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KittySpout

Direct-to-consumer pet water fountains with filters

Director of Brand & Communications

Brand & Creative MarketingUpdated on Nov 12
Full-time$3.8k - $5.8k /mo

About the Job

Requirements

  • Applicants must be based in Mexico, Ukraine, or Brazil.
  • Fluency in English is required.
  • Ideally, candidates have 7 or more years of experience in brand, communications, or brand marketing at consumer brands; candidates with 5–6 years and strong results are also considered.
  • Candidates should have built consumer-brand awareness and goodwill through causes, events, and public relations, ideally at an early-stage company.
  • Candidates should have planned and delivered brand moments end to end, on time and on budget, across multiple partners.
  • Candidates should have run credible, measurable nonprofit or shelter partnerships.
  • Candidates should be able to turn brand moments into stories that press and customers repeat, with demonstrated press results.
  • Candidates should have run campaigns for North American audiences and be able to manage events and partners there remotely through agencies, partners, and local contractors.
  • Candidates should demonstrate brand judgment and protect consistency across touchpoints.
  • Candidates should connect brand work to measurable results such as branded search, word of mouth, and press.
  • Candidates must be willing to work overtime and weekends when needed.
  • Candidates should be interested in working closely with the founder and contributing to company growth.

Responsibilities

  • Own the brand story, positioning, tone of voice, and guidelines for both brands while keeping the brands distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and manage each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships, and stunts, each with its own budget and goal.
  • Pitch every brand moment, cause campaign, and launch directly or through a managed public relations agency.
  • Build a super-fan community and turn customer reviews, photos, and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own the brand story, guidelines, and asset library for both brands; review new pages, packaging, emails, and key ads before publication; and conduct quarterly brand audits across touchpoints.
  • Choose anchor causes for each brand with the CEO, sign and manage national and local shelter and rescue partners, run adoption events and donation drives, and track and report impact.
  • Build the yearly brand-moment calendar, run each moment end to end, and provide its story and assets to growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency; win reviews, gift-guide placements, and awards; maintain the press kit; and track media mentions.
  • Turn reviews, photos, and stories into brand content, build a super-fan community through surprise-and-delight moments, and ensure the website represents the brand accurately.
  • Report brand health monthly, own budgets for events, donations, public relations, and sponsorships, set monthly Rocks with the CEO, and write standard operating procedures so the playbook works without one person.

Desired Qualifications

  • Pet industry experience is a bonus.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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