Full-Time

Director – Revenue Enablement

Showpad

Showpad

501-1,000 employees

Sales enablement SaaS with content management

No salary listed

Boston, MA, USA + 3 more

More locations: London, UK | Chicago, IL, USA | New York, NY, USA

Hybrid

Category
Business & Strategy (2)
,
Requirements
  • Demonstrated 3+ years leadership experience in Enablement, GTM Strategy, RevOps or product marketing or similar role
  • Proven ability to build and develop high-performing teams
  • Successful track record of driving Enablement ROI and measurable outcomes for specific Enablement initiatives
  • Ability to communicate these results clearly, consistently and concisely to an Executive audience
  • Referenceable rapport with audiences and stakeholders you have supported in an enablement (or similar) capacity in the past
  • Passion for the Enablement profession and a keen interest to shape the future of it
  • Experience with Design blended learning experiences including webinar, in person, video, eLearning courses, curriculum development, and facilitator-led sessions
  • Experience assessing our business performance trends through both quantitative and qualitative analysis and ability to translate these findings into our Enablement roadmap
  • Working knowledge of sales methodologies such as Value Selling, Challenger, Winning By Design, Force Management etc
  • Active participation in enablement communities and professional groups
  • Strong preference to candidates that have deep experience with enablement software and are very familiar with the sales tech landscape
Responsibilities
  • Lead and coach a team of enablement professionals, fostering a high-performance and collaborative culture
  • Manage day-to-day operations of the enablement team, including prioritization, workload management, and professional development plans
  • Contribute to hiring and onboarding of new enablement team members as the function grows
  • Act as the direct Enablement business partner for the Customer Experience Global team
  • Own your own individual portfolio of initiatives, in addition to leading the field Enablement team
  • Build rapport and trust with all core stakeholders including CRO, CMO and VPs of Revenue
  • Work closely with cross functional key stakeholders across Solution Engineering, Product, Product Marketing, Digital Marketing, and Brand to drive results
  • Define, track, and report on the measurable impact of enablement initiatives, proving effectiveness through metrics such as Pipeline Growth, ASP, and Quota
  • Own the Enablement strategy for the field Enablement team, which serves as the core change deployment mechanism for all GTM teams at the IC and Leadership level for initiatives ranging from Onboarding, Competency cultivation, GTM methodology adherence, Tech stack optimization, Product & Positioning Enablement and driving our Culture of Coaching initiative
  • Alongside the VP of Enablement and the Sr Manager of Enablement Programs, drive the reinforcement of Showpad’s new AI portfolio of products and be able to prove Enablement effectiveness through metrics such as Pipeline Growth and ASP
  • Alongside the VP of Enablement, continue to evolve our GTM integration efforts, following Showpad’s merger with Bigtincan
  • Partner with stakeholders to evolve and drive our GTM AI Strategy, which will have Showpad as the technology at the core of it
  • Oversee the development and implementation of revenue enablement programs that support BDR, Sales and other GTM teams as needed. Directly own this for the Customer Experience function.
  • Define and drive projects that provide continuous learning, improve revenue effectiveness, and increase buyer engagement
  • Build strong working relationships with stakeholders across revenue departments and product, acting as a trusted partner
  • Oversee onboarding programs for go-to-market new hires and role transitions
  • Own the adherence to our GTM methodologies; Value Selling and Value Realization
  • Work directly with the Content, Programs and Platforms team within the Enablement function to be the core activation layer that makes programs “sticky” and continuously driving results
  • Execute, reinforce, and track the effectiveness of GTM initiatives. Be prepared to report these results to the VP of Enablement, VPs of Revenue, and our ELT team on a quarterly basis
  • Brand Evangelism: Act as a senior market-facing representative and thought leader, participating in marketing campaigns, community posts, and industry conferences.
  • Evolve our Enablement Advisory Strategy: where plays will deployed to customers seeking consultation on Enablement Strategy, Maturity Models, Demonstrating Enablement ROI, and how to drive Enablement initiatives using Showpad
  • Work directly with GTM customer facing teams to provide Enablement Advisory and/or Showpad on Showpad consultation in a customer facing capacity
  • Commit to continuous learning, staying current on enablement trends, insights, competitive landscape, tools, and methodologies

Showpad is a SaaS sales enablement platform that serves as a hub for marketing and revenue teams. It provides sales content management, seller effectiveness training, and analytics to help reps engage buyers and track performance. It connects to 65+ pre-built integrations and an open API to fit into existing workflows, with implementation support and ongoing customer success. Its goal is to help sales teams align content, training, and data to improve overall sales performance.

Company Size

501-1,000

Company Stage

Series D

Total Funding

$159.5M

Headquarters

Ghent, Belgium

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Sellers achieve 44% higher quota performance using unified Showpad platform.
  • Field Meeting AI cuts 14 administrative hours weekly, boosting field productivity.
  • Vector Capital acquisition and Insight Partners rollover fuel expansion without dilution.

What critics are saying

  • Vector Capital cuts 20-30% customer success headcount, spiking churn in 6-18 months.
  • Salesforce Einstein erodes mid-market share via native CRM AI in 12-24 months.
  • Bigtincan customers defect to Highspot or Seismic post-merger in 6-12 months.

