medicare Advantage-covered patient advocacy platform Baba has made its public debut with $6.5 million in seed led by General Catalyst, with participation from Genius Ventures, Soma Capital, Ground Up Ventures, Triedge Investments and others, the company disclosed last week. Since its launch in early 2025, Baba has supported more than 6,000 families. The company partners with nursing homes, home care agencies and home health organizations nationwide to connect older adults with advocates during care transitions. "Baba connects older adults with patient advocates, older adults and their families with patient advocates who are usually nurses or social workers who act as care coordinators across whatever part of that healthcare journey the individual might be struggling with, whether that's appointments or coordinating with home health or safe transitions home," founder and CEO Connor Sweeney told the McKnight's Business Daily. Sweeney added, "We work with dozens of skilled nursing facilities across the country who have seen that this is really improving outcomes, but also saving their staff a lot of time by acting almost like outsourced case management that's in lockstep" with social services designees and directors of nursing. Baba's services are covered by Medicare- and Medicare Advantage insurance, "so we're able to support our patients 98% of the time without a single dollar out of pocket," Sweeney said. Part of the seed funding will allow the company to expand its pool of patient advocates. "These are usually folks who have been in nursing or social worker settings for decades and either do this as a part-time job or have switched to this full time. What's really nice is they can do it remotely, so a lot of times this is a little bit easier than or a little bit less demanding sometimes than being on a hospital floor themselves," Sweeney said. The company operates nationally and typically pairs an individual with an advocate from the same geographic area "who understands the local ecosystem of resources available and that advocates available 24-7 over phone calls and texts," he said. In addition to human advocacy, Baba offers a phone- and text-based artificial intelligence companion that provides daily engagement, reminders and early signals when barriers to care arise, which allows the human advocates to intervene quickly and manage follow-through.

Baba, a Medicare-covered patient advocacy platform, has emerged from stealth with over $6.5 million in seed funding led by General Catalyst. Genius Ventures, Soma Capital, Ground Up Ventures and Triedge Investments also participated. The platform connects older adults and caregivers with experienced human advocates, typically nurses or social workers, who handle insurance challenges, scheduling issues and care coordination. Baba also offers a phone and text-based AI companion that provides daily engagement and reminders, enabling advocates to intervene when barriers arise. Founded by Connor Sweeney, Baba has supported over 6,000 families to date. The company partners with nursing homes and home care agencies nationwide and is conducting an IRB-approved clinical study with Johns Hopkins to evaluate its impact on health outcomes. The funding will support service expansion and provider partnerships.

Baba Emerges from Stealth with Over $6.5 Million in Seed Funding to Expand Medicare-Covered Patient Advocacy for Older Adults. Baba Emerges from Stealth with Over $6.5 Million in Seed Funding to Expand Medicare-Covered Patient Advocacy for Older Adults Voir plus communication assurance Personnalisation Baba Emerges from Stealth with Over $6.5 Million in Seed Funding to Expand Medicare-Covered Patient Advocacy for Older Adults Public debut includes Medicare- and Medicare Advantage-covered advocacy model and forthcoming Johns Hopkins clinical study NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) - Baba, a Medicare- and Medicare Advantage-covered patient advocacy platform, today announced its public debut from stealth alongside more than $6.5 million in seed funding led by General Catalyst, with participation from Genius Ventures, Soma Capital, Ground Up Ventures, Triedge Investments and others. Baba supports older adults and caregivers across their entire healthcare journeys with dedicated, experienced human advocates who help improve care follow-through for patients, reduce administrative burden for providers, and support a more efficient healthcare system. Baba's advocates, who are usually nurses or social workers, manage the operational breakdowns that most often derail care plans, including insurance challenges, scheduling issues, and care coordination, while working alongside providers rather than outside the system. "Healthcare has become increasingly complex for older adults and caregivers, who are often left to navigate insurance rules, scheduling, paperwork, and provider coordination on their own," said Connor Sweeney, founder and CEO of Baba. "In life's most important healthcare moments, a family shouldn't be learning how to navigate the American healthcare system on the fly. We built Baba to expand access to professional care coordination that was previously only accessible to the top 1%, and we're excited to build a proactive, rather than reactive, frontline to each healthcare journey." In addition to human advocacy, Baba offers a phone- and text-based AI companion that provides daily engagement, reminders, and early signals when barriers to care arise - allowing advocates to intervene quickly and manage follow-through. "Care coordination is one of the most underappreciated drivers of healthcare outcomes," said Jon Gruber, professor of economics at MIT and advisor to Baba. "But it often ends too soon and is too disconnected. By building a model that combines human advocacy for the most severe cases with AI support as patient acuity improves, Baba is addressing a real system gap in a way that's scalable and reflects how older adults actually experience healthcare." To date, Baba has supported more than 6,000 families. The company partners with nursing homes, home care agencies, and home health organizations nationwide to connect patients with Baba's dedicated advocates during care transitions. Baba is enrolling in an IRB-approved clinical study with Johns Hopkins to independently evaluate the impact of its advocacy model on health and claims outcomes. The capital will support the continued expansion of Baba's Medicare-covered advocacy services, deepen partnerships with providers and health systems, and advance its long-term mission to make healthcare simpler, safer, and more manageable by embedding advocacy throughout the care journey. For more information, visit www.callbaba.com. Crowdfunding About Baba Baba is a Medicare- and Medicare Advantage-covered patient advocacy platform that supports older adults and caregivers across their entire healthcare journeys. By embedding dedicated human advocates into care delivery, Baba helps reduce operational friction, improve follow-through, and ensure patients are never left to navigate healthcare alone.