What makes Showpad unique

  • Showpad's GenieAI grounds AI in first-party data, eliminating hallucinations for field sales.
  • Merger with Bigtincan creates sole end-to-end AI-native revenue effectiveness platform.
  • Purpose-built for manufacturing, CPG, and medical devices with complex regulatory needs.

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Benefits

Paid Holidays

Paid Vacation

Parental Leave

Professional Development Budget

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-16%

1 year growth

-15%

2 year growth

-19%
The Associated Press
Apr 14th, 2026
Showpad launches AI-native revenue effectiveness platform for field sales organisations

Showpad has launched an AI-native revenue effectiveness platform, positioning itself as the first end-to-end solution for field sales organisations. The platform integrates content management, sales readiness, buyer engagement and revenue intelligence into a single system. Built specifically for manufacturing, consumer packaged goods and medical device companies, Showpad addresses inefficiencies in field sales where representatives spend approximately 14 of 51 hours weekly on administrative tasks, according to Forrester research. The platform's GenieAI technology is grounded in first-party company data and has helped sellers achieve median quota performance up to 44% higher. The Series C funding details were not disclosed. The platform includes AI-powered features such as conversational assistance, roleplay coaching, automated meeting capture and content creation. More than 2,000 global organisations currently use Showpad's technology.

Showpad
Nov 19th, 2025
Showpad Named a Leader in 2025 Gartner Magic Quadrant for Revenue Enablement Platforms

Showpad named a Leader in 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. November 19, 2025 Showpad Feel the Dual Leader Recognition Marks a New Era for the Unified Showpad-Bigtincan Platform Waltham, MA - November 19, 2025 - Showpad, the global leader in Revenue Enablement, today announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. This recognition follows Showpad's recently completed merger with Bigtincan, creating a unified company built on the combined strength of two platforms - both individually recognized as a Leader in this year's report. Together, Showpad and Bigtincan bring complementary strengths across content, readiness, engagement, and intelligence - creating a unified platform designed to help revenue teams operate with greater speed, confidence, and measurable impact. The combined organization represents a foundation for sustained innovation, enterprise scale, and long-term customer success. "This recognition reflects our shared commitment to helping customers be more productive and deliver measurable business impact," said Apratim Purakayastha, CEO of Showpad. "By bringing together two proven platforms - each with deep expertise and trusted customer partnerships - we're creating a single destination for revenue effectiveness." The Combined Strength of Two Vendors Recognized as a Leader The unified Showpad platform brings together complementary capabilities that address every critical dimension of modern Revenue Enablement: * Differentiated AI Leadership: The new Showpad will combine Bigtincan's GenieAI with Showpad Assist's field-first intelligence, delivering a complete AI suite that spans content creation, coaching, and seller assistance. From digital avatars and meeting analysis to multimodal AI support in the field, the unified platform will bring real-time, context-aware guidance to every revenue moment. * Enterprise-Grade Platform Built for Scale and Stability: Together, the two platforms will form a secure, enterprise-ready infrastructure that delivers compliance, governance, and scalability at a global level. Built on robust cloud architecture with open APIs, SDKs, and extensibility frameworks, the unified platform will support enterprise-grade performance and long-term reliability across regions and industries. * Deep Vertical Expertise in Regulated and Complex Industries: With decades of combined experience serving life sciences, manufacturing, CPG, and financial services, the new Showpad will bring unmatched vertical insight. Customers will benefit from audit-ready workflows, role-based training, and compliance automation - capabilities purpose-built to meet the realities of regulated industries and complex go-to-market environments. "Our customers will be the greatest beneficiaries of this joint recognition," said Bram De Geyter, SVP of Product and Technology at Showpad. "By merging Bigtincan's capabilities in AI-driven roleplay and agentic assistance with Showpad's enterprise-grade content management, we're accelerating the path to true revenue effectiveness." To learn more about the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms and Showpad's vision for the future of enablement, read the full report. About Showpad Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion. By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, Showpad is delivering unrivaled scale and accelerated growth for its 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker's, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass). United, Showpad is focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for its customers and a new vision for its category. Discover the revenue team outcomes Showpad is driving together at showpad.com. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner, Magic Quadrant for Revenue Enablement Platforms, By Doug Bushée, Melissa Hilbert, Bill Yetman, 10 November 2025

FW.MEDIA
Sep 1st, 2025
Build up Showpad + Bigtincan: birth of a world champion in revenue enablement in Belgium.

Showpad is recognized by Forrester as a leader in its category and benefits from a "Customers' Choice" distinction on Gartner Peer Insights, while Bigtincan is a recurring player in the Aragon Research Globe ranking.

EU-Startups
Aug 27th, 2025
Belgium's Showpad to lead AI sales tech charge after Vector Capital-backed merger

Ghent-based Showpad, a revenue enablement startup harnessing AI to power smarter buyer-seller interactions, is being acquired by private equity firm Vector Capital, with plans to merge it with Bigtincan, another prominent player in AI sales enablement.

Silicon Canals
Aug 27th, 2025
Ghent's Showpad acquired by Vector Capital, set to merge with Bigtincan: Know more

Vector Capital Management has agreed to acquire Showpad, a sales enablement platform that marketing and sales teams use to drive revenue growth